Brighter Blog

You’ll find expert analysis on AI & Generative Visibility (GEO), Search Experience Visibility Optimisation (SEVO), Conversion-focused web design, and growth strategy. Every piece connects big-picture search changes (like Google’s AI Overviews) to real-world results, helping you understand what’s changing, what actually matters, and how to act on it.

If your goal is to future-proof your online presence and build a website that compounds value instead of consuming effort, start here.
This is where strategy meets measurable outcomes, and where you learn to build an AI-ready growth engine that keeps delivering long after the next update.

DID YOU KNOW?

More clicks go to organic than ads

70 % of local business clicks go to organic results, not ads. That means that Google Business Profiles, Map Packs and Traditional Search matter more than ever for service businesses. Source: Moz Local Search Report (2023)

Return on your marketing investment compounds quickly when you combine SEO and Conversion Optimisation (CRO)

Businesses that combine SEO + CRO grow leads 30–50 % within 6 months. Source: Aggregated Industry Case Studies (Portent, Databox, HubSpot 2024)

Reviews and Testimonials increase in bound inquiries by 34%

Just one aspect of Social proof – Reviews can turn a “maybe ” into a yes! Websites using testimonials see +34 % more leads. Source: BigCommerce Consumer Trust Study (2024)

Average Website Design and Content Lifespan = 2 years

The average website lifespan is just 2 years before a refresh or rebuild.” (Source: Orbit Media / GoodFirms 2023.)

Australian SMBs spend $2,500 to $4,500 on their first professional website

On average, Australian SMBs spend $2,500–$4,500 on their first professional website.” (Source: TechRadar / Digital.com reports.)

Specifying a “Single Action to Take” on pages increases the chance of buying or completing a form by 83%.

People like clarity, Too Much choice = analysis paralysis. This is part of conversion design in practice. Adding clear CTAs can lift conversions by +83 % Source: HubSpot Benchmark Report (2024)

64 % of businesses plan a Website Redesign every two years

Most businesses iterate their design multiple times before it feels right. 64 % of businesses plan a redesign within two years because growth brings change – Source:GoodFirms 2023

Customers who come from AI Chat Are Usually 70% more likely to act or buy.

68 % of customers who use AI-powered recommendations act on them, compared with ~40 % for standard search. Source: Salesforce State of the Connected Customer (2024)

Over 100 web designers list Ballarat as their base

Only a handful specialise in Search Engine Optimisation and conversion-led strategy, As of October 2025 only 4 mention AI Search. Brighter Websites is One

New users stay on a website page longer and decide to buy more often when they come from AI Chat

Users clicking through to brand sites from AI results pages had lower bounce rates and higher conversion actions (~1.8×). Source: Perplexity.ai Internal User Study (2025)

Visitors that come from AI Answers and Chat are more likely to take action – than when they come from Traditional Search Results. They Turn up ready to buy.

Consumers arriving from AI-assisted search (e.g., Copilot, Bing Chat) show 70–85 % higher purchase intent than traditional SERP visitors. Source Microsoft Advertising / Forrester Consulting (2024)

three parts of SEO namely Technical, Content and Links

Quick Search Console Audit – What You need to know and check.

Updated 05/06/2025 If your website isn’t showing up on Google, it’s often due to indexing or crawling issues. In this guide, we’ll walk through real troubleshooting steps, including a case study, to help get your website back into search results. Understanding Indexing & Crawling Before we dive into fixes, it’s key to understand the basics: […]

January 28, 2026

Search engine optimization concept - Woman pushing a SEO button on a white computer keyboard.

Google SEO Tools You NEED to use and check

Achieving high visibility on search engines like Google is essential for business success. One crucial step in enhancing your website’s performance is ensuring all pages are accessible to Google’s crawler. This involves addressing common issues such as password-protected pages, blocked resources, and noindex tags that can inadvertently restrict Google’s access and negatively impact your website’s […]

January 28, 2026

The Journey That Built Brighter Websites

Brighter Websites founder Vanessa Wood shares how a lifelong passion for building things online grew into a strategy-led web design business focused on performance and proof. From teenage forums to the ALTC Framework, this is the story of how frustration with “pretty but powerless” websites turned into a system for creating AI-ready, conversion-driven digital infrastructure.

January 8, 2026

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