Brighter Blog

Search Visibility

DID YOU KNOW?

More clicks go to organic than ads

70 % of local business clicks go to organic results, not ads. That means that Google Business Profiles, Map Packs and Traditional Search matter more than ever for service businesses. Source: Moz Local Search Report (2023)

Australian SMBs spend $2,500 to $4,500 on their first professional website

On average, Australian SMBs spend $2,500–$4,500 on their first professional website.” (Source: TechRadar / Digital.com reports.)

Visitors that come from AI Answers and Chat are more likely to take action – than when they come from Traditional Search Results. They Turn up ready to buy.

Consumers arriving from AI-assisted search (e.g., Copilot, Bing Chat) show 70–85 % higher purchase intent than traditional SERP visitors. Source Microsoft Advertising / Forrester Consulting (2024)

64 % of businesses plan a Website Redesign every two years

Most businesses iterate their design multiple times before it feels right. 64 % of businesses plan a redesign within two years because growth brings change – Source:
GoodFirms 2023

Customers who come from AI Chat Are Usually 70% more likely to act or buy.

68 % of customers who use AI-powered recommendations act on them, compared with ~40 % for standard search. Source: Salesforce State of the Connected Customer (2024)

Over 100 web designers list Ballarat as their base

Only a handful specialise in Search Engine Optimisation and conversion-led strategy, As of October 2025 only 4 mention AI Search. Brighter Websites is One

Reviews and Testimonials increase in bound inquiries by 34%

Just one aspect of Social proof – Reviews can turn a “maybe ” into a yes! Websites using testimonials see +34 % more leads. Source: BigCommerce Consumer Trust Study (2024)

Return on your marketing investment compounds quickly when you combine SEO and Conversion Optimisation (CRO)

Businesses that combine SEO + CRO grow leads 30–50 % within 6 months. Source: Aggregated Industry Case Studies (Portent, Databox, HubSpot 2024)

Average Website Design and Content Lifespan = 2 years

The average website lifespan is just 2 years before a refresh or rebuild.” (Source: Orbit Media / GoodFirms 2023.)

Specifying a “Single Action to Take” on pages increases the chance of buying or completing a form by 83%.

People like clarity, Too Much choice = analysis paralysis. This is part of conversion design in practice. Adding clear CTAs can lift conversions by +83 % Source: HubSpot Benchmark Report (2024)

New users stay on a website page longer and decide to buy more often when they come from AI Chat

Users clicking through to brand sites from AI results pages had lower bounce rates and higher conversion actions (~1.8×). Source: Perplexity.ai Internal User Study (2025)

For Ballarat business owners who refuse to be left behind by technology. The way customers search is changing, AI Overviews are replacing traditional search results. We show you exactly how to future-proof your website so you stay visible and become the trusted source that AI quotes. This content covers our AI-Ready advantage and cutting-edge search strategies, proving that you can get faster-than-expected ROI by staying one step ahead of your competition.

Master Your Google My Business Profile for Total Local Dominance – Part 1

Looking to get a leg up on your local competition? An optimized Google business profile can be the key to unlocking a flood of new customers. With billions of people using Google every day, optimizing your Google My Business listing is an essential part of any successful local search strategy. But before you start optimizing, […]

What are the main things that help with SEO for my website

As a business owner, you understand the importance of having a strong online presence to attract customers and drive growth. Search engine optimization (SEO) is a crucial component of your digital marketing strategy that can significantly impact your website’s visibility and success. In this article, we will explore the main things that help with SEO […]

KYIV, UKRAINE - AUGUST 16, 2019: smiling businesswoman pointing with fingers at laptop with google

2023 search trends: Combining SEO Search Local Google Business Profile Optimisation & Content.

Search & Local Google Business Profile Trends As the digital landscape continues to evolve, so do search trends. As we approach 2023, it’s important for businesses to stay ahead of the curve and adapt their online presence accordingly. One trend that is likely to continue is the rise of zero-click searches. These occur when a […]

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13 essential google business profile optimisations to beat competitors in local search

Google Business Profile, also known as Google My Business (GMB), is a powerful tool for businesses to increase their online visibility. According to the latest statistics, 86% of consumers use the internet to find local businesses. This means that if your business is not present on Google, you are losing out on potential customers. GMB […]

Connected from the comfort of her local cafe

Ten ideas to get started with local search engine optimisation in 2023

Local SEO is a must for businesses that operate on a regional, rather than a national, level. Unlike national SEO, which focuses on ranking for searches across the nation, local SEO concentrates on appearing on SERPs in a specific area. This strategy involves marketing your brand, products, and services to local leads and customers. Optimizing […]

How SEO finds more customers for your business

There are many ways in which SEO can help your business. Brands out there are not fools. They spend continuous money after SEO for some reason. To explain the importance of SEO for businesses, we have listed the important things in the pointers below. 1. Enhances user’s experience It is very crucial for you to […]

Different SEO methods & what should be in your SEO strategy

Understanding Different SEO Approaches Since Google and other search engines don’t work the same way, marketers are continuously experimenting with their SEO strategies to get the best results. That being said, now let’s check out the different SEO approaches that are used by SEO experts and marketers. Integrated SEO An integrated SEO strategy makes use […]

three parts of SEO namely Technical, Content and Links

Quick SEO Audits: How to check that your site is Indexing in Google

Updated 05/06/2025 If your website isn’t showing up on Google, it’s often due to indexing or crawling issues. In this guide, we’ll walk through real troubleshooting steps, including a case study, to help get your website back into search results. Understanding Indexing & Crawling Before we dive into fixes, it’s key to understand the basics: […]