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Curated Case Studies: Strategy in Action

All businesses have a version of “what’s not working.” These case studies unpack how we helped fix that. From slow leads, out dated design, and low visibility in search we have helped bring consistent, measurable growth. Explore our project highlights and the strategy behind design structure and implementation. It’s where creative decisions meet data: Real Business Growth from smart strategy and clever design.

Local VisibilityWeb Design

Ballarat Lawn Mowing

A Fresh Identity for a Familiar Name Drives +22% Website Enquiries

A modern rebrand and subtle website refresh for Ballarat Lawn Mowing improved trust and visibility, driving a +22% increase in online enquiries within the first 3 months.

Brand RefreshBusiness IdentityLogo DesignPrint DesignSmall Business Branding

Succulent plants for sale native plants nursery outdoor garden plants plant shop online garden plants sale raw plants Australian plant nursery geelong melbourne outdoor plants nursery online plant store.

Custom DevelopmentWeb Design

Horseshoe Bend Nursery

WooCommerce Redesign Boosts +8% Online Sales

A complete WooCommerce redesign for Horseshoe Bend Nursery delivered faster load times, seamless checkout, and a conversion-optimised shopping experience, driving a +8% lift in online sales within 30 days.

Daylesford Gardener lawn mowing and garden services website

Conversion DesignWeb Design

The Daylesford Gardener

Ranking #1 Since 2020: Turning Long-Term SEO Wins into Conversion Growth

Proof that strong foundations outperform fads. The Daylesford Gardener site continues to lead local search results years after launch. This update refined the design for conversions and set the stage for scalable growth

Breakdance BuilderContent

LeafCycle Lawn & Garden Maintenance website homepage with quote form - Desktop and Mobile Hero Sections

White abstract flower petal design

Conversion DesignLocal VisibilityWeb Design

LeafCycle Lawn & Gardening

A Bold Rebrand and Website Redesign That Turned a Local Lawn Service into a Trusted Brisbane Brand

Originally launched in 2023, the business evolved into LeafCycle in 2025. a Performance-optimised unified visual rebrand, improved usability, with top-tier site performance (100/100 Lighthouse score) and CRO-focused design.

Counselling and coaching services in Springfield QLD

AI Search successConversion Design

One Team Counselling and Coaching

35% increase in Online Bookings for One Team QLD

One Team QLD: Refined SEO and Local Service landing pages increased Impressions and online bookings while improving customer funnel quality. The new structure prioritised conversion rate optimisation, attracting more ideal clients.

Booking IntegrationBreakdance BuilderLocal SEOLogo DesignVideo MarketingWordPress

Professional couples counselling in Springfield, Queensland.

AI Search successWeb Design

One Team Counselling and Coaching

From Zero to Local Visibility: One Team Counselling’s Website & SEO Launch Delivered 119% Growth in 6 Months

Launched July 2024 | Measured to December 2024 Results: +160% organic impressions, +119% Google visibility, +1000% website clicks, and 10–15 qualified leads per month within the first six months.

Premium Australian horse stables with custom design

AI Search successConversion DesignCustom DevelopmentWeb Design

Full Website Launch - Content SEO Design Done! 1x 30min Meeting with the business owner.

Morgan didn't have time to deal with keywords, content or design - he just needed someone to take the reigns and get it done, and that's what we did.

Developer coding at a futuristic desk setup.

Custom Development

Full Manual Website Recovery in 7-Hours

we manually restored the website, re-optimised images, and added safety systems to prevent future issues. We restored the site and the clients confidence to make updates themselves - Within a week, traffic and rankings began to rebound

Local Visibility

50% increase in CTR for Mobile Massage Provider in Daylesford

A Few quick changes improved local visibility, helping the business attract more wellness clients from Google search and social campaigns. Engagement rose significantly, turning casual browsers into repeat customers.

AI Search successConversion DesignLocal Visibility

AI Citation Breakthrough: 120% More Leads for Guerilla Steel

Guerilla Steel needed a faster path to quality leads. We didn't just target Page 1; we targeted Google's AI Overview. AI Citation secured in 28 Days 120% increase in organic search and social leads and more

Business growth and revenue improvement over 90 days

Custom website design for small businesses, crafted by Brighter Websites to boost online presence and attract more customers in Australia.

AI Search successConversion DesignLocal Visibility

80% AI voice share + 50% revenue increase (Q3 vs. Q1-Q2 average of previous year)

measurable financial impact of transitioning from project work to a Digital Growth Engine retainer. By implementing CRO-first design and AI-First SEO, the client's Quarter 3 revenue soared to match the entire first six months of the previous year.

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