Will AI-written content hurt my rankings?

Officially, no. Google has made it clear it doesn’t care who wrote the content, only whether it’s useful, original, and meets quality standards.

But here’s what’s happening on the ground… Sites using “AI content at scale“, without review, clear intent or human oversight are getting hit. Both in my own research, case studies and across the industry, there is a consistent pattern humanised content performs better, especially after major updates.

I use AI to speed things up, not to take over. Every piece goes through a serries of chained, strategic prompts, fine-tuning, and human review before it hits your site. That’s how I make your content ranks and convert – while making sure its algorithm chaos proof!