Home
Case Studies

ClientResults

Portfolio

Summary

Curated case studies - what happens when great design meets data. Brighter Websites helps Australian businesses grow through AI-ready websites, SEO, and conversion systems that deliver measurable results, not just good looks.

Real Business Growth from Smart Strategy & Design

Relaxing massage therapy session in a cosy wellness room with natural light, lush plants, and calming candles, promoting health and wellness.

AI Search success

Abandon Stress

50% increase in CTR for Mobile Massage Provider in Daylesford

A Few quick changes improved local visibility, helping the business attract more wellness clients from Google search and social campaigns. Engagement rose significantly, turning casual browsers into repeat customers.

Click Through RateConversion Rate OptimisationSearch Engine Ranking

Counselling and coaching services in Springfield QLD

AI Search success

One Team Counselling and Coaching

35% increase in Online Bookings for One Team QLD

One Team QLD: Refined SEO and Local Service landing pages increased Impressions and online bookings while improving customer funnel quality. The new structure prioritised conversion rate optimisation, attracting more ideal clients.

BrandingBreakdanceContent MarketingContent StrategyConversion Design

AI Search success

Ballarat Lawn Mowing

“A Fresh Identity - Conversion-first design improved enquiries by +22%.”

A brand-led website refresh that built trust, lifted enquiries, and earned stronger search visibility as a natural outcome in the first 3 months.

Ballarat MarketingBrandingLogo DesignSearch Engine RankingWeb Design

Premium Australian horse stables with custom design

AI Search success

Guerilla Steel

Full Website Launch - Content SEO Design Done! 1x 30min Meeting with the business owner.

Morgan didn't have time to deal with keywords, content or design - he just needed someone to take the reigns and get it done, and that's what we did.

AIBreakdanceContent MarketingConversion DesignImage Optimisation

Guerrilla steel ai overview Search Console graph showing improvements

AI Search success

Guerilla Steel

AI Citation Breakthrough: 120% More Leads for Guerilla Steel

Guerilla Steel needed a faster path to quality leads. We didn't just target Page 1; we targeted Google's AI Overview. AI Citation secured in 28 Days 120% increase in organic search and social leads and more

AI Citationcase studyE-E-A-TLead generationSearch Engine Ranking

LeafCycle Lawn & Garden Maintenance website homepage with quote form - Desktop and Mobile Hero Sections

AI Search success

LeafCycle Lawn & Gardening

A Bold Rebrand and Website Redesign That Turned a Local Lawn Service into a Trusted Brisbane Brand

Originally launched in 2023, the business evolved into LeafCycle in 2025. a Performance-optimised unified visual rebrand, improved usability, with top-tier site performance (100/100 Lighthouse score) and CRO-focused design.

BrandingConversion DesignConversion Rate OptimisationLogo DesignSearch Engine Ranking

Business growth and revenue improvement over 90 days

Custom website design for small businesses, crafted by Brighter Websites to boost online presence and attract more customers in Australia.

AI Search success

Guerilla Steel

80% AI voice share + 50% revenue increase (Q3 vs. Q1-Q2 average of previous year)

measurable financial impact of transitioning from project work to a Digital Growth Engine retainer. By implementing CRO-first design and AI-First SEO, the client's Quarter 3 revenue soared to match the entire first six months of the previous year.

case studyConversion Rate OptimisationDigital Growth EngineFuture-Proof SEOSearch Engine Ranking

Professional couples counselling in Springfield, Queensland.

AI Search success

One Team Counselling and Coaching

From Zero to Local Visibility: One Team Counselling’s Website & SEO Launch Delivered 119% Growth in 6 Months

Launched July 2024 | Measured to December 2024 Results: +160% organic impressions, +119% Google visibility, +1000% website clicks, and 10–15 qualified leads per month within the first six months.

Booking IntegrationContent Marketinglocal SEOLogo DesignSearch Engine Ranking

Daylesford Gardener lawn mowing and garden services website

Conversion Design

The Daylesford Gardener

Ranking #1 Since 2020: Turning Long-Term SEO Wins into Conversion Growth

Proof that strong foundations outperform fads. The Daylesford Gardener site continues to lead local search results years after launch. This update refined the design for conversions and set the stage for scalable growth

Breakdancecase studyContent StrategyConversion DesignConversion Rate Optimisation

Ready to Start Your Website?

Hire Me

ClientResults

Summary

Real Business Growth from Smart Strategy & Design

50% increase in CTR for Mobile Massage Provider in Daylesford

35% increase in Online Bookings for One Team QLD

“A Fresh Identity - Conversion-first design improved enquiries by +22%.”

Full Website Launch - Content SEO Design Done! 1x 30min Meeting with the business owner.

AI Citation Breakthrough: 120% More Leads for Guerilla Steel

A Bold Rebrand and Website Redesign That Turned a Local Lawn Service into a Trusted Brisbane Brand

80% AI voice share + 50% revenue increase (Q3 vs. Q1-Q2 average of previous year)

From Zero to Local Visibility: One Team Counselling’s Website & SEO Launch Delivered 119% Growth in 6 Months

Ranking #1 Since 2020: Turning Long-Term SEO Wins into Conversion Growth

Ready to Start Your Website?

Work with me.