Brighter Websites – How we tackle SEO Strategy

We focus on ranking websites for local service-based businesses and also have experience with eCommerce SEO.

No False Promises, But a Strong SEO Strategy

• We don’t guarantee instant #1 rankings – we want to be being realistic and manage expectations.
• We focus on proven SEO techniques, Regular audits from multiple sources and a consistent check list of actions to improve rankings steadily.
• SEO takes time, and rankings depend on many things like your competition, buyers search intent, and algorithm updates.
  • Jeremy Knauff, a contributor at Search Engine Journal, has been quoted on this topic on many blogs and he suggested organic ranking where there is little competition could be seen in just a few weeks, with moderate competitive topics taking months potentially, and highly competitive word a year or more.
  • In a SEMRush blog post about “how long SEO takes” they noted it could be “4-12 months for SEO to work” referencing a Google Video on You Tube.  
  • Based on an Ahrefs’ Linked in Survey Post, noticeable results from SEO effort were typically seen between 3 and 6 months.

Combining Multiple Strategies for Faster Results

We often recommend using Content Marketing & Cross-Post Promotion on social media to gain SEO Momentum. A well-rounded approach brings in more visitors, boosts engagement, and helps Google see your site as authoritative and relevant. This means for example:

✔ Content Marketing – Writing SEO-optimised blog posts, service pages, and local landing pages to attract more organic traffic.
✔ Cross-Posting on Social Media – Sharing a teaser, a tip or a sub-topic from your website’s blog content on platforms like Facebook, LinkedIn, and Instagram to increase engagement and brand awareness.
✔ Building Topical Authority – Creating valuable content that positions your website as a trusted industry leader, helping it rank better.

Tailored Approach Based on Key Factors

Our strategy is customised to your specific business, We don’t apply a generic SEO template—we optimise based on what works for your specific business and market here are some of the things we consider

• Your Needs – Whether you want more local inquiries, online sales, or brand awareness.
• Your Location – Optimising for Google Business Profile, local directories, and location-based keywords.
• Your Competition – Analysing what competitors are doing and how to outrank them, this is not just direct competition from businesses you know, but businesses who are currently showing up in search for the terms you want to be visible for.
• Your Customers – Targeting the right audience based on search intent & buying behaviour and the types of customers you prefer to serve – If you are a roofer and much prefer restorations we can target this service even if you also do repairs and new installations.
• Industry Demand – Focusing on high-value keywords that bring in qualified traffic.

Need Advanced SEO? Brighter Websites can help with a custom SEO plan or content optimisation strategies. Contact us for details.