One Team QLD Website

This project marked the complete digital rollout for a new counselling and coaching service, encompassing logo design, website development, and integrated marketing tools. At the heart of the brand is the word “TEAM,” emphasised in a multi-tone blue logo designed to reflect connection and trust. Warm, welcoming imagery of couples and families reinforced the practice’s core values around support and relationship building.

A Platform Built to Support Growth

We delivered a WordPress website built with the Breakdance builder—chosen for its speed, flexibility, and ease of updates. Key features included an integrated blog, streamlined appointment booking via TidyCal with Google Calendar sync, and secure payment options using PayPal and Stripe. The navigation was structured for simplicity, with anchor links, a clear call-to-action, and an instant pop-up fee guide for transparency.

Strong Start with Smart Content

Starter website content was developed using ChatGPT, with a tone suitable for professional counselling and coaching. This gave the client a solid foundation to build on while ensuring the site was launch-ready. Alongside the web content, we helped establish a YouTube presence, including optimised videos promoting couples counselling and business coaching services.

SEO & Local Visibility

A comprehensive SEO setup using SEOPress included schema markup, meta tags, and Google Search Console integration. We also executed a local SEO strategy by submitting the business to 30 local directories and creating a complete Google Business profile. Combined with the video content and blog, this helped the client begin attracting traffic from multiple organic channels.