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Scale for Conversion + Visibility

AI-Ready SEO & Conversion Systems for Market Leaders

Scale your visibility, amplify your authority, and turn growth into sustained market leadership.

Start building your Digital Ecosystem with the website at the heart.

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Ballarat Business

SCALE Guarantee

Scale is the unlock Turns Momentum Into Market Leadership

You’re Ranking. You’re Visible. But You’re Ready to Dominate.

Your website and marketing works, but it’s reactive.
You’re ready for a proactive system that drives business growth

sustained growth. Market Dominance. Conversions without relying on paid ads.

You’ve mastered local visibility and proven profitability, but growth has plateaued, and you’re ready to break into broader markets.
Your ready for systems that use AI, analytics, and automation to keep scaling visibility and conversions proactively.
You’re ready to turn your website into a performance engine, one that attracts, qualifies, and converts higher-value clients automatically.
You’ve built trust and authority locally and now want to compete nationally, appearing across both traditional and AI-powered search results.
You want a sustainable, data-driven growth model, less reliance on ads, more on owned visibility, structured content, and compounding authority signals.

Stunning luxury home mockup showcasing modern architecture, white exterior design, and elegant landscaping, ideal for luxury real estate or boutique hotel website displays.

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Need help to Choose Your Path?

Launch fast. Grow visibility. Scale Smarter.

Maybe you’re still comparing options.

If what you’ve read feels like the right fit, this is where we start turning ideas into action. Find out if this is the right fit for your business.

Take the Pathway Quiz

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Success Stories & Reviews

Built Fast. Built Right. Still Winning.

Strong foundations. Real visibility. Launch sites that keep performing years later.

We just hired 5 new guys last quarter and revenue doubled in 6months - I'm looking for a bigger place.

Morgan Peters

Guerilla Steels Website insights showing growth in clicks and impressions

Total Search Dominance

80% AI voice share & 50% revenue increase in 6 months

Guerilla Steel

See the full success story

Scale

GROWTH ENGINE Package

Scale Smarter with Adaptive Strategy & Conversion Systems

Sustained growth built on data, authority, and refinement.

Smarter systems that evolve with your data. Every decision, from content to conversion flow, is backed by analytics, refined monthly, and optimised for long-term visibility and revenue growth.

You’re investing in adaptive performance, not assumptions: continuous CRO testing, advanced SEO + AI schema, and content systems that amplify your authority while driving predictable, compounding returns.

Its Not a Website.
Its a Digital Ecosystem with a Content Operating System

Most agencies build a website, hand it over, and disappear. Or they sell you a retainer where you're paying for vague "optimization."
Scale Smarter is neither.

✅ Explicit strategy - Every page's role is documented (not hidden in our heads)

✅ Real intelligence - Content Authority Map (CAM) shows you what's working, what's broken, what's next

✅ Guaranteed outcomes - Agreed traffic and conversion targets (built into contract, not arbitrary percentages)

✅ Partnership not vendor relationship - We're invested in your success; if we don't hit targets, we keep optimizing free

✅ Built for AI-era - Your content works across Google, ChatGPT, Perplexity, Gemini—not just traditional search

✅ SCOS integration - The only WordPress system that tracks real topical authority automatically and keeps your strategy machine-readable

Scaling Partnership - Website Foundation

You’ve already proven what works, now it’s about scaling what converts.

The Scale package combines your technical foundation, strategic oversight, and AI-driven learning systems into a cohesive engine that learns, improves, and grows alongside your business.

If you are starting here we need to get your website strong and structured first.

The Website

Custom-designed content pages - no limits - Strategically built around your service structure, customer journey, and search intent - and what you need.

Offer positioned copy for human clarity and structured for machine understanding

Optimised for SEO, user experience, and conversion.

Typically: Home, 5 Services, and 5-10 Customer Success Stories and 10-15 Articles. *quote/contact and policy pages are not counted towards your page count

The Content

Usually around 500 -600 words of Offer positioned, customer focused copy for services pages. 800-2000 per article. Structured Project Pages that serve dual purpose as mini service/product pages

AI-assisted, human edited aligned to your brands voice. Strategic content is designed to build topical authority and local recognition -from search-driven articles to persuasive service pages.

Plus custom AI-enhanced visuals and uniquely generated editorial images.

The Amplification

Automated content distribution across platforms
Branded shortlinks with automated UTM tracking
Platform-specific optimization (LinkedIn, Instagram, Facebook, GMB)
Content repurposing from blog → social (1 post = 5+ social variations)
Structured Social Content system
Integration with Make.com for workflow automation

The Partnership

SEO + Authority maximization
CRO + Conversion optimization
GMB + Social optimization
Amplification sprints (social, email, or both scaling)

Monthly strategy updates (Priority call as-needed)

90 day Programs - Flexible Monthly Commitment

Adaptive optimization based on real data

Typical Scaling Partnership PRogram - $450/weekly

Typical Scaling SITE BUILD + CRO + VISIBILITY- $6800

Integrated Growth Intelligence Systems

Our Strategic Content Operating System (SCOS) transforms your website into a living, learning ecosystem.
Every page, post, and piece of content knows its role in your visibility, authority, and conversion strategy, and evolves automatically as data comes in.

What’s Included

Content Architecture Layer – A structured foundation defining topical clusters, authority anchors, and service pathways.
Execution Layer – Optimised modules for content publishing, schema, SEO, and analytics.
Intelligence Layer – AI-driven reporting that surfaces keyword gaps, content maturity, and conversion opportunities.
Authority Map (CAM) – The “brain” of your content ecosystem, keeping AI tools aligned to your real business positioning.

Tracks topical authority and visibility in real-time
Prevents Topical cannibalisation and content overlap
Maintains strategic calibration across AI tools
Integrates SEO, CRO, and analytics in one interface
Optimises site performance and code load dynamically

INCLUDED IN ALL GROWTH AND SCALE WEBITES

Unlike typical SEO or content tools, SCOS isn’t an add-on, it’s an operating system backed by our AI Search Ready Topical Authority Framework. It makes your strategy machine-readable, ensuring every update compounds visibility and conversion.

Base Package More Information

Custom API & MCP Integrations

Custom AI Assistant Trained on your Business, Services, Customers and Connected to your website and content via API and MCP integrations

Advanced Automations

Full Custom Development for Integrations via API or Make.com
Enquiry & Lead Scoring, Xero/Stripe CRM, Proof Library, Review Collection

Technical SEO Foundations

Connect to Analytics, Search Console and Search Tracking Tools

Conversion Design & Analytics

Offer Positioned Content
Conversion Pathways
Custom Decision Support Tools
Google Analytics with Custom Tracking

Local Launch Authority

Local Authority - Directory Submissions
Search Console and Search Tracking
Social “proof” asset library
Social and GMB Account Optimisation
Email Marketing Integration

Your Post-Launch Support

You get 30 days of unlimited support once you go live, for tweaks, changes, or quick updates.

Full Year Care Plan

Managed WordPress hosting, Premium licenses for key tools and 4 hours support to use whenever you need. Plus 90 day Search & Analytics check ins - when you need them.

Enterprise Hosting & Tech

Full year Domain, Email included plus, Premium Managed Hosting - discounted for the life of your Brighter Websites Partnership

BASE PACKAGE

What can change the price?

More Pages or Content depth
Custom photography or complexity of AI-enhanced visuals
Extra integrations (bookings, contact forms, or other tools)
Social, CRM or Email Account Setup
Optimisation of Google Business & Social Accounts

Payment Options

50% deposit to start, 50% before launch
Pay in full upfront and save 5%
Quoted for a full year - nothing more to pay after launch
No ongoing contract, no hidden fees
Renewal of hosting, domain, email and support after 12 months generally from 350
You own your website, domain, connected tools and all data from day one.

Packages and pricing tiers give you a realistic ballpark, but every proposal is custom. I'll show you exactly what makes sense for your situation - the quick wins, what you don't need, the priorities, and how we'll know it's working.

Get Started with an AI Ready Website

Got Questions you want to ask first?

FAQ's, Here’s What to Expect

More about the Scale Pathway

Absolutely. That is my goal for you. I build every site on a scalable foundation.- and I want to get you to the next stage as quickly as you and your business wants to get there.

You can add more pages, a blog, or booking tools after launch or down the line. Nothing’s “locked” you’ll own everything and can grow as your business does.

Most Launch clients naturally progress to the Grow Visibility tier within 3-6 months once they see initial results. Because I use the same core technical standards across all tiers, moving up to include more pages, advanced SEO, topical authority clusters, or CRM integrations is a seamless transition.

This isn’t generic “AI-generated” text. I use custom-built knowledge documents to train an AI Assistant on your specific business, services, and brand voice. This ensures the copy is optimised for both search engines (SEO) and converting visitors (CRO) from day one. I also manually review every word for quality, fit-for-purpose, and accuracy before it ever lands on your website.

The “Strategic Content Operating System” Advantage: You don’t just get the final text; you get direct access to your Custom AI Assistant connected to your website via our custom SCOS API (+ MCP for Growth and Scale Partners). Think of these tools as a private, “in-house” version of ChatGPT and Claude that already knows everything about your business. You can use it long after the site is live to:

Draft new blog articles or news updates.
Refresh service page copy.
Generate ideas and captions for social media.
Ensure every bit of future marketing stays “on brand.”

Content is usually the most time-consuming and difficult piece of the puzzle, so I include it in every tier (starting with 3,000 words in the Launch Fast package).

Most standard websites take 2–4 weeks to complete in full, depending on content and complexity. However your home page and key services can be live with days. Ask about our “faster than expected” iterative builds if you need something up fast! or our One Day Web option provides a rapid launch too.

Ready to dominate your category?

Unlock your next stage of scalable authority and conversion.

Call for a quick chat or send an enquiry

Unlock My Scale Strategy

Talk strategy with Vanessa