Brighter Blog

DID YOU KNOW?

Reviews and Testimonials increase in bound inquiries by 34%

Just one aspect of Social proof – Reviews can turn a “maybe ” into a yes! Websites using testimonials see +34 % more leads. Source: BigCommerce Consumer Trust Study (2024)

64 % of businesses plan a Website Redesign every two years

Most businesses iterate their design multiple times before it feels right. 64 % of businesses plan a redesign within two years because growth brings change – Source:
GoodFirms 2023

Return on your marketing investment compounds quickly when you combine SEO and Conversion Optimisation (CRO)

Businesses that combine SEO + CRO grow leads 30–50 % within 6 months. Source: Aggregated Industry Case Studies (Portent, Databox, HubSpot 2024)

Specifying a “Single Action to Take” on pages increases the chance of buying or completing a form by 83%.

People like clarity, Too Much choice = analysis paralysis. This is part of conversion design in practice. Adding clear CTAs can lift conversions by +83 % Source: HubSpot Benchmark Report (2024)

Australian SMBs spend $2,500 to $4,500 on their first professional website

On average, Australian SMBs spend $2,500–$4,500 on their first professional website.” (Source: TechRadar / Digital.com reports.)

Visitors that come from AI Answers and Chat are more likely to take action – than when they come from Traditional Search Results. They Turn up ready to buy.

Consumers arriving from AI-assisted search (e.g., Copilot, Bing Chat) show 70–85 % higher purchase intent than traditional SERP visitors. Source Microsoft Advertising / Forrester Consulting (2024)

Average Website Design and Content Lifespan = 2 years

The average website lifespan is just 2 years before a refresh or rebuild.” (Source: Orbit Media / GoodFirms 2023.)

Customers who come from AI Chat Are Usually 70% more likely to act or buy.

68 % of customers who use AI-powered recommendations act on them, compared with ~40 % for standard search. Source: Salesforce State of the Connected Customer (2024)

New users stay on a website page longer and decide to buy more often when they come from AI Chat

Users clicking through to brand sites from AI results pages had lower bounce rates and higher conversion actions (~1.8×). Source: Perplexity.ai Internal User Study (2025)

Over 100 web designers list Ballarat as their base

Only a handful specialise in Search Engine Optimisation and conversion-led strategy, As of October 2025 only 4 mention AI Search. Brighter Websites is One

More clicks go to organic than ads

70 % of local business clicks go to organic results, not ads. That means that Google Business Profiles, Map Packs and Traditional Search matter more than ever for service businesses. Source: Moz Local Search Report (2023)

"Where strategy meets measurable outcomes". Want Marketing Simplicity? We cut through the jargon so you can find practical, performance based insights that drive Faster-than-expected ROI.

Explore our expert analysis on AI & Generative Visibility (GEO) , Search Experience Visibility Optimisation (SEVO), CRO web design, and growth tactics. With a focus on regional and small business, our articles are authored by Vanessa your "builder + strategist + trainer", ensuring you get proven expertise that turns the latest search changes (like Google’s AI Overviews) into real business impact.
If you're ready to future-proof your online presence, start here and learn how to build an AI-Ready Growth Engine that consistently delivers.

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Em Dash Destroyer

🚫 Too Many — Em Dashes — “Remove Em” from Your Writing Tired of content that looks like it was written by ChatGPT — full of long — em — dashes? 😬You’re not alone — overuse — of em dashes — makes writing feel robotic 🤖, clunky 😵, and unnatural. — — —If you’ve ever […]

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Free QR Code Generator

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AI supercharged web design and SEO services for businesses, combining innovative technology with expert strategies to improve online presence and drive growth in Australia.

How Brighter Websites is Using AI to Transform SEO and Web Design in 2025

Brighter Websites is leading the way in AI-powered SEO and website design for Ballarat and regional Australia. Learn how AI can boost your visibility, speed up your site, and help your business grow smarter in 2025.

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AI Terms Every Small Business Should Know

From SEO and website design to content creation and chatbots, AI is already reshaping how small businesses grow online.
In this guide, we break down 38 essential AI terms into plain English, grouped by how they impact your digital marketing.

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Installing WP Ghost after Building a Breakdance Site

After 12+ hours of debugging 403 errors in Breakdance Builder, I discovered the culprit: a single .php in the wrong place. This post unpacks the issue with WP Ghost’s default AJAX path setting and how one small detail broke everything and how to fix it.

Website optimisation checklist for performance improvement

Quick Wins for Your Website: Mobile, Speed, and CTAs

Want to improve your website fast? This quick guide brings together the essentials: mobile responsiveness, faster load speeds, and clear CTAs. Learn practical ways to boost user experience and conversions plus grab your free checklist to review your own site.

How Clear CTAs Boost Conversions: Simple Tips to Guide Your Website Visitor

Learn how to create clear, effective CTAs that guide users, improve conversions, and enhance your website’s performance. This practical guide covers CTA design, placement, examples, and testing tips for real results.

Guide to make websites mobile friendly design

How to Make Your Website Mobile Friendly

Struggling with mobile layout or load times? This practical guide covers best practices to make your website mobile-friendly, fast, no jargon, just real steps for small business success.

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Improve Website Speed: Tips to Help Performance

Website speed is crucial for both user experience and SEO rankings. To optimise performance, it’s essential to minimise CSS and JavaScript, optimise images using modern formats like WebP, and implement lazy loading.

Free digital marketing and website design workshop for business owners, led by Vanessa at Craig’s Hotel Lydiard St Ballarat, focusing on SEO, content, social media, and tech tools.

Fix My Website Ballarat: Coffee Chats & Support

Join us at Craig’s Royal Hotel every Wednesday for a free, casual co-working session hosted by Vanessa from Brighter Websites. Work on your website, get help with digital tasks, ask questions, and connect with other small business owners – all over coffee. Free to attend, but please register. One-on-one bookings also available.

Recovered code visualisation for forensic website analysis with digital data interpretation.

How I Recovered Deleted WP Advanced Scripts Code Like a Forensic Surgeon

When a routine cleanup with WP-Sweep accidentally wiped out every script in my Advanced Scripts plugin, I didn’t panic – I got forensic. Instead of restoring an outdated backup, I reverse-engineered the entire setup using SQL and PHP, rebuilt the lost term metadata, and imported the code back from file. This post breaks down the steps, tools, and takeaways from one of my most technical recoveries to date.

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SEO Showdown: Why Content Wins and Backlinks Matter

Getting found online isn’t just about using the right keywords , it’s also about who’s linking to your website. These are called backlinks, and they help Google decide whether your site is trustworthy and worth ranking.For small Aussie businesses, we recommend starting with simple, local link – building activities like: We also help clients promote their […]