Social Amplification Technical Documentation

Make.com Webhook Payload

When “Create Social Post” is clicked, WordPress POSTs this JSON to your Make.com webhook URL

{
  "post_id":                 123,
  "post_url":                "https://example.com/blog/post-title/",
  "post_title":              "Post Title",
  "post_type":               "post",
  "post_excerpt":            "Brief excerpt...",
  "post_date":               "2025-12-02T10:30:00+00:00",
  "post_modified":           "2025-12-02T11:00:00+00:00",
  "breadcrumb":              "seo-signals",
  "content_type":            "article",
  "featured_image_url":      "https://.../image.jpg",
  "featured_image_caption":  "Image caption",
  "featured_image_social_url": "https://.../image-1080x1080.jpg",
  "site_url":                "https://example.com",
  "trigger_time":            "2025-12-02 11:00:00",
  "trigger_type":            "manual"
}

API Documentation

Generate Prompt endpoint (Make.com calls this for AI post generation):

https://domain.com.au/wp-json/brighter-core/v1/social-amplification/generate-prompt

Include header: X-Brighter-Token: <your-token>
Returns: post context, framing options (Post Frames matched by content type), H2 source material, and TL;DR for AI prompt assembly.

Create Shortlink endpoint:

POST https://domain.com.au/wp-json/brighter-core/v1/social-amplification/create-shortlink

Parameters: post_id, platform (facebook/linkedin/twitter/instagram/gmb), format (link/img/reel/video)

Make.com Scenario Blueprint

The Social Amplification Make.com scenario handles AI prompt generation, post framing selection, and social content scheduling.

View / Copy Shared Scenario

Open the link to preview the scenario. Use “Save a copy” in Make.com to add it to your account. You will need to reconnect your HTTP / ChatGPT / Gemini / Google Sheets modules and set your webhook URL below.