A rugged, mobile-optimised website for Guerrilla Steel, showcasing Australian-made horse stables and custom fabrication services with quoting and Refined but bold visual appeal.
We delivered a robust, conversion-focused website for Guerrilla Steel – an Australian manufacturer of premium steel horse stables. The site reflects the brand’s tough, no-nonsense identity while offering a seamless user experience across devices. Built with scalability in mind, it supports product discovery, lead generation, and future growth.
The website features a bold visual identity aligned with Guerrilla Steel’s branding, supported by strong visuals and consistent design language. The site includes dedicated product pages, quote forms with automated price calculations, and detailed galleries, optimised for mobile and desktop viewing.
The site structure covers all core offerings:
- Stables & Shelters – Individual product pages for best-selling stable models, including feature breakdowns and visual galleries
- Blog + Custom “Our Work” Archive– A project showcase with mapped locations and content tailored to buyer intent, reinforcing trust and regional reach
- Quote/Order Form – A dynamic, user-friendly form that auto-calculates pricing, supports file uploads, and includes a custom Google Map for job-specific location data
Built to Scale
This project includes room for advanced features such as inventory management, eCommerce functionality, and a modular stable builder. Each product is positioned for search engine optimisation (SEO) through tailored content and metadata, targeting long-tail queries like “custom steel stables” and “Australian-made fire pits.”
With automated quote forms, subscribe options, and blog integration, the site is engineered to generate leads and educate visitors. Additional bonuses include:
- Email campaign with subscriber tools
- Graphic assets for social media
All elements are managed through a user-friendly WordPress backend, supported by a year of hosting, training, and content updates.
In August Guerilla Steel Got back in touch and wanted help with SEO and Ranking – Check out the case study for How we them them into Google’s AI Overviews, Product Features and Ranking 1st page for high volume/competition keywords in 28 days – Without an Online Store
