Choosing the right domain name is crucial for your brand’s identity, online presence, and search engine rankings. A well-chosen domain can enhance credibility, improve SEO, and make it easier for customers to find your business. Here’s how to pick the perfect domain name.
A shorter domain is easier to type, remember, and share. Complicated or long domain names increase the chances of typos and confusion. Keep it simple by:
Numbers and hyphens often lead to misunderstandings when spoken aloud. People may not know whether to type the number as a digit or spell it out. If your business name includes a number, consider registering both variations (e.g., “SevenStar” and “7Star”) to cover all possibilities.
Your domain name should align with your business name and brand identity. A strong domain name:
Incorporating relevant keywords can improve your search engine rankings and make it clear what your business offers. For local businesses, including a location in your domain can be beneficial.
Example:
Your domain extension plays a role in credibility and recognition.
Before registering a domain, check for any potential conflicts.
Selecting the right domain is a crucial step in building your online presence. At Brighter Websites, you can book a free 15-20 minute consultation to help you research and secure the best domain for your business. Alternately you can contact us at support@brighterwebsites.com.au today.
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Lyn Reeds says:
some good points here. not all of it new to me but i like how you break it down. gonna share this w my biz group
Jayden says:
nice tips, never even thought about how weird some hyphenated domains look. appreciate the info 👍
✏ Aimee says:
I really needed this post haha, naming my blog has been a nightmare 😅. Def helped clear up what not to do.