Brighter Blog

DID YOU KNOW?

Australian SMBs spend $2,500 to $4,500 on their first professional website

On average, Australian SMBs spend $2,500–$4,500 on their first professional website.” (Source: TechRadar / Digital.com reports.)

Reviews and Testimonials increase in bound inquiries by 34%

Just one aspect of Social proof – Reviews can turn a “maybe ” into a yes! Websites using testimonials see +34 % more leads. Source: BigCommerce Consumer Trust Study (2024)

Average Website Design and Content Lifespan = 2 years

The average website lifespan is just 2 years before a refresh or rebuild.” (Source: Orbit Media / GoodFirms 2023.)

Specifying a “Single Action to Take” on pages increases the chance of buying or completing a form by 83%.

People like clarity, Too Much choice = analysis paralysis. This is part of conversion design in practice. Adding clear CTAs can lift conversions by +83 % Source: HubSpot Benchmark Report (2024)

Over 100 web designers list Ballarat as their base

Only a handful specialise in Search Engine Optimisation and conversion-led strategy, As of October 2025 only 4 mention AI Search. Brighter Websites is One

More clicks go to organic than ads

70 % of local business clicks go to organic results, not ads. That means that Google Business Profiles, Map Packs and Traditional Search matter more than ever for service businesses. Source: Moz Local Search Report (2023)

Return on your marketing investment compounds quickly when you combine SEO and Conversion Optimisation (CRO)

Businesses that combine SEO + CRO grow leads 30–50 % within 6 months. Source: Aggregated Industry Case Studies (Portent, Databox, HubSpot 2024)

Visitors that come from AI Answers and Chat are more likely to take action – than when they come from Traditional Search Results. They Turn up ready to buy.

Consumers arriving from AI-assisted search (e.g., Copilot, Bing Chat) show 70–85 % higher purchase intent than traditional SERP visitors. Source Microsoft Advertising / Forrester Consulting (2024)

New users stay on a website page longer and decide to buy more often when they come from AI Chat

Users clicking through to brand sites from AI results pages had lower bounce rates and higher conversion actions (~1.8×). Source: Perplexity.ai Internal User Study (2025)

Customers who come from AI Chat Are Usually 70% more likely to act or buy.

68 % of customers who use AI-powered recommendations act on them, compared with ~40 % for standard search. Source: Salesforce State of the Connected Customer (2024)

64 % of businesses plan a Website Redesign every two years

Most businesses iterate their design multiple times before it feels right. 64 % of businesses plan a redesign within two years because growth brings change – Source:
GoodFirms 2023

"Where strategy meets measurable outcomes". Want Marketing Simplicity? We cut through the jargon so you can find practical, performance based insights that drive Faster-than-expected ROI.

Explore our expert analysis on AI & Generative Visibility (GEO) , Search Experience Visibility Optimisation (SEVO), CRO web design, and growth tactics. With a focus on regional and small business, our articles are authored by Vanessa your "builder + strategist + trainer", ensuring you get proven expertise that turns the latest search changes (like Google’s AI Overviews) into real business impact.
If you're ready to future-proof your online presence, start here and learn how to build an AI-Ready Growth Engine that consistently delivers.

black laptop computer beside white ceramic mug on brown wooden table

What is Image Alt Description and how to write it.

Images play a significant role in enhancing website aesthetics and user engagement. However, without proper optimisation, images can hinder website performance and accessibility. Image Alt Text and overall image optimisation are essential components for improving search engine rankings and ensuring an inclusive user experience. Understanding Image Alt Text Image Alt Text is a brief, descriptive […]

Why I Started Brighter Websites

I started Brighter Websites because I love building websites. Ever since I taught myself HTML as a teenager and built my dad’s martial arts site, I’ve been hooked. There’s something deeply satisfying about turning a blank screen into a working, beautiful, functional site that someone can actually use to grow their business.

Brighter Blog

What is Image Alt Description and how to write it.

Why I Started Brighter Websites

Work with me.