A Fresh Identity for a Familiar Name Drives +22% Website Enquiries

The Company

Ballarat Lawn Mowing is a trusted local business known for reliable lawn care services. With years of steady operations, they wanted to modernise their look and bring consistency across both digital and print, without losing the approachable reputation they had built in the community.

The Challenge

The business faced three core issues:

• An outdated visual identity that limited brand recognition.
• A lack of cohesion between offline materials (cards, signage) and online presence.
• A website that felt dated and failed to convert casual visitors into enquiries.

The goal was to create a scalable, professional identity that would build trust at first glance and encourage more customer enquiries online.

The Solution

Branding & Logo Refresh
We designed a contemporary logo where the letter “B” doubles as an abstract mower with stylised grass blades, directly tying the brand to its services. A fresh palette of greens and charcoals brought energy and professionalism, while maintaining a local, approachable character.

Multi-Channel Application
The new brand was delivered in flexible formats for use across signage, stationery, business cards, and digital platforms. Mock-ups ensured the client could immediately roll out the design across every customer touchpoint.

Website Refresh
Instead of a full rebuild, we applied a targeted update to the existing site—adjusting header treatments, colours, and CTAs to align with the new branding. This ensured consistency across digital and print while keeping costs lean.

The Results

+22% increase in website enquiries in the first 30 days. From Average 25 New Client Calls to 30

• +30% longer average session time as the refreshed branding built visitor trust.
• Improved offline visibility with branded signage and business cards, leading to more word-of-mouth referrals.

The rebrand didn’t just elevate aesthetics—it delivered measurable business growth by improving conversions and building stronger recognition in the local market.

Added Value

• Future-ready identity: The logo and visual system are scalable for future services, digital campaigns, and print materials.
• Conversion-first design: Visual clarity and improved trust directly increased enquiries.
• Cost efficiency: A strategic website refresh aligned with the new branding without the expense of a full rebuild.