Choosing the right domain name is crucial for your brand’s identity, online presence, and search engine rankings. A well-chosen domain can enhance credibility, improve SEO, and make it easier for customers to find your business. Here’s how to pick the perfect domain name.

SEO tips: keep domain name short with local keywords.

1. Keep It Short, Easy, and Memorable

A shorter domain is easier to type, remember, and share. Complicated or long domain names increase the chances of typos and confusion. Keep it simple by:

  • Using common words that are easy to spell.
  • Avoiding unusual spellings that could confuse visitors.
  • Saying the domain aloud to ensure it sounds clear and professional.

2. Avoid Numbers and Dashes (Usually)

Numbers and hyphens often lead to misunderstandings when spoken aloud. People may not know whether to type the number as a digit or spell it out. If your business name includes a number, consider registering both variations (e.g., “SevenStar” and “7Star”) to cover all possibilities.

3. Stay on Brand

Your domain name should align with your business name and brand identity. A strong domain name:

  • Reflects your brand values and services.
  • Matches or closely resembles your business name to maintain consistency.
  • Builds trust and makes your website easier to find.
Hand arrangging color letters of the alphabet, Keyword Research

4. Include Keywords & Local Keywords

Incorporating relevant keywords can improve your search engine rankings and make it clear what your business offers. For local businesses, including a location in your domain can be beneficial.

Example:

  • BrisbanePlumbingExperts.com instantly tells visitors and search engines what the business does and where it operates.
  • SydneyHomeRenovations.com clearly targets a specific service and location.

5. Pick the Right Domain Extension

Your domain extension plays a role in credibility and recognition.

  • .com.au is the best choice for Australian businesses, as it signals local relevance and trust.
  • .com remains the most widely recognised and trusted extension.
  • Industry-specific extensions such as .tech, .store, or .agency may be suitable depending on your business type.
Image of female analyst using calculator, checking marketing research results.

6. Do Your Research

Before registering a domain, check for any potential conflicts.

  • Trademark Search: Avoid legal issues by ensuring your domain doesn’t infringe on existing trademarks.
  • Social Media Availability: Use Namecheckr to see if your domain name is available on social media platforms to maintain brand consistency.

Need Help Choosing the Perfect Domain Name?

Selecting the right domain is a crucial step in building your online presence. At Brighter Websites, you can book a free 15-20 minute consultation to help you research and secure the best domain for your business. Alternately you can contact us at support@brighterwebsites.com.au today.