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Launch Conversion Website SEO

Go Live Fast.
Build Your Online Foundation.

You need a website that earns trust the moment people find you.

Let's get you indexed, visible, and positioned to grow, starting now

Let's Get Started

★★★★★ 5 STar Reviews

Ballarat Business

Launch Guarantee

Launch is the foundation. that moves you towards Growth & Scale.

You're starting out or stuck

New Business or Website, Rebuilding or outdated sites

you want

Speed. Clarity. Simplicity

Needs to be online NOW (or ASAP)
Can manage reviews, social, and word-of-mouth
Want transparency & gauanteed results on a budget
Has a follow-up process that works - calls, quotes, bookings
Want greater search visibility later - but not right now

Therapy and service dog training website design

Every Launch project starts with a diagnostic audit

I'll show you exactly what's needed or broken, what will move you fastest, and whether Launch is the right fit

What we check and "Audit"

Your current online presence (if it exists)
Search visibility (what's indexed, and showing up - what isn't)
Competitor landscape (where you stand locally)
Technical foundation (site speed, mobile, security)
Trust signals (reviews, credibility, proof)

From that audit, I'll show you

What's holding Your Business & Online Visibility back - right now
What we can fix in a Launch project
A Simple Roadmap for your situation
What you can and should DIY & What I can help with
What requires the Growth tier

If Launch isn't right, Ill tell you why, and what might work better instead.
If it is, we move forward together - with a clear plan for getting you to the growth stage.

WHAT'S INCLUDED

Standard Launch Package

This is the setup that gets you online fast, solid, search-ready, and built to grow.

Up to 6 custom-built pages designed around what your business actually needs.
(Typically: Home, 2-3 Services, and 2-3 Customer Success Story pages. *quote/contact and policy pages are not counted towards your page count)

Every page built from scratch to fit your brand

Always custom designed, Written for your customers first, and structured for Google and AI systems to understand what you do. Usually around 3,000 words of AI-assisted, human-edited copy. I make sure it sounds like you and aligned for your customer - this is "general ai generated copy".

The Three Website First Blueprint Pillars that makes launch a strong option for new or ready to launch businesses

Your AI Ready SEO Foundation

Every site is set up with the right structure from day one, no missing basics.

Think of it as the “invisible plumbing” that makes your website visible.

View the tech behind SEO in Launch

Google & Bing sitemaps submitted
Meta titles and descriptions written for every page
LocalBusiness & Service schema (the code that helps AI find and cite you)
Mobile-friendly, responsive design
Optimized images for faster load times

A Strong Conversion Setup

Because pretty websites don’t pay bills.

This is what turns visitors into enquiries.

See the Conversion Setup for Launch

Smart call-to-action placement (no “click here” fluff)
Contact forms that actually work on mobile
Reviews, testimonials, and proof elements built in
Basic analytics and GA4 tracking — you own the data

Performance Infrastructure

We handle the technical side so you can focus on your business.

Everything you need to launch, nothing you don’t.

View the Launch Ready Tech Setup

Custom WordPress site (Breakdance builder — no cookie-cutter themes)
Domain registration and hosting (first year included)
Email setup (so your domain looks professional)
Performance-tuned setup for fast load times

Your Post-Launch Support

You get 30 days of support once you go live, for tweaks, questions, or quick updates. Optional Call in 60/90 day reviews - if you want them - plus I generally check in on your site from time to time and reach out if I notice something going astray.
I don’t disappear after launch.

How it Works

From Invisible to Online in 3 Weeks

I don’t drag things out. The goal is to get you online fast, solid, credible, and ready to grow.

Timeline: 2-3 weeks from kick off to live.

Clarity First, Know What You’re Building and Why

I learn about your business - you get a custom proposal

See what's possible, and be confident the approach is right for your business.

Strategic Roadmap • Quick Wins • Success Metrics

We start with a quick call, a genuine chat about your business. (Yes, technically a "Discovery Call," but without the pushy sales pitch energy. Just a down-to-earth conversation to figure out what'll make the biggest difference fastest.)
While we're talking, I'll run a few fast audits on your current site(speed, SEO, competitor gaps) to see where the obvious opportunities are.
Then you decide: stay with Launch, or step up to Growth if you’re ready for strategy.

Your Message, Nailed, Build the Story That Converts

I learn your business inside out, clarify your message, and build your positioning.
Map out your site and content so every page has a job to do.
You review it, give me the green light , and we move on to build.

See what's possible, and be confident the approach is right for your business.

Web Site and per page plan • Content Direction

First, the basics: your business details, services, what makes you different.
I'll pull together your "proof library" - built from reviews, case studies hiding in social posts, pdfs or info you already have - anything that shows you're the real deal.
Then we have a kick off meeting and we cover things like who your customers are, and what problems you solve for them in more detail.
I take it from here. I'll run the analysis, work out how to position you against competitors, and figure out the clearest way to explain why your service is the right choice.

Your Site, Built Fast — Live Link, Real Progress

You keep running your business, I design, write, and develop.
You’ll get a live link to watch it happen, no guessing, no “we’ll show you next month.”
We launch the 80/20 version fast: complete enough to convert, structured enough for Google to start indexing.

A custom-built, search-ready website that finally looks credible and starts working for you.

Real time progress • No Extra Homework • Easy REview & Feedback

Most agencies wait until every single page is polished & perfect before they hit publish. I don’t. Why? a website is never "finished", it evolves with your business. Your offers will shift. Your customers will teach you things. Waiting for "perfect" means waiting for something that'll need to grow and change anyway.
Every day a new website sits offline costs you visibility. Google can't index what it doesn't know is there, and once it does, it still takes time to rank, index and cite. So we launch fast. Usually that means a simple home page, contact page, and one key service page go live first. It's your 80/20 version, not the final site, but enough to start building search visibility while we finish the rest.
This also lets you get real feedback early. The website isn't for you, it's for your customers. Better to learn what's not working from actual visitors than guess in a vacuum.
- I know you've got a business to run - If I need something from you, I'll ask clearly. No guilt trips - "If you're struggling to respond, I'll get you across the line as best I can till I can get your input"

Go Live with Confidence, Monitored, Supported, and Ready to Grow

Your fully reviewed and approved site goes live, your post live support starts and y our care plan continues.

Google starts picking it up. You launch strong and properly.

Fast, not rushed • Built Right First Time • Ready to Grow

At this point you have

Strategic site and page structure (not just "pretty layouts")
Conversion-focused design and copy (layout and written for enquiries, not just to fill space)
Technical SEO baked in from the start (schema, speed, mobile-first)
Real images where possible - AI refined, or AI generated as a last resort
Structure content that Google-friendly, ready for ChatGPT, Perplexity, and whatever comes next.

Then we review together.

You'll get an easy "click and add text" tool to flag changes live on your pages, or we can jump on a quick call. Most "live updates" take 5–10 minutes per page. No back-and-forth email chains. No mystery delays. Just a live, improving site that starts working before official launch day.

Monitored, Supported, and Ready to Grow

I stay on it for 30 days, tracking, tweaking, fixing anything that needs it.
You get quick responses, available via phone - not a ticket system.

I make sure your site stays solid so when the time comes your solid for the growth phase.

Care PLan • Post Launch Support • Website Owners Manual

I track performance, refine SEO, and make small, data-informed improvements that compound over time.
Post Support period includes 30days of support
Every Client is welcome to Call in for a Free 60/90-day improvement review. User your Yearly Included Support hours for improvements, strategy and more - what ever you need!
Because a great website isn’t a one-time project, it’s an evolving asset that keeps delivering.

Here’s a little secret, during set up and first build, I usually add in a few extras behind the scenes - like custom even tracking for analytics. Not because you need them right away, or even in first three months, but so that when you’re ready for the next stage, We will have the right data to explore and I can give you real, evidence-backed advice.

These systems, the tracking, automations, and analytics, are what make the next step faster, smarter, and more affordable.

Other agencies might charge more or take weeks to bolt them on. I’ve built mine to run quietly in the background from day one, so when you’re ready to grow, we’re not guessing, we’re building on proof.

Success Stories & REviews

Built Fast. Built Right. Still Winning.

Strong foundations. Real visibility. Launch sites that keep performing years later.

Steady organic growth for a solo operator: 70+ search clicks and 100+ monthly users. Built once and staying strong.

Abandon Stress Mobile Massage, Daylesford

Case Study: Dominating Local Search and Converting with Confidence since 2019

Vanessa is a caring, brilliant, affordable website designer & web hosting facilitator. ...She has been helping my small business stay tech relevant for 8 years.

Rosi L

Mobile-friendly website design for Brighter Websites, showcasing responsive development for small businesses and spa wellness services.

Launch

We needed to be online to stop losing calls to competitors who had websites.

Daylesford Gardener lawn mowing and garden services website

The Daylesford Gardener hasn’t budged from the top spot in local search for years. We didn’t chase trends, we built the infrastructure right the first time.

Daylesford Gardner

Case Study: Since 2020 - Strong Foundations Keep Winning

Launch

Your Launch Package

Strong Foundations for Fast Local Visibility

You’re paying for solid infrastructure that gets you online fast and ready to grow. Simple all included, no lock-ins, no surprises. Launch gives you a professional, AI-ready website built to convert, without locking you into long-term contracts or endless upsells.

You own it. You control it. And it’s built right from day one.

Base Package More Information

What can change the price?

More Pages or Content depth
Custom photography or complexity of AI-enhanced visuals
Extra integrations (bookings, contact forms, or other tools)
Social, CRM or Email Account Setup
Optimisation of Google Business & Social Accounts

Payment Options

50% deposit to start, 50% before launch
Pay in full upfront and save 5%
Quoted for a full year - nothing more to pay after launch
No ongoing contract, no hidden fees
Renewal of hosting, domain, email and support after 12 months generally from 350
You own your website, domain, connected tools and all data from day one.

Launch Website + Local Visibility

$3,500 – $4,500

6 Content Pages (with functional blog)
Content for all pages (~3,000 words)
SEO Foundations
Conversion Design
Custom AI-enhanced visuals

Premium Hosting, Domain, Email included for 1 year
Local Authority - Directory Submissions
Connect to Analytics, Search Console and Search Tracking Tools
Support for Social and GMB Account Setup
4 hours support included

BASE PACKAGE

Packages and pricing tiers give you a realistic ballpark, but every proposal is custom. I'll show you exactly what makes sense for your situation - the quick wins, what you don't need, the priorities, and how we'll know it's working.

After Launch, Choose Your Next Move

Once your site’s live, you’ve got options, all built on the same foundation.

Ready to grow conversions and visibility? Step into the Growth Tier and start building authority with content and SEO strategy.
Want to maintain what you’ve got? Stay covered with an annual support plan, performance, security, and updates handled.
Prefer to run it yourself? You’re set up for that too. I build every Launch site so you can manage updates easily if you’d rather stay hands-on.

"Launch Guarantee"

You're never paying for "promises".
You're paying for results & the proof to back it up.

Your site is fully indexed and crawled by Google & Bing
Page 1 results for Brand + Location + Service searches within 3 months
Real-time tracking and custom dashboard (the data YOU care about)
Measurable outcomes visible in Search Console, Google Analaytics
If I don't achieve these outcomes, I'll work with you until I do no extra charge, no excuses.

• 20+ years experience • 5-star Google reviews • WordPress & WooCommerce • Enterpise Performance Hosting • Premium SEO Tools • GA4 & GSC set up

Got Questions you want to ask first?

Common Questions About Starting Your Launch

Absolutely. That is my goal for you. I build every site on a scalable foundation.- and I want to get you to the next stage as quickly as you and your business wants to get there.

You can add more pages, a blog, or booking tools after launch or down the line. Nothing’s “locked” you’ll own everything and can grow as your business does.

Most Launch clients naturally progress to the Grow Visibility tier within 3-6 months once they see initial results. Because I use the same core technical standards across all tiers, moving up to include more pages, advanced SEO, topical authority clusters, or CRM integrations is a seamless transition.

This isn’t generic “AI-generated” text. I use custom-built knowledge documents to train an AI Assistant on your specific business, services, and brand voice. This ensures the copy is optimised for both search engines (SEO) and converting visitors (CRO) from day one. I also manually review every word for quality, fit-for-purpose, and accuracy before it ever lands on your website.

The “Strategic Content Operating System” Advantage: You don’t just get the final text; you get direct access to your Custom AI Assistant connected to your website via our custom SCOS API (+ MCP for Growth and Scale Partners). Think of these tools as a private, “in-house” version of ChatGPT and Claude that already knows everything about your business. You can use it long after the site is live to:

Draft new blog articles or news updates.
Refresh service page copy.
Generate ideas and captions for social media.
Ensure every bit of future marketing stays “on brand.”

Content is usually the most time-consuming and difficult piece of the puzzle, so I include it in every tier (starting with 3,000 words in the Launch Fast package).

This tier is specifically designed for new businesses or those needing to replace an outdated site quickly. If you have a budget under $4,000 and need a professional, high-performance presence live within 2–3 weeks, this is your best fit.

It provides the “technical foundations” you need to get found without the complexity of a larger strategic build.

Most standard websites take 2–4 weeks to complete in full, depending on content and complexity. However your home page and key services can be live with days. Ask about our “faster than expected” iterative builds if you need something up fast! or our One Day Web option provides a rapid launch too.

Ready to Go Live?

In 2–3 weeks, you could be online, visible, and built to start winning new business.

Let's make it happen.

Book a meeting to find out more

Questions First? Let's talk