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Brighter Blog

Digital Marketing

DID YOU KNOW?

Average Website Design and Content Lifespan = 2 years

The average website lifespan is just 2 years before a refresh or rebuild.” (Source: Orbit Media / GoodFirms 2023.)

64 % of businesses plan a Website Redesign every two years

Most businesses iterate their design multiple times before it feels right. 64 % of businesses plan a redesign within two years because growth brings change – Source:GoodFirms 2023

Visitors that come from AI Answers and Chat are more likely to take action – than when they come from Traditional Search Results. They Turn up ready to buy.

Consumers arriving from AI-assisted search (e.g., Copilot, Bing Chat) show 70–85 % higher purchase intent than traditional SERP visitors. Source Microsoft Advertising / Forrester Consulting (2024)

Over 100 web designers list Ballarat as their base

Only a handful specialise in Search Engine Optimisation and conversion-led strategy, As of October 2025 only 4 mention AI Search. Brighter Websites is One