This project delivered a robust eCommerce platform for Salty Pets, designed to serve two distinct customer groups. We developed a flexible WooCommerce website with dual shopping experiences: a grid-style layout for everyday retail customers and a streamlined list view for approved wholesale buyers. Wholesale functionality included a secure customer approval process and dynamic pricing options.

Seamless Transactions & Global Reach

The site was fully integrated with PayPal, Stripe, and Xero for smooth financial operations. We configured detailed shipping and tax rules to support international orders, ensuring a frictionless checkout experience regardless of location.

Smart Inventory, Strong Content

To simplify management, the inventory system only displays in-stock items, reducing frustration and enhancing user experience. The site also features a custom FAQ page, an easy-to-navigate contact section, and a blog with five SEO-optimised articles—each supporting the site’s visibility and authority in search engines.

Consistent Brand Experience

Throughout the build, we kept the visual and functional elements aligned with the Salty Pets brand. The result is a cohesive, user-friendly eCommerce experience that meets the needs of a growing, multi-channel business.