Conversion Design

70 % of local business clicks go to organic results, not ads. That means that Google Business Profiles, Map Packs and Traditional Search matter more than ever for service businesses. Source: Moz Local Search Report (2023)

Consumers arriving from AI-assisted search (e.g., Copilot, Bing Chat) show 70–85 % higher purchase intent than traditional SERP visitors. Source Microsoft Advertising / Forrester Consulting (2024)

Users clicking through to brand sites from AI results pages had lower bounce rates and higher conversion actions (~1.8×). Source: Perplexity.ai Internal User Study (2025)

On average, Australian SMBs spend $2,500–$4,500 on their first professional website.” (Source: TechRadar / Digital.com reports.)

The average website lifespan is just 2 years before a refresh or rebuild.” (Source: Orbit Media / GoodFirms 2023.)

Just one aspect of Social proof – Reviews can turn a “maybe ” into a yes! Websites using testimonials see +34 % more leads. Source: BigCommerce Consumer Trust Study (2024)

Businesses that combine SEO + CRO grow leads 30–50 % within 6 months. Source: Aggregated Industry Case Studies (Portent, Databox, HubSpot 2024)

68 % of customers who use AI-powered recommendations act on them, compared with ~40 % for standard search. Source: Salesforce State of the Connected Customer (2024)

Only a handful specialise in Search Engine Optimisation and conversion-led strategy, As of October 2025 only 4 mention AI Search. Brighter Websites is One

Most businesses iterate their design multiple times before it feels right. 64 % of businesses plan a redesign within two years because growth brings change – Source:GoodFirms 2023

People like clarity, Too Much choice = analysis paralysis. This is part of conversion design in practice. Adding clear CTAs can lift conversions by +83 % Source: HubSpot Benchmark Report (2024)