Your Google Business Profile (Google My Business – GMB) is a critical marketing tool for local businesses. It helps potential customers find you on Google Search & Maps, learn about your business, and contact you easily.
Why Should You Care?
- Higher Search Visibility – A well-optimised profile ranks higher in Google’s local search results.
- More Customer Engagement – Customers trust updated listings with accurate information.
- Increased Leads & Sales – People searching for your services are more likely to convert.
- Better Reputation Management – Responding to reviews builds trust and credibility.
- Competitive Advantage – An active, optimised profile stands out over inactive competitors.
When Should You update your GBP – Google Business Profile?
- Immediately after changes (e.g., new phone number, address, hours).
- Weekly or Monthly – Post updates, promotions, and new photos.
- Seasonally – Update holiday hours or special promotions.
- After Major Business Changes – New services, products, or business location updates.
- Whenever You Get Reviews – Reply to all reviews (good or bad).
10 Tips for Keeping Your Google Business Profile Updated & Optimised
1. Keep Your Business Information Accurate & Up to Date
- Ensure your business name, address, phone number, and hours are correct.
- If you operate in more than one business category make sure to select the most appropriate primary category and add secondary categories too.
- Update holiday or seasonal hours to avoid customer frustration.
2. Upload High-Quality Photos & Videos
- Add professional images of your business, services, and products.
- Show behind-the-scenes photos, your team, and happy customers.
- Upload videos to engage users—Google prioritises visual content.
3. Post Regularly Using Google Posts
- Share special offers, events, new services, or updates to keep your profile fresh.
- Posts appear in search results, increasing engagement & visibility.
4. Respond to Customer Reviews (Good & Bad)
- Reply to every review professionally—it builds trust & credibility.
- For negative reviews, acknowledge concerns and offer to resolve them.
- Encourage happy customers to leave positive, detailed reviews.
5. Use the Q&A Feature to Answer Common Questions
- Proactively add FAQs about your business, services, and policies.
- Ask customers to ask a question too.
- Answer customer-submitted questions promptly to build credibility.
6. Optimise Your Business Description & Services
- Write a compelling business description using relevant keywords.
- List all services/products so customers & Google understand what you offer.
7. Enable & Manage Direct Messaging
- Turn on Google Messages to let potential customers message you directly.
- Respond quickly—fast replies improve customer trust & rankings.
8. Add Your Products or Services for More Visibility
- Showcase your best-selling products or most popular services.
- Use high-quality images, descriptions, and pricing to attract buyers.
- Select each product and provide more details as you can see below the Web Designer Primary Category has 2 services one has detail and the other has no detail.
- Be sure to complete as many fields as possible.
9. Monitor Insights & Analytics after you update your GBP
- Check Google Business Profile Insights to track views, calls, and searches.
- Adjust your strategy based on what’s working—post more content if engagement is low.
10. Keep Your Profile Active & Engaging
- Google favours active businesses—frequent updates help boost your rankings.
- Encourage customer engagement by asking them to interact with your profile.
- Updating your Google Business Profile keeps your business visible, engaging, and competitive. A well-maintained profile leads to
- More local traffic & inquiries.
- Higher trust & credibility.
- Better rankings in Google’s local search results.
Need help optimising your Google Business Profile? Contact Brighter Websites for expert assistance!
