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DID YOU KNOW?

Average Website Design and Content Lifespan = 2 years

The average website lifespan is just 2 years before a refresh or rebuild.” (Source: Orbit Media / GoodFirms 2023.)

Reviews and Testimonials increase in bound inquiries by 34%

Just one aspect of Social proof – Reviews can turn a “maybe ” into a yes! Websites using testimonials see +34 % more leads. Source: BigCommerce Consumer Trust Study (2024)

New users stay on a website page longer and decide to buy more often when they come from AI Chat

Users clicking through to brand sites from AI results pages had lower bounce rates and higher conversion actions (~1.8×). Source: Perplexity.ai Internal User Study (2025)

More clicks go to organic than ads

70 % of local business clicks go to organic results, not ads. That means that Google Business Profiles, Map Packs and Traditional Search matter more than ever for service businesses. Source: Moz Local Search Report (2023)

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How to Appeal a Facebook Suspension: Lessons from My Own Case

I was completely thrown when Facebook suspended my account with a vague ‘security’ warning. After the panic wore off, I realised I needed a strategy. Over 12 hours with ChatGPT, I crafted an email that gave Facebook support just enough to see the whole picture, no fluff, no overload. By identifying likely triggers, preparing clean evidence, and keeping it simple, I gave myself the best shot at being heard. The experience taught me two big lessons: write appeals with clarity, and always add trusted admins to your business page before you need them.

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How to Appeal a Facebook Suspension: Lessons from My Own Case

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