Brighter Blog

Google’s 2025 AI and algorithm updates have redefined SEO. Discover what the May and June 2025 Broad Core Updates + September (Perspective) Update means for visibility, local rankings, and why structured, expert content now drives success.

Following the Google September Update, Guerilla Steel’s AI-First SEO strategy delivered a 120% lead increase, a powerful validation of E-E-A-T and Future-Proof growth.

Don’t let your local business be invisible to AI search. We break down the difference between Local SEO and GEO, showing how a combined strategy future proofs your lead generation in Ballarat.

In 2025, starting with keyword research in a mature niche like SEO or web design is like trying to buy vacant land in a city, it simply doesn’t exist anymore. The latest Google core update proves it: impressions are down, clicks are unpredictable, and AI-driven results are replacing traditional rankings. That’s why I’ve developed Authority-Led Topic Clusters, a new content structure designed for the AI search era, where authority, not keywords, decides visibility.

A website should do more than look good …it should convert. Conversion-focused web design prioritises results over flashy graphics, turning visitors into leads with clear calls to action, streamlined user journeys, and trust signals. By combining design best practices with analytics and CRO strategies, small businesses can improve website performance, boost ROI on digital marketing, and build high-converting websites that actually grow their business.

I was completely thrown when Facebook suspended my account with a vague ‘security’ warning. After the panic wore off, I realised I needed a strategy. Over 12 hours with ChatGPT, I crafted an email that gave Facebook support just enough to see the whole picture, no fluff, no overload. By identifying likely triggers, preparing clean evidence, and keeping it simple, I gave myself the best shot at being heard. The experience taught me two big lessons: write appeals with clarity, and always add trusted admins to your business page before you need them.

Ballarat’s search landscape is shifting fast. Google’s AI Overviews and tools like ChatGPT are changing how locals discover and compare businesses. Whether you’re a tradie, consultant, or regional brand, understanding the difference between GEO and SEO could be the key to staying visible, and staying ahead.

Planning to move your website to WordPress? Discover why WordPress is still the go-to platform in 2025, what tools you’ll need, and how to make your migration seamless, even if you’re not tech-savvy.

Digital marketing has changed. In 2025, your buyers are making decisions before they even reach your website on TikTok, in ChatGPT answers, and across social threads. Learn how to position your brand to be chosen where it matters most.

Wondering if you should block AI crawlers like GPTBot or Google-Extended? This guide explains the pros, cons, and how to use a hybrid strategy that protects your content while boosting visibility.

A personal story of my grandfather’s journey from toolmaker to entrepreneur, the ingenuity that shaped his life, and the lessons in persistence, problem-solving, and opportunity that continue to guide how I live and work today.

Not sure if AI tools are driving traffic to your site? Learn how to track referrals from ChatGPT, Perplexity, and Gemini using a custom GA4 setup.