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Brighter Blog

SEO

The Brisbane Business SEO Blog for Higher Search Rankings: SEO Strategies & Best PracticesGetting found online is crucial for business success, and SEO (Search Engine Optimization) is the key to higher search rankings and more traffic. Whether you’re looking to improve Local SEO, optimize your Google Business Profile, or refine your content strategy, our expert guides and insights will help you boost visibility, attract more visitors, and turn them into customers.
Colourful SEO Showdown with cacti silhouette
  • SEO
    • Brighter Websites
    • June 8th, 2025
    • No Comments

    SEO Showdown: Why Content Wins and Backlinks Matter

    Getting found online isn’t just about using the right keywords , it’s also about who’s linking to your website. These are called backlinks, and they help Google decide whether your site is trustworthy and worth ranking.For small Aussie businesses, we recommend starting with simple, local link &...
        AI Mode SEO 2025 insights with futuristic robot.
        • SEO
          • Brighter Websites
          • June 7th, 2025
          • No Comments

          The State of Search in 2025: How Google’s AI Mode & AI Overviews Are Reshaping SEO

          In May 2025, Google rolled out new updates that are already changing how we interact with search, including AI Mode and AI Overviews, which utilise generative AI. SEO still matters, a lot. But as AI becomes a bigger part of search, how you approach SEO needs to evolve.

            • AIGoogle updateslocal SEOSEO trends
            SEO tips for Australian businesses' website images.
            • SEO
              • Vanessa Wood
              • April 16th, 2025
              • No Comments

              How to Get Your Website Images on Google: Simple SEO Tips for Aussie Businesses

              One of the biggest mistakes I see from new website owners is uploading massive, unoptimised images. Resizing before upload is a quick win, not just for page speed, but for accessibility and SEO too. Combine that with automatic WebP conversion and smart AI-generated alt text, and you’re setting your ...
                • Image OptimisationSEO & Search RankingSEO Best Practices
                White puzzle with back light
                • SEO
                  • Vanessa Wood
                  • March 31st, 2025
                  • 3 Comments

                  Do I really need to disavow spammy links?

                  Do you need to disavow spammy links? Probably not. Unless you’ve got a manual action, been link-bombed hard, or are cleaning up old SEO sins, you’re better off building great links and letting Google ignore the junk.

                      Overview of four young contemporary friends using mobile gadgets on the floor
                      • SEO
                        • Vanessa Wood
                        • February 18th, 2025
                        • One Comment

                        Brighter Websites – How we tackle SEO Strategy

                        We focus on ranking websites for local service-based businesses and also have experience with eCommerce SEO. No False Promises, But a Strong SEO Strategy Combining Multiple Strategies for Faster Results We often recommend using Content Marketing & Cross-Post Promotion on social media to gain SEO...
                          • Content MarketingSearch Engine RankingSEO & Search RankingSEO Best Practices
                          photo by anete lūsiņa
                          • SEO
                            • Vanessa Wood
                            • June 10th, 2024
                            • No Comments

                            3 Important SEO Elements to Rank in Google

                            Rank in Google with SEO Best Practices Implementing SEO Best Practices is crucial in building a successful website. This involves conducting keyword research to identify the specific words and phrases that your target audience is using to search for information. It is important to use these keywords...
                              • Content MarketingCustom DesignDesignSEO & Search RankingSEO Best Practices
                              photo by mitchell luo
                              • SEO
                                • Vanessa Wood
                                • May 8th, 2023
                                • No Comments

                                Master Your Google My Business Profile for Total Local Dominance – Part 1

                                Looking to get a leg up on your local competition? An optimized Google business profile can be the key to unlocking a flood of new customers. With billions of people using Google every day, optimizing your Google My Business listing is an essential part of any successful local search strategy. But b...
                                    person using macbook air on white table
                                    • SEO
                                      • Vanessa Wood
                                      • May 7th, 2023
                                      • No Comments

                                      What are the main things that help with SEO for my website

                                      As a business owner, you understand the importance of having a strong online presence to attract customers and drive growth. Search engine optimization (SEO) is a crucial component of your digital marketing strategy that can significantly impact your website’s visibility and success. In this a...
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                                          • SEO
                                            • Vanessa Wood
                                            • May 7th, 2023
                                            • No Comments

                                            How when & why to update your GBP – Google Business Page

                                            Your Google Business Profile (Google My Business – GMB) is a critical marketing tool for local businesses. It helps potential customers find you on Google Search & Maps, learn about your business, and contact you easily. Why Should You Care? When Should You update your GBP – Google Busines...
                                                KYIV, UKRAINE - AUGUST 16, 2019: smiling businesswoman pointing with fingers at laptop with google
                                                • SEO
                                                  • Vanessa Wood
                                                  • May 7th, 2023
                                                  • No Comments

                                                  2023 search trends: Combining SEO Search Local Google Business Profile Optimisation & Content.

                                                  Search & Local Google Business Profile Trends As the digital landscape continues to evolve, so do search trends. As we approach 2023, it’s important for businesses to stay ahead of the curve and adapt their online presence accordingly. One trend that is likely to continue is the rise of ze...
                                                      Local search
                                                      • SEO
                                                        • Vanessa Wood
                                                        • May 7th, 2023
                                                        • No Comments

                                                        13 essential google business profile optimisations to beat competitors in local search

                                                        Google Business Profile, also known as Google My Business (GMB), is a powerful tool for businesses to increase their online visibility. According to the latest statistics, 86% of consumers use the internet to find local businesses. This means that if your business is not present on Google, you are l...
                                                            Connected from the comfort of her local cafe
                                                            • SEO
                                                              • Vanessa Wood
                                                              • May 7th, 2023
                                                              • No Comments

                                                              Ten ideas to get started with local search engine optimisation in 2023

                                                              Local SEO is a must for businesses that operate on a regional, rather than a national, level. Unlike national SEO, which focuses on ranking for searches across the nation, local SEO concentrates on appearing on SERPs in a specific area. This strategy involves marketing your brand, products, and serv...

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