Summary

Abandon Stress’ new website combines clean design, SEO-ready structure, and technical excellence to deliver lasting results. Within four weeks of launch, it reached 70 Google clicks, ranked in the top three for “mobile massage Daylesford,” and achieved a 96 Lighthouse score, proving great design and smart SEO drive real business growth.

Abandon Stress required a website that felt modern, functioned seamlessly across all devices, and allowed for ongoing growth. Their previous site lacked mobile optimisation and had limited flexibility. We delivered a fresh WordPress redesign supported by enhanced SEO strategies to boost visibility and long-term performance.

Mobile-friendly website design for Brighter Websites, showcasing responsive development for small businesses and spa wellness services. — A modern, responsive website for Brighter Websites, highlighting their digital solutions and spa wellness services to boost online presence and customer engagement.

Modern, Scalable Website Design: The new site features a clean, user-friendly layout with intuitive navigation that improves both accessibility and engagement. It’s fully responsive and built to support future content or feature updates, removing the restrictions of the former build.

Enhanced SEO & Search Visibility

I applied advanced SEO techniques to increase visibility in search engines. As a result, Abandon Stress is now ranking more competitively for high-intent terms such as “mobile massage Daylesford” and “massage near me.”

Within weeks of launch, Abandon Stress started gaining real traction in Google Search. The site reached 70 clicks in just 28 days, with top-five rankings for “mobile massage Daylesford” and related terms. Analytics showed steady organic growth, 106 active users in the first month, proving the new structure was doing its job.

Analytics dashboard showing Abandon Stress website achieving 70 Google Search clicks in 28 days with top-five rankings for mobile massage Daylesford — 28-Day Search Impact: 70 clicks and 106 active users, strong early visibility for a local service business.

Post-launch, Abandon Stress climbed to the top of Google for core local queries — including first-page results for “mobile massage Daylesford.” Both the website and Google Business Profile consistently appeared in the top three, giving the client visibility across organic search and the map pack.

Google search results showing Abandon Stress ranking in top positions for ‘mobile massage Daylesford’ with local business listing and website result. — Top-three rankings across Google Search and Maps for ‘mobile massage Daylesford.

Performance & Results The redesigned site saw an immediate improvement in traffic and engagement:

70 search clicks in 28 days, trending toward 80
Increased impressions and rankings across priority keywords
106 active users in 30 days, with consistent growth in daily visitors

Optimised Website Performance

After the rebuild, Abandon Stress achieved a significant leap in technical performance. The new site scored 96/100 on Lighthouse and an A grade on GTmetrix, compared to a D on the old version. Faster load times, cleaner code, and improved structure now deliver a noticeably smoother experience across devices the kind of technical foundation that boosts both user satisfaction and SEO resilience.

Before-and-after website performance comparison showing Lighthouse score improving from 72 to 96 for Abandon Stress website — Faster load times, optimized assets, and clean code created a smoother experience across all devices.

Before-and-after website performance comparison showing GTmetrix grade improving from D to A for Abandon Stress website. — Site speed and performance upgraded from D to A, faster, cleaner, and fully optimized.

Abandon Stress now benefits from a fast, future-ready website that supports both client acquisition and brand credibility. The strong SEO foundation ensures continued visibility, while the improved user experience encourages conversions.

Update August 2025. Two Simple Tweaks. Big Lift
We showed Rosy at Abandon Stress how to make two simple changes. She did the major one herself in under five minutes. Impressions and CTR jumped within days.