Table Of Contents
Who is this for
Agency devs / future maintainers
Overview
Summary
Business Information is the single source of truth for entity data SCOS reuses everywhere: schema markup, contact shortcodes, Open Graph, and social profile links. Fields cover organisation type, business name, category aligned with Google Business Profile, VAT/ABN, founding date, contact channels, and media assets. Complete this section before tuning schema templates or local business output.
Fill entity identity and contact fields before schema or social modules — other SCOS outputs read from here.
Entity Identity
Define your organization type, business name, category, and core description for schema markup.
| Organisation Type | Local Business Organization Person | [business_info setting="organisation_type"] |
| Business Name | [business_info setting="business_name"] | |
| Business Category | Same as Primary Category on your Google Business Profile | [business_info setting="business_category"] |
| Description | Service Description or Organization Bio | [business_info setting="service_description"] |
| Business Identification | VAT ID or ABN. Search: https://abr.business.gov.au/ABN/ | [business_info setting="abn"] |
| Founding Date | ISO 8601 format: YYYY (e.g. 2020) or YYYY-MM or YYYY-MM-DD | [business_info setting="founding_date"] |
| Founder Contact Name | Full name (first and last) of the founder or primary contact | [business_info setting="founder_contact_name"] |
Contact Information
Enter your contact and location information below.
| Primary Phone Number | [business_info setting="phone_number"] | |
| Email Address | [business_info setting="email"] | |
| DPO / Privacy Contact Name | Data Protection Officer or Privacy Contact (if different from founder) | [business_info setting="contact_name"] |
| Contact Type | — Select –Customer SupportTechnical SupportBilling SupportSalesEmergencyOnly for Organizations | [business_info setting="contact_type"] |
| Contact Option | NoneToll FreeHearing Impaired SupportedOnly for Organizations | [business_info setting="contact_option"] |
| Address | [business_info setting="address"] | |
| City | [business_info setting="city"] | |
| State | [business_info setting="state"] | |
| Postcode | [business_info setting="postcode"] | |
| Country | [business_info setting="country"] | |
| Country Code | e.g. AU | [business_info setting="country_code"] |
| Latitude | Use numerical coordinate like -37.00000. Find: https://latitude.to/ | [business_info setting="lat"] |
| Longitude | Use numerical coordinate like 145.00000 | [business_info setting="long"] |
| Google Place ID | Find your Local Verified Location Business (no place ID for service area businesses) | [business_info setting="place_id"] |
Operational Details
Define your service area, mobility, hours and pricing tier.
| Business Hours | [business_info setting="business_hours"] | |
| Price Tier | $$$$$$$$$$ | [business_info setting="price_tier"] |
| Provider Mobility | StaticDynamic | [business_info setting="provider_mobility"] |
| Area Served | [business_info setting="area_served"] | |
| Target Market Area Of Specialisation | [business_info setting="service_area"] |
Social Media & Web Presence
Paste full URLs to your social profiles and sharing links.
| [business_info setting="social_link_facebook"] | ||
| X / Twitter | X needs to be Username not full URL | [business_info setting="social_link_twitter"] |
| [business_info setting="social_link_instagram"] | ||
| YouTube | [business_info setting="social_link_youtube"] | |
| [business_info setting="social_link_linkedin"] | ||
| [business_info setting="social_link_pinterest"] | ||
| Google Maps Share | Search your business, click “Share” next to Save under your business name, copy link | [business_info setting="google_maps_share"] |
| Knowledge Panel Share | If you have a knowledge panel, get the share link and add it here | [business_info setting="knowledge_panel_share"] |
| Google REview Link | [business_info setting="social_link_google_review"] | |
| Additional Account URLs | One URL per line | [business_info setting="additional_account_urls"] |
Business Media
Upload or link to your business logos and images for schema, social sharing, and search results.
| Site Icon (Favicon) | Browser tabs & Google Mobile Search. 512×512px min (1:1 square). Symbol only, bold, simple.To sync with WordPress Customizer site icon, go to Appearance → Customize → Site Identity. | [business_info setting="site_icon"] |
| Business / Org Logo | Google Knowledge Panel & Maps. 1200×1200px min (1:1). Full logo, centered with 20% padding. | [business_info setting="business_logo"] |
| Publisher Logo (Optional) | Google News & Article thumbnails. 600×60px (wide) or 600×600px. Use if main logo is too complex. | [business_info setting="publisher_logo"] |
| Business Image | Local Business verification. 1200×675px min (16:9 or 4:3). Shop front, interior, or team photo. | [business_info setting="business_image"] |
| Mobile Theme Colour | Hex color (e.g. #193b2d) for mobile browser theme | [business_info setting="mobile_theme_color"] |
Note: Site Icon syncs with WordPress Customizer (Appearance → Customize → Site Identity). You can set it here and in the Customizer.
Single Short codes
Combined Short Codes
[site_copyright]