Brighter Blog

DID YOU KNOW?

Australian SMBs spend $2,500 to $4,500 on their first professional website

On average, Australian SMBs spend $2,500–$4,500 on their first professional website.” (Source: TechRadar / Digital.com reports.)

More clicks go to organic than ads

70 % of local business clicks go to organic results, not ads. That means that Google Business Profiles, Map Packs and Traditional Search matter more than ever for service businesses. Source: Moz Local Search Report (2023)

Reviews and Testimonials increase in bound inquiries by 34%

Just one aspect of Social proof – Reviews can turn a “maybe ” into a yes! Websites using testimonials see +34 % more leads. Source: BigCommerce Consumer Trust Study (2024)

Customers who come from AI Chat Are Usually 70% more likely to act or buy.

68 % of customers who use AI-powered recommendations act on them, compared with ~40 % for standard search. Source: Salesforce State of the Connected Customer (2024)

Return on your marketing investment compounds quickly when you combine SEO and Conversion Optimisation (CRO)

Businesses that combine SEO + CRO grow leads 30–50 % within 6 months. Source: Aggregated Industry Case Studies (Portent, Databox, HubSpot 2024)

New users stay on a website page longer and decide to buy more often when they come from AI Chat

Users clicking through to brand sites from AI results pages had lower bounce rates and higher conversion actions (~1.8×). Source: Perplexity.ai Internal User Study (2025)

64 % of businesses plan a Website Redesign every two years

Most businesses iterate their design multiple times before it feels right. 64 % of businesses plan a redesign within two years because growth brings change – Source:
GoodFirms 2023

Over 100 web designers list Ballarat as their base

Only a handful specialise in Search Engine Optimisation and conversion-led strategy, As of October 2025 only 4 mention AI Search. Brighter Websites is One

Visitors that come from AI Answers and Chat are more likely to take action – than when they come from Traditional Search Results. They Turn up ready to buy.

Consumers arriving from AI-assisted search (e.g., Copilot, Bing Chat) show 70–85 % higher purchase intent than traditional SERP visitors. Source Microsoft Advertising / Forrester Consulting (2024)

Specifying a “Single Action to Take” on pages increases the chance of buying or completing a form by 83%.

People like clarity, Too Much choice = analysis paralysis. This is part of conversion design in practice. Adding clear CTAs can lift conversions by +83 % Source: HubSpot Benchmark Report (2024)

Average Website Design and Content Lifespan = 2 years

The average website lifespan is just 2 years before a refresh or rebuild.” (Source: Orbit Media / GoodFirms 2023.)

"Where strategy meets measurable outcomes". Want Marketing Simplicity? We cut through the jargon so you can find practical, performance based insights that drive Faster-than-expected ROI.

Explore our expert analysis on AI & Generative Visibility (GEO) , Search Experience Visibility Optimisation (SEVO), CRO web design, and growth tactics. With a focus on regional and small business, our articles are authored by Vanessa your "builder + strategist + trainer", ensuring you get proven expertise that turns the latest search changes (like Google’s AI Overviews) into real business impact.
If you're ready to future-proof your online presence, start here and learn how to build an AI-Ready Growth Engine that consistently delivers.

Perak,Malaysia, November 24 2022: Top view the word Google My Business on a white background.

5 Ways to Improve your Google Business Profile today

Are you looking to boost your business’s online visibility? Do you want to stand out from your competitors and reach potential customers in your local area? Look no further, because we have the solution for you. In this article, we will explore five powerful strategies that will help you skyrocket your business to the top […]

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How to make your Website and Facebook page work together

Unlock the synergy between these two digital assets. No more struggling to maximize the potential of your website and Facebook page? Find out how to integrate these two powerful platforms with the right strategies and tactics. You can unlock the synergy between these two online assets Harness the combined power of your website and Facebook […]

Master Your Google My Business Profile For Total Local Dominance – Part 2

Having a Google Business Profile gives you the chance to put your business on the map. It allows potential customers to easily find and contact you and provides an easy way for them to leave their feedback about your business. This kind of user-generated content can help you build trust with potential customers and get […]

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Getting Website Optimisation Testing Right

The success of a website hinges on continuous testing and optimisation. Regularly updating and improving your site can significantly enhance user experience, increase engagement, and ultimately drive business growth. Here are some critical steps to ensure your website is performing at its best. Monitor Website Performance with Analytical Tools To understand how well your website […]

3 Important SEO Elements to Rank in Google

Rank in Google with SEO Best Practices Implementing SEO Best Practices is crucial in building a successful website. This involves conducting keyword research to identify the specific words and phrases that your target audience is using to search for information. It is important to use these keywords in your website content, URLs, meta tags, and […]

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5 Essential Steps to Building a Successful Website

Are you planning to build a website but don’t know where to start? Or maybe you have a website but it’s not getting the traction you expected? In today’s digital age, having a successful website can make or break a business. It’s crucial to have a website that looks good, is functional, and engages with […]

Master Your Google My Business Profile for Total Local Dominance – Part 1

Looking to get a leg up on your local competition? An optimized Google business profile can be the key to unlocking a flood of new customers. With billions of people using Google every day, optimizing your Google My Business listing is an essential part of any successful local search strategy. But before you start optimizing, […]

What are the main things that help with SEO for my website

As a business owner, you understand the importance of having a strong online presence to attract customers and drive growth. Search engine optimization (SEO) is a crucial component of your digital marketing strategy that can significantly impact your website’s visibility and success. In this article, we will explore the main things that help with SEO […]

How much does does a website cost

Having a professional website is essential for any business looking to establish its online presence and attract new customers. However, one of the most common questions that business owners have is, “How much does a website cost?” The cost of a website can vary depending on various factors such as the complexity of the design, […]

Local Marketing Strategies for 2025: Free Resources to Boost Your Business

As a business owner, local marketing is essential for connecting with your target audience and increasing brand awareness. However, with so many digital channels available, it can be overwhelming to decide where to focus your efforts. The good news? There are plenty of free marketing tools and strategies that can help you gain visibility without […]

The how when and why to update your GBP – Google Business Page

Your Google Business Profile (Google My Business – GMB) is a critical marketing tool for local businesses. It helps potential customers find you on Google Search & Maps, learn about your business, and contact you easily. Why Should You Care? When Should You update your GBP – Google Business Profile? 10 Tips for Keeping Your […]

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Navigating A Website Design Build – Expert Tips For Local Business Owners

I want to share with you some critical elements of a local business website build and redesign – things you should know to ensure you achieve your desired outcome. All too often, companies rush into getting a website designed without adequately planning, its a case of you done know what you don’t know…. As an […]