Website Speed

Consumers arriving from AI-assisted search (e.g., Copilot, Bing Chat) show 70–85 % higher purchase intent than traditional SERP visitors. Source Microsoft Advertising / Forrester Consulting (2024)

70 % of local business clicks go to organic results, not ads. That means that Google Business Profiles, Map Packs and Traditional Search matter more than ever for service businesses. Source: Moz Local Search Report (2023)

Just one aspect of Social proof – Reviews can turn a “maybe ” into a yes! Websites using testimonials see +34 % more leads. Source: BigCommerce Consumer Trust Study (2024)

People like clarity, Too Much choice = analysis paralysis. This is part of conversion design in practice. Adding clear CTAs can lift conversions by +83 % Source: HubSpot Benchmark Report (2024)