Brighter Blog

DID YOU KNOW?

Specifying a “Single Action to Take” on pages increases the chance of buying or completing a form by 83%.

People like clarity, Too Much choice = analysis paralysis. This is part of conversion design in practice. Adding clear CTAs can lift conversions by +83 % Source: HubSpot Benchmark Report (2024)

Customers who come from AI Chat Are Usually 70% more likely to act or buy.

68 % of customers who use AI-powered recommendations act on them, compared with ~40 % for standard search. Source: Salesforce State of the Connected Customer (2024)

Visitors that come from AI Answers and Chat are more likely to take action – than when they come from Traditional Search Results. They Turn up ready to buy.

Consumers arriving from AI-assisted search (e.g., Copilot, Bing Chat) show 70–85 % higher purchase intent than traditional SERP visitors. Source Microsoft Advertising / Forrester Consulting (2024)

Return on your marketing investment compounds quickly when you combine SEO and Conversion Optimisation (CRO)

Businesses that combine SEO + CRO grow leads 30–50 % within 6 months. Source: Aggregated Industry Case Studies (Portent, Databox, HubSpot 2024)

Over 100 web designers list Ballarat as their base

Only a handful specialise in Search Engine Optimisation and conversion-led strategy, As of October 2025 only 4 mention AI Search. Brighter Websites is One

Average Website Design and Content Lifespan = 2 years

The average website lifespan is just 2 years before a refresh or rebuild.” (Source: Orbit Media / GoodFirms 2023.)

Reviews and Testimonials increase in bound inquiries by 34%

Just one aspect of Social proof – Reviews can turn a “maybe ” into a yes! Websites using testimonials see +34 % more leads. Source: BigCommerce Consumer Trust Study (2024)

More clicks go to organic than ads

70 % of local business clicks go to organic results, not ads. That means that Google Business Profiles, Map Packs and Traditional Search matter more than ever for service businesses. Source: Moz Local Search Report (2023)

Australian SMBs spend $2,500 to $4,500 on their first professional website

On average, Australian SMBs spend $2,500–$4,500 on their first professional website.” (Source: TechRadar / Digital.com reports.)

64 % of businesses plan a Website Redesign every two years

Most businesses iterate their design multiple times before it feels right. 64 % of businesses plan a redesign within two years because growth brings change – Source:
GoodFirms 2023

New users stay on a website page longer and decide to buy more often when they come from AI Chat

Users clicking through to brand sites from AI results pages had lower bounce rates and higher conversion actions (~1.8×). Source: Perplexity.ai Internal User Study (2025)

"Where strategy meets measurable outcomes". Want Marketing Simplicity? We cut through the jargon so you can find practical, performance based insights that drive Faster-than-expected ROI.

Explore our expert analysis on AI & Generative Visibility (GEO) , Search Experience Visibility Optimisation (SEVO), CRO web design, and growth tactics. With a focus on regional and small business, our articles are authored by Vanessa your "builder + strategist + trainer", ensuring you get proven expertise that turns the latest search changes (like Google’s AI Overviews) into real business impact.
If you're ready to future-proof your online presence, start here and learn how to build an AI-Ready Growth Engine that consistently delivers.

High-quality custom website building services by Brighter Websites, specialising in tailored web design to enhance your online presence and grow your business in Australia.

Free Website Builders that are actually Free

Free Website Builders That Are Actually Free – Brighter Websites Recommendations Thinking about building a website but don’t have the budget yet? Whether you’re starting a side hustle, creating a school project, or testing an idea, free website builders are a great way to get online without upfront costs. As a digital studio working with […]

Video stock image featuring a professional man pointing at the text, promoting high-quality video stock options for website design, with free royalty images and vector choices.

Best Free Stock Image & Vector Sites for Your Website Design Project

Choosing the right visuals is a key part of any website design . Whether you’re building a local Ballarat business brand from scratch or refreshing your existing site, eye-catching images, vectors, and graphics can instantly elevate the look and feel of your pages – whether or not you are going DIY Web Builder or professional […]

Top 3 Free Logo Makers for Quick, Professional Branding

No design skills? No problem. These tools help you build a logo for your new Website in minutes. A strong logo is one of the most important parts of your brand it sets the tone, builds recognition, and helps your business look professional from day one. But if you don’t have the budget for a […]

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Stunning digital graphic showcasing font pairing tools for websites with playful typography and vibrant design elements, ideal for creating engaging and visually appealing websites in Australia.

Top Font Pairing Tools to Vibe Your Web Design

When it comes to website design, your font choices can be just as impactful as your colours and layout. The right combination of fonts creates visual harmony, improves readability, and communicates your brand personality – whether it’s playful, elegant, bold, or trustworthy. If you’re not a typography expert, don’t worry. These free tools make it […]

Pink bold text "COLOUR PALETTE PICKING" on dark grid background, with "FREE WEB DESIGN TOOLS" subtitle.

Free Web Design Tools – Finding the Perfect Colour Pallet

One of the most important early decisions in Website Design and Branding, is choosing the right colour scheme. Your brand colours play a key role in creating the overall feel of your website influencing everything from trust and readability to first impressions. The good news? You don’t need to be a graphic designer to get […]

Get your website images on google, SEO tips for Aussie businesses, website image optimization, Google search visibility for small businesses.

How to Get Your Website Images on Google: Simple SEO Tips for Aussie Businesses

One of the biggest mistakes I see from new website owners is uploading massive, unoptimised images. Resizing before upload is a quick win, not just for page speed, but for accessibility and SEO too. Combine that with automatic WebP conversion and smart AI-generated alt text, and you’re setting your site up for success.

Do I really need to disavow spammy links?

Do you need to disavow spammy links? Probably not. Unless you’ve got a manual action, been link-bombed hard, or are cleaning up old SEO sins, you’re better off building great links and letting Google ignore the junk.

2025 website design trends: augmented reality, AI.

7 Conversion Website Design Trends for 2025

The digital world is evolving and website design is no exception. In 2025, websites will focus on personalized experiences, mobile optimization, and intuitive user interfaces, incorporating technologies like AI, AR, and voice interfaces to enhance engagement and drive conversions. Here are seven key web design trends shaping the future. AI-Driven Personalization AI is revolutionizing website […]

How to Choose the Best Domain Name for Your Website

A well-chosen domain can enhance credibility, improve SEO, and make it easier for customers to find your business.

Overview of four young contemporary friends using mobile gadgets on the floor

Brighter Websites – How we tackle SEO Strategy

We focus on ranking websites for local service-based businesses and also have experience with eCommerce SEO. No False Promises, But a Strong SEO Strategy Combining Multiple Strategies for Faster Results We often recommend using Content Marketing & Cross-Post Promotion on social media to gain SEO Momentum. A well-rounded approach brings in more visitors, boosts engagement, […]

How to get your expired domain name back

Need to recover your expired domain name? Follow this simple 9-step tutorial to locate, recover, and regain control of your expired domain name effortlessly, even if you don’t remember where it was registered.

Sending the Right SEO Signals to Google

SEO is a competitive game, and to win, you need to send stronger SEO signals than your competitors. But how do you know what they’re doing and more importantly, how do you do it better? In this guide, we’ll cover: 1. Analyse Your Competitors’ SEO Signal’s Before you can beat the competition, you need to […]