SEO - Search Engine Optimisation
All Brighter Websites sites are built using SEO best practices as outlined in Google's current webmaster SEO guidelines documents. We use Google guidelines because over 70% of all internet searches conducted in Australia are made through Google domains, also we find their suggestions to be practical advice applicable to most search engines.
Your site will include relevant meta data incorporating a few phrases we believe will best benefit your business along with any you might suggest. This ensures your site will be created using the best methods and enables it every chance of a good search engine ranking.
Upon completion, your site will be submitted to all major search engines along with a site map, this ensures these search engines index your site as soon as possible.
How competitive your industry is for these phrases, determines what result you get and over what period of time you get it. We will monitor your progress but if it's all just not happening fast enough, there are other options available to you.
You might consider more advanced SEO techniques or even SEM - Search Engine Marketing. SEM relates to paid marketing, utilising cost per click or similar methods to improve traffic to your site. The role of a SEO specialist is similar to hiring a professional to assist with your resume. You have a resume, but an expert can help you polish and fine tune it. Hiring an SEO specialist is a big decision that can potentially improve your site ranking and save time, but you can also risk damage to your site and reputation.
If you do take the step of hiring an SEO specialist, take the time to make certain you know exactly what services you will get for your money and confirm they are not using any unethical methods. Discovery of the use of unethical methods by a search engine will result in your site being quickly relocated to the bottom of the search results.
If you wish to learn a little more about SEO please see the videos I have assembled below. These feature a Google software engineer answering some common questions on the subject.