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Website Design Brief Help

Start here to get everything ready before your first design meeting.
Welcome! we're excited to be working with you!

This page is here to help you gather all the details and materials we’ll need to get your new website off to a smooth start. Please review the info below and start compiling your content before our design brief meeting. This will save time and help us deliver the best possible result for your business.

We’ve made it easy to send us your content,  choose the option that works best for you

Option 1: Google Drive (Quick & Flexible)

If you prefer to collect and sharing everything at once
📂 Save your materials (logos, images, text, brand colours, etc.) into a Google Drive folder and share the link with us at:
📧 support@brighterwebsites.com.au

Option 2: Step-by-Step Online Form

Prefer to take it one step at a time? Use our Design Brief form!
You can save your progress and come back anytime.
🔗 Start the Form Here

🤝 Need a Hand?

If you're unsure what to include or are feeling overwhelmed, we’re happy to help.

You can:
Or ask to extend your design brief meeting so we can assist with gathering everything together

If you have previous Branding Guidelines please share this with us, if you don't the following information will be helpful

For your website - share your preferred style & designs -  via links, or take a screenshots of designs, websites, colours fonts or styles you like, and save them to your Shared Google Drive. You could even create a Pinterest board and share this with us.

Alternatively, you can share links or images via email at:  support@brighterwebsites.com.au
 
The following links are a great place to start if you are struggling to find sources of inspiration - Choose 2 or 3 design styles that resonate with you by exploring these resources:
We can also walk you through this in our design meeting, however please let us know so we can extend the session (up to an hour)

Really you can just pick one primary brand colour and we can figure it out from there - alternatively Explore a range of tools to create or discover stunning colour combinations for your project:

Adobe Color Palette Generators

Adobe Color offers a powerful set of tools for generating colour palettes, including a Colour Wheel, Extract Theme from images, Extract Gradient, and Accessibility Tools. It’s perfect for designers looking to create harmonious colour schemes or test colour accessibility.

https://color.adobe.com/create/color-wheel

Colorhunt Colour Palettes

Colorhunt offers a range of 4-colour palettes created by contributors and designers. Users can browse through a curated collection of palettes for inspiration and easily apply them to their design projects.

https://colorhunt.co/

Canva Colour Palette from Image

The Canva Colour Palette Generator makes it easy to extract a colour palette from any photo. Simply upload your image, and Canva will automatically generate a colour palette based on the photo’s colours.

https://www.canva.com/colors/color-palette-generator/

Find the perfect typography pairing with these tools:
  • Fontjoy: Simplify font pairing by adjusting contrast and similarity sliders to generate ideal combinations.
  • Google Fonts: Browse a vast library of fonts filtered by mood, appearance, and more, to find the perfect match for your design. - All Google Fonts are available. 
  • If you have .woff or .woff2 font files we can upload and use these. 

For an additional fee, Adobe Fonts and Some Premium Envato Elements Web Fonts (woff or woff) are also available 

To ensure we deliver the best results, please provide the following assets for your website:

Sharing Files Upload your files to your workspace Google Drive and share the folder link with us.

  • Avoid sending images via email to maintain the highest quality.
  • Alternatively, share your assets using any of the following options:
    • Dropbox: Create a folder, upload your files, and share the link with us.
    • OneDrive: Upload files to OneDrive and generate a sharing link.
    • WeTransfer: Easily send large files with no account needed—just enter your email and upload.
    • Smash: A simple, no-registration-required service to share large files for free.

Provide your logo in high-resolution formats 

File Formats Provide scalable formats such as SVGAI, or EPS for high-quality resizing without pixelation. Or include PNG (with a transparent background) or JPEG for web and print use.

  • Full-Colour Version: Your logo with the primary colour scheme for standard use.
  • Black and White Version: Simplified versions for monochromatic printing or minimalist designs.
  • Transparent Background: Ensure PNG files have a transparent background for versatile use on various media.

Resolutions and Sizes: Include optimised images (72-80 DPI); recommended size for most website purposes: 500px. If available 1000px, and 2000px widths for responsive web use, video and custom graphics.

Font Information: If your logo uses custom typography, include the font files or specify the font names to ensure consistency across all applications.

Favicon: Provide a simplified version of the logo for website favicons, typically sized at 16x16px or 32x32px.

Brand Guidelines (if available): Include any colour codes (HEX, RGB, CMYK), spacing rules, or usage guidelines to maintain consistency.

Looka Logo Generator  Looka provides an easy-to-use logo generator that combines AI technology with your design preferences to create a logo instantly. After selecting your preferred styles, colours, and symbols, Looka generates multiple logo options, and you can further customise your selection. It's perfect for users looking for a quick, yet professional logo design solution.

https://looka.com/explore

Canva Logo Maker  Start with a template and customise it to create your own logo easily using Canva’s intuitive design tools. Canva offers a vast library of templates, icons, and fonts, making it ideal for both beginners and those with design experience. You can adjust every element to match your brand's identity, making it a flexible and powerful tool for logo creation.

https://www.canva.com/create/logos/

Include high-quality images or videos related to your business or services.

  • Images Select around 10-15 high resolution photos, we can get started with 1 or 2 or use stock images from the below resources.  6 unique images would be a recommended minimum for a multi page site or for an image gallery.
    • Recommended Size - 2400px on longest edge 
    • Minimum Size - 1200px on longest edge 
    • Good Quality not too dark/bright or grainy

Royalty-free stock Media

    1. Unsplash: A large collection of free high-resolution images.
    2. Pexels: Free stock photos and videos for commercial and personal use.
    3. Depositphotos: A library of royalty-free stock photos, videos, and vector graphics

Using royalty-free stock media has its advantages and drawbacks. On the plus side, it provides an affordable and accessible way to source high-quality images, videos, and graphics without the need for professional photography skills or expensive equipment. However, stock media can often be overused, leading to a generic or less authentic brand representation. Additionally, while many royalty-free assets are of high quality, they may not always align with your brand’s unique identity or specific visual requirements. For businesses aiming for a tailored and impactful presence, investing in unique, professionally captured images might be a better long-term strategy.

Envato Elements Resources

  1. Photos: A vast library of royalty-free images available with a subscription.
  2. Videos: High-quality stock footage and motion graphics for video projects.
  3. Icons: A wide range of professional icon packs for design projects.
  4. Graphics - Objects, Illustrations, Backgrounds, Patterns
  5. Fonts: Thousands of premium fonts to enhance your designs.

Envato Elements offers access to a vast library of premium photos, videos, icons, and fonts, which can elevate your website's design and branding. These resources are available as part of some website packages. To add Envato Elements' premium assets to your project, enquire about this add-on to ensure your design is modern and professional.

This tool ensures that the final home page content is both professional and SEO-friendly, tailored to resonate with the business’s target audience.

 https://chatgpt.com/g/g-675fab399c7c81918b1c22d38c72544c-home-page-content

This GPT is designed to help business owners craft compelling home page content for their websites. It follows a structured process to gather necessary details about the business and generate tailored content using the information provided.

Key Features of this GPT:

  1. Interactive Discovery Process: Guides users through a series of questions to understand their business, target audience, unique selling points, and objectives.

  2. Custom Content Generation:Uses the responses and a predefined outline (referenced in the uploaded document) to generate website home page sections, including:

    • Hero Section: Captures attention with a bold statement and clear call-to-action.
    • About Section: Introduces the business and highlights credibility.
    • Services Section: Showcases key offerings with engaging descriptions.
    • Benefits Section: Outlines why customers should choose the business.
    • Testimonials/Reviews: Builds trust with customer feedback or project successes.
    • Call-to-Action: Drives users to take the next step, like contacting or purchasing.
    • Footer: Provides essential business details and links.
  3. Flexible Refinements: Offers the option to refine each section before finalizing.  Adapts the content based on user preferences or additional information.

  4. Delivery and Guidance:  Provides instructions for uploading the content to a workspace or sending it via email. Suggests best practices for integrating images and other assets.

 

Home Page - Content Template About Page - Content Template Contact Us Page - Content Template Service Page - Content Template

Our structured page outlines and helper text templates are designed to make planning and writing your website content easier and more effective. Follow the steps below to get started:


1. Copy the Templates for Your Use

  • Open the provided template file in Google Docs.
  • Click on the "File" menu in the top-left corner of the document.
  • Select "Make a copy" from the dropdown menu.
  • In the popup window:
    • Rename the document (e.g., "My Website Content").
    • Choose the folder in your Google Drive where you'd like to save it.
    • Click "OK" to create your editable version.

2. Plan Your Page Content

  • Each template provides a detailed structure to help you organise your content logically and effectively.
  • Helper Text: Use the placeholder text as a guide for what to include in each section.
  • Replace the helper text with your unique content tailored to your business.

3. Add Images and Media

  • Insert the file name or link to each image or media file in the designated placeholders within the template.
  • Upload the actual files to the workspace folder or via the content submission form provided.
  • Ensure all media files are in the largest and highest quality available to maintain a professional appearance.

4. Customise for Your Business

  • Review and adapt the content to align with your branding, tone of voice, and target audience.
  • Use concise and clear language that speaks directly to your customers.
  • If needed, add extra sections or details that showcase your unique offerings.

5. Review and Finalise

  • Proofread the content for spelling, grammar, and clarity.
  • Double-check all links, media references, and formatting to ensure they’re accurate and ready for publishing.

Need Help?

If you have questions or need assistance while completing the templates, feel free to contact us for guidance. We’re here to ensure your website content is professional, engaging, and ready to drive results!

Tips for Success:

  • Use simple, customer-friendly language.
  • Highlight the unique benefits of your business in each section.
  • Keep the structure clear and easy to follow for your audience.
  • Include professional images and visuals where relevant.
  • Review and proofread your content to ensure accuracy and consistency.

If you need additional guidance, feel free to reach out for support!

Table Of Contents

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Design Brief Submission

Design Brief - Questions

Website Business Logo


OR

Looka Logo Generator

Looka provides an easy-to-use logo generator that combines AI technology with your design preferences to create a logo instantly. After selecting your preferred styles, colours, and symbols, Looka generates multiple logo options, and you can further customise your selection. It's perfect for users looking for a quick, yet professional logo design solution.

https://looka.com/explore


Colours & Branding

Brand Colours
What are your preferred brand colours? (If unsure, list colours you like or attach a reference.)


OR

Colorhunt Colour Palettes

Colorhunt offers a range of 4-colour palettes created by contributors and designers. Users can browse through a curated collection of palettes for inspiration and easily apply them to their design projects.

https://colorhunt.co/


Font Selection

Do you have a preferred font style? (E.g., modern, elegant, playful, corporate, etc.)

If Included in your package - Explore our range of premium web fonts available from Envato  *be sure web fonts are selected (Attributes: Web Font)

All Google Fonts are available https://fonts.google.com/

"Font pairing made simple" - Fontjoy uses AI to generate font combinations that work well together. https://fontjoy.com/

If you are not sure you can select from some Popular options below


OR
OR

Colours & Branding

Brand Colours
What are your preferred brand colours? (If unsure, list colours you like or attach a reference.)


Share Access

Share Access to Your Domain, Hosting, and Email

team@brighterwebsites.com.au

 

To ensure we can set up and manage your website smoothly, please share access to your domain name, hosting, and email services.

We can help in your design kick off meeting. 

1. Domain Name (e.g., GoDaddy, Namecheap, Google Domains)

  • If unsure, provide the domain registrar name in your design kick off meeting. and we’ll guide you through the process.

2. Web Hosting (e.g., SiteGround, Bluehost, WP Engine)

  • If we are not hosting your website Grant us access as a user or provide temporary login details.

3. Business Email (if applicable, e.g., Google Workspace, Microsoft 365)