How when & why to update your GBP – Google Business Page

Your Google Business Profile (Google My Business – GMB) is a critical marketing tool for local businesses. It helps potential customers find you on Google Search & Maps, learn about your business, and contact you easily.

Why Should You Care?

✔ Higher Search Visibility – A well-optimised profile ranks higher in Google’s local search results.
✔ More Customer Engagement – Customers trust updated listings with accurate information.
✔ Increased Leads & Sales – People searching for your services are more likely to convert.
✔ Better Reputation Management – Responding to reviews builds trust and credibility.
✔ Competitive Advantage – An active, optimised profile stands out over inactive competitors.

When Should You update your GBP – Google Business Profile?

• Immediately after changes (e.g., new phone number, address, hours).
• Weekly or Monthly – Post updates, promotions, and new photos.
• Seasonally – Update holiday hours or special promotions.
• After Major Business Changes – New services, products, or business location updates.
• Whenever You Get Reviews – Reply to all reviews (good or bad).

10 Tips for Keeping Your Google Business Profile Updated & Optimised

1. Keep Your Business Information Accurate & Up to Date

•  Ensure your business name, address, phone number, and hours are correct.
• Update holiday or seasonal hours to avoid customer frustration.

2. Upload High-Quality Photos & Videos

• Add professional images of your business, services, and products.
• Show behind-the-scenes photos, your team, and happy customers.
• Upload videos to engage users—Google prioritises visual content.

3. Post Regularly Using Google Posts

• Share special offers, events, new services, or updates to keep your profile fresh.
• Posts appear in search results, increasing engagement & visibility.

4. Respond to Customer Reviews (Good & Bad)

• Reply to every review professionally—it builds trust & credibility.
• For negative reviews, acknowledge concerns and offer to resolve them.
• Encourage happy customers to leave positive, detailed reviews.

5. Use the Q&A Feature to Answer Common Questions

• Proactively add FAQs about your business, services, and policies.
• Ask customers to ask a question too.
• Answer customer-submitted questions promptly to build credibility.

6. Optimise Your Business Description & Services

• Write a compelling business description using relevant keywords.
• List all services/products so customers & Google understand what you offer.

7. Enable & Manage Direct Messaging

• Turn on Google Messages to let potential customers message you directly.
• Respond quickly—fast replies improve customer trust & rankings.

8. Add Your Products or Services for More Visibility

• Showcase your best-selling products or most popular services.
• Use high-quality images, descriptions, and pricing to attract buyers.

9. Monitor Insights & Analytics after you update your GBP

• Check Google Business Profile Insights to track views, calls, and searches.
• Adjust your strategy based on what’s working—post more content if engagement is low.

10. Keep Your Profile Active & Engaging

• Google favours active businesses—frequent updates help boost your rankings.
• Encourage customer engagement by asking them to interact with your profile.

Updating your Google Business Profile keeps your business visible, engaging, and competitive. A well-maintained profile leads to
✔ More local traffic & inquiries.
✔ Higher trust & credibility.
✔ Better rankings in Google’s local search results.

Need help optimising your Google Business Profile? Contact Brighter Websites for expert assistance!