One Team QLD Website
The Company
One Team Counselling and Coaching is a new–to–market practice based in Springfield, Queensland, specialising in couples counselling and life coaching. They required a digital identity and online presence that could immediately generate trust, visibility, and leads from their local community
The Challenge
As a brand‑new business, One Team needed a multi-faceted digital strategy to:
- Establish identity and trust via cohesive branding and messaging.
- Build a functional, approachable website that drives appointments.
- Attract local clients quickly through organic discovery and visibility.
- Deliver a launch-ready solution that integrates scheduling tools and content.
The Solution
Branding & Visual Identity
A professionally designed logo, featuring multi‑tone blues and emphasis on the word “TEAM,” was created to evoke trust, warmth, and connection, key values of the counselling brand. The website’s design was based on the clients design preferences.
Website & Functionality
Built on WordPress with Breakdance builder, the site prioritised ease of updates and modular flexibility. It features:
- An integrated blog.
- Appointment booking via TidyCal with Google Calendar sync.
- Secure payment options using Stripe.
- Simple navigation, clear CTAs, and an instant pop‑up fee guide for transparency.
Content & Video Strategy
Starter copy was generated for the client using our custom Content GPT, tailored to a professional counselling tone. A YouTube presence was launched, including optimised videos promoting couples counselling and business coaching.
SEO & Local Visibility
A thorough SEO setup using SEOPress included schema markup, meta tags, and Google Search Console integration. Local visibility was further amplified by:
- Submitting the business to 30 local directories.
- Creating and optimising a full Google Business Profile.
- Combined with the blog and video content, this multi-channel approach helped attract immediate organic traffic.
The Results
- Average 10–15 new leads per month in the first 6 months post-launch, an impressive start for a brand-new business
Added Value
- Speed to launch: Rapid deployment through ChatGPT-powered content and Breakdance’s flexible builder enabled a smooth, high-quality launch that didn’t drag.
- Cost efficiency: Bundling branding, website build, SEO setup, and video launch in one package delivered exceptional value.
- Future-ready structure: A modular setup that can evolve with the business, adding services, blog content, or marketing campaigns, all while maintaining design consistency.
