Latest Insights

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Customers who come from AI Chat Are Usually 70% more likely to act or buy.

68 % of customers who use AI-powered recommendations act on them, compared with ~40 % for standard search. Source: Salesforce State of the Connected Customer (2024)

Reviews and Testimonials increase in bound inquiries by 34%

Just one aspect of Social proof – Reviews can turn a “maybe ” into a yes! Websites using testimonials see +34 % more leads. Source: BigCommerce Consumer Trust Study (2024)

64 % of businesses plan a Website Redesign every two years

Most businesses iterate their design multiple times before it feels right. 64 % of businesses plan a redesign within two years because growth brings change – Source:
GoodFirms 2023

Visitors that come from AI Answers and Chat are more likely to take action – than when they come from Traditional Search Results. They Turn up ready to buy.

Consumers arriving from AI-assisted search (e.g., Copilot, Bing Chat) show 70–85 % higher purchase intent than traditional SERP visitors. Source Microsoft Advertising / Forrester Consulting (2024)

Stay ahead of the curve with Brighter Websites’ Latest Insights. Find expert commentary on SEO, AI, Web design and the world of search visibility. We track Google updates, algorithm changes, and generative AI trends in Regional Areas and world wide - Understand what is changing, why it matters for your business, and how to stay visible in search and beyond.

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This Week in AI, SEO & Digital Growth

The future of digital growth is being rewritten. This week, AI continues to reshape how content is discovered, cited, and trusted, while zero-click searches and smarter design tools are redefining SEO success. Businesses must now focus on building authority, structuring for AI visibility, and creating websites that humans and machines trust.

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SEO in the AI Era: Why Authority-Led Topic Clusters Could Replace Keyword-First Strategies

Ballarat, Australia: The latest Google core update has sent shockwaves through the SEO industry, with impressions falling, clicks rising, and AI Overviews reshaping how results appear. As debates about whether “SEO is dead” resurface, Brighter Websites’ Vanessa Wood argues the answer isn’t keywords — it’s authority. Her proposed framework, Authority-Led Topic Clusters, shifts the focus from chasing rankings to building thematic depth, proof, and trust the signals Google and AI now reward.

Latest Insights

This Week in AI, SEO & Digital Growth

SEO in the AI Era: Why Authority-Led Topic Clusters Could Replace Keyword-First Strategies

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