A modern WooCommerce redesign for Horseshoe Bend Nursery using Breakdance and Headspin Co-Pilot, upgraded to the latest Stripe checkout experience and optimised for performance,
The Company
Horseshoe Bend Nursery is a family-run plant nursery based in Geelong, Victoria, offering a wide range of plants, trees, and garden supplies. With a growing online customer base, the business needed a modern eCommerce solution that could scale with demand and provide a simple amd reliable shopping experience.
The Challenge
The existing site had several issues limiting growth:
- A dated design and complex layouts that discouraged conversions.
- Slow load speeds and poor mobile performance.
- Outdated WooCommerce checkout that lacked modern payment options.
- Growing SEO issues from broken links and unoptimised media.
The client required a future-ready platform that improved speed, simplified management, and made it easier for customers to purchase without upgrading hosting.
The Solution
Modern Redesign with Breakdance
We rebuilt the site using Breakdance Builder, creating clean, mobile-first layouts designed to drive conversions. Product pages were simplified with clear calls-to-action, fast-loading images, and consistent branding.
Performance Optimisation with HeadSpin Co-Pilot
Deep tuning was carried out to ensure fast page loads, including:
- Database speed optimisation and CDN integration.
- Automated image resizing and prevention of heavy HEIC uploads.
- Safe deletion of outdated product images to reducing storage costs without impacting SEO.
Seamless Checkout Upgrade
The WooCommerce checkout was upgraded with the latest Stripe integration. This flexibility ensures customers can pay their way, boosting conversion rates and reducing cart abandonment.
SEO & Content Management
To safeguard organic rankings, we implemented bulk SEO redirects, updated ALT text in bulk via Media Library Assistant, and ensured product pages were optimised for local discovery. We showed the client how to implement redirections to improve SEO should they need to delete outdated lines.
The Results
- +8% increase in online checkout sales within 30 days.
- Checkout abandonment reduced by 18% thanks to the streamlined Stripe experience.
- Page load speed improved by 12%, creating a better shopping journey.
- Mobile sessions grew by 25%, reflecting the responsive new design.
The redesigned platform now delivers a more reliable, and conversion-ready eCommerce experience, helping Horseshoe Bend Nursery grow both sales and customer loyalty.
Added Value
- Future-proof flexibility: Stripe integration makes it easy to enable new payment methods with a single click.
- Operational efficiency: Bulk media handling, redirect management, and SEO tools reduce admin time.
- Scalable hosting (recommended): While hosting has been improved, we continue to recommend the client upgrade further for speed and capacity. This will ensure they never need to delete products due to storage constraints, an issue that could negatively impact SEO if not addressed long-term.
