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Hire Me

Specialist
 Ballarat
Web
Designer

Future-proof websites that rank, convert, and scale.
Custom WordPress design, AI-smart SEO, and CRO.
Built for businesses and brands across Australia.

Problem

%

online users won’t return to a website after a bad user experience

Amazon Web Services

Opportunity

+ %

Google searches are for local businesses - local SEO still matters 

HubSpot

Adoption

%

of pages get no organic traffic from Google due to poor optimisation

Ahrefs

Growth

x

more leads are generated by content marketing than paid ads, at 62% less cost.

DemandMetric

AI is here! and Search is

Search is changing fast. 

AI Overviews, chat answers, and local intent mean your brand needs to

Old “set-and-forget” websites don’t cut it.
I combine  GEO + SEO + Conversion Design
so your site wins across Classic search and AI-driven discovery.
Schedule a Free discovery call

What We Do

Website Design & Development

Custom WordPress & eCommerce builds , fast, secure, client-friendly CMS.

SEO & AI Search (GEO + LLMO)

Technical/on-page/off-page, entity & schema, Search Everywhere Optimisation.

Conversion Optimisation (CRO)

UX fixes, funnels, offer strategy, A/B tests, GA4 events & dashboards

Google Business & Local SEO

Map pack optimisation, reviews, citations, local content.
• 20+ years experience • 5-star Google reviews • WordPress & WooCommerce • Cloudflare + LiteSpeed • SEOPress Pro • GA4 & GSC set up

The Brighter Method

Quick call + fast audits (analytics, speed, SEO, competitors).
Get your - Custom Proposal - Opportunity Map & Success Targets 

Simple site plan, homepage mock-up wireframe, messaging & offers

You Get - Site Prototype, Search Strategy, GA4 measurement list,
(plus No Long To Do Lists - just a 20min call and a 2min form to fill) 

Custom WordPress, fast, accessible, AI, SEO (schema ready.)

We get it Done - Home Page + MVP Online. After a live review & feedback = Done once & done right. 

Full Site Go live, Analytics & Tracking Tools, AI/SEO & Performance tuning.

You get:  Access, Training, Support + Launch/Test Checklist (optional - we do this for you, but if you want to check our work we show you where to look and check)

Tweaks for - Conversion Rate Optimisation (Making sure your customers are buying) Local SEO + AI engine coverage (making sure you are showing up in search and AI chat) Content & Links - (Ongoing Marking Strategy), .
Monitor your ROI - Live Dashboards, Stats and Tracking - Every Client is welcome to Call in for a Free 60/90-day improvement review. User your FREE Support hours for improvements, strategy and more!

50% increase in CTR for Mobile Massage Provider in Daylesford

Abandon Stress: A Few quick changes improved local visibility, helping the business attract more wellness clients from Google search and social campaigns. Engagement rose significantly, turning casual browsers into repeat customers.
Contact Me to Learn More

35% increase in Online Bookings for One Team QLD

One Team QLD: Refined SEO and Local Service landing pages increased Impressions and online bookings while improving customer funnel quality. The new structure prioritised conversion rate optimisation, attracting more ideal clients.
Contact Me to Learn More

+120% increase in organic search and social leads for Guerilla Steel

Guerilla Steel: A new AI SEO-driven website with Google Merchant connection and project showcases positioned Guerilla Steel as a national authority in Horse Stables. Within weeks, high-value keywords like “horse stable” ranked first page, generating a steady stream of new enquiries.
Contact Me to Learn More

+200% engagement growth for PNG Federation QLD

Papua New Guinea Federation of Qld: Rebuilt community hub with mobile-optimised event listings and cultural showcases drove higher member participation. SEO and social integration boosted visibility for Papua New Guinean cultural events.
Contact Me to Learn More

Ready to Build a Website That Works?

If you’re looking for website designers who blend creativity, strategy, and innovative technical skill, let’s talk. 

AI-Ready & SEO-Strong

Optimised for Google’s AI Overviews and future search.

Custom-Built

Not Cookie-Cutter – Your brand, your audience, your goals.

Easy to Manage

Full control, training included, no lock-ins.

Done-for-You Service

Design, hosting, SEO, and content set up for you.

From the Blog

Geo vs SEO: Key Differences and Why Both Matter

September 2, 2025

Discover the key differences between SEO and GEO and learn how to build a strategy that works for both. This guide explains how a Ballarat accounting firm can rank in traditional search and get cited by AI engines like ChatGPT and Google AI.

Should I consider moving my website to WordPress?

September 2, 2025

Planning to move your website to WordPress? Discover why WordPress is still the go-to platform in 2025, what tools you’ll need, and how to make your migration seamless, even if you’re not tech-savvy.

Search Everywhere Optimisation + AI generative Search

September 2, 2025

Digital marketing has changed. In 2025, your buyers are making decisions before they even reach your website on TikTok, in ChatGPT answers, and across social threads. Learn how to position your brand to be chosen where it matters most.

Should You Block AI Crawlers on Your Website?

September 2, 2025

Wondering if you should block AI crawlers like GPTBot or Google-Extended? This guide explains the pros, cons, and how to use a hybrid strategy that protects your content while boosting visibility.

How Two 10‑Second Fixes Skyrocketed Conversions for Abandon Stress’ Business Website

August 29, 2025

How two quick 10‑second fixes helped Abandon Stress Mobile Massage more than double their CTR and boost traffic, see the real changes we made in minutes.

Horseshoe Bend Nursery plant varieties on display.
Shovel with tree logo, symbolising growth and gardening.
Papua New Guinea cultural dance performance festival.
Papua New Guinea Federation Queensland logo
Premium Australian horse stables with custom design
Guerrilla Steel logo with welding mask and tools
Abandon Stress: Modern Website Redesign and Enhanced SEO
Family enjoying outdoor time together in grassy field.
Ballarat lawn mowing logo on textured background.
Therapy and service dog training certification Australia-wide
Paws for Support logo with heart and paw
Contact Me For a Personal Website Proposal

Get a Video Review Action Plan.

- Just for your website - from Vanessa.
Request a review of your site today. I'll send you a short video review breaking down my recommendations and your next steps for online success.
Whimsical desk with space-themed elements and checklist.
Hit the “review my website” link - Tell me about your business.
Illustrated computer screen displaying web analytics and charts.
I'll check out your site and deep dive your maket and competitors to uncover the next steps.
Colourful rockets blasting through space in cartoon style.
I'll send a real video review of your site with a few quick tips you can probably implement yourself 
Review My Website
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Website Review

Please fill in this form and Vanessa will give you a quick call to confirm a few basic details. She’ll then send you a personalised video review of your website, packed with clear, actionable improvements designed to help you reach your goals or solve your immediate challenges.

By clicking the button below, you consent for Brighter Websites to use automated technology and email to contact you via the details provided. Privacy Policy.