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Web Design

DID YOU KNOW?

Specifying a “Single Action to Take” on pages increases the chance of buying or completing a form by 83%.

People like clarity, Too Much choice = analysis paralysis. This is part of conversion design in practice. Adding clear CTAs can lift conversions by +83 % Source: HubSpot Benchmark Report (2024)

Visitors that come from AI Answers and Chat are more likely to take action – than when they come from Traditional Search Results. They Turn up ready to buy.

Consumers arriving from AI-assisted search (e.g., Copilot, Bing Chat) show 70–85 % higher purchase intent than traditional SERP visitors. Source Microsoft Advertising / Forrester Consulting (2024)

64 % of businesses plan a Website Redesign every two years

Most businesses iterate their design multiple times before it feels right. 64 % of businesses plan a redesign within two years because growth brings change – Source:GoodFirms 2023

More clicks go to organic than ads

70 % of local business clicks go to organic results, not ads. That means that Google Business Profiles, Map Packs and Traditional Search matter more than ever for service businesses. Source: Moz Local Search Report (2023)

Man browsing news on a computer at home.

Should I consider moving my website to WordPress?

Planning to move your website to WordPress? Discover why WordPress is still the go-to platform in 2025, what tools you’ll need, and how to make your migration seamless, even if you’re not tech-savvy.

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How Clear CTAs Lift Conversions: Simple Tips to Help Guide Your Customers

If your Ballarat business is getting visitors but not leads, your calls to action might be the problem. Clear, consistent CTAs are one of the simplest ways to boost conversions. Whether a booking a consult, downloading a guide, or requesting a quote these small changes help you turn more traffic into real customers.

High-quality custom website building services by Brighter Websites, specialising in tailored web design to enhance your online presence and grow your business in Australia.

Free Website Builders that are actually Free

Free Website Builders That Are Actually Free – Brighter Websites Recommendations Thinking about building a website but don’t have the budget yet? Whether you’re starting a side hustle, creating a school project, or testing an idea, free website builders are a great way to get online without upfront costs. As a digital studio working with […]

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Getting Website Optimisation Testing Right

The success of a website hinges on continuous testing and optimisation. Regularly updating and improving your site can significantly enhance user experience, increase engagement, and ultimately drive business growth. Here are some critical steps to ensure your website is performing at its best. Monitor Website Performance with Analytical Tools To understand how well your website […]

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5 Essential Steps to Building a Successful Website

Are you planning to build a website but don’t know where to start? Or maybe you have a website but it’s not getting the traction you expected? In today’s digital age, having a successful website can make or break a business. It’s crucial to have a website that looks good, is functional, and engages with […]