Brand identity
Minimal
Name and basic colours, no logo system
From a starter tradie site to a brand that looked established
South Brisbane Lawn had outgrown its 2023 starter identity. A $950 brand system and a $1,400 conversion-focused redesign turned it into LeafCycle, with a new logo, colour system and a site that scored 100 for performance.
Branding
Web Design
Lawn & garden maintenance
$950
Logo and full brand system
100
Lighthouse performance and SEO scores
< 1.2s
Page load time
Summary
South Brisbane Lawn, a lawn and garden business in Yeronga QLD, rebranded as LeafCycle in September 2025. Brighter Websites designed a new logo and colour system for $950, then redesigned the website around it for $1,400, achieving 100 Lighthouse performance and SEO scores and sub-1.2-second load times.
01 · Where We Started
Initial State
The 2023 starter site
Design
Simple
Functional layout, little visual hierarchy
Mobile quoting
Basic
No image upload, CTAs easy to miss
Visibility
Established
Ranked locally and generated enquiries
The business had grown up. The brand hadn't.
South Brisbane Lawn launched in 2023 with a simple site I built to get it found and get the phone ringing. It worked. Two years later, the business was established, but it still looked like a starter tradie site: minimal branding, a plain layout and a quote process that didn’t do much on mobile.
The owner wanted to move from “local mowing guy” to a lawn and garden brand customers would trust with bigger jobs, without losing the friendly local feel that won the first clients.
02 · The Mission
Rebrand first, then redesign the site around the new identity
The new name and brand came first, so every design decision on the site had something to anchor to. Then the website was reworked for clarity and conversion, keeping the rankings it had already earned.
The Main Service
Launch Conversion Website SEO
Starting out, or tired of a website that doesn’t do anything? The Launch package gets you online properly — conversion-ready, SEO-structured, and built to start generating enquiries.
How We Approached the mission
A new name and logo
LeafCycle's radial leaf-and-grass mark is drawn from the shape of a mower blade, a quiet nod to the craft behind the work.
A fresher colour system
Deep greens evolved into Pure Hotshot, Paradise Green and Amazon Parrot – more energetic, still professional – with reversed and alternate logo versions for any background.
Redesigned hero and layout
Strong typography, natural textures, more whitespace and a clear visual hierarchy, with subtle micro-animations for polish.
Mobile-first quoting
Touch-friendly CTAs and quote forms with image upload, so customers can show the job instead of describing it.
Copy in the new voice
Key sections rewritten to sound friendly, straightforward and confident – no corporate fluff.
Fast and technically clean
Core Web Vitals, schema, meta and GA4 updated alongside the redesign, without adding maintenance overhead.
Value SNAPSHOT
Before and after: the LeafCycle hero on desktop and mobile
03· Results & Outcome
A brand built to scale, on a site that loaded in under 1.2 seconds
LeafCycle launched with a cohesive identity – logo, reversed and alternate versions, and a defined palette – built to carry into future services and marketing without another rebuild. The redesigned site scored 100 for Lighthouse performance and SEO, 96 for accessibility and 96 for best practices, and loaded in under 1.2 seconds.
Visibility kept moving even though search wasn’t the focus. Between August and December 2025, monthly search clicks rose from 19 to 39 and average position improved from 59.8 to 33.4.
The whole rebrand and redesign cost $2,350, on top of the original $2,900 build in 2023.
5 STAR GOOGLE RATING
BALLARAT BASED
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