Who is this for

Agency devs / future maintainers

Overview

Summary

The Content Architecture Record is the per-page strategy payload SCOS outputs to the browser. It includes cluster, topic, maturity, intent, purpose, pillar, service pathway, and content metrics so GA4 events and external tools can read strategy context without scraping the admin. This page documents the injected object shape — expand it into a full setup guide when you wire CAR on a new site.

This page currently shows the CAR JavaScript object structure. Treat it as a technical reference while fuller editorial guidance is drafted.

Content Architecture Post meta keys

The full Content Architecture storage map. Canonical registration is in Meta_Fields.php; taxonomy registration is in Taxonomies.php.

Important distinction: Primary Cluster and Topic are taxonomy assignments (wp_set_post_terms / wp_get_post_terms), not post meta. Only Supporting Topics are stored as post meta (scos_ca_supporting_topics).

Taxonomies

per post — not scos_ca_* post meta

Storage	Slug	How set/read
Content Cluster	`scos_content_cluster`	`Meta_Box.php`, `Admin_Columns.php` via `wp_set_post_terms()` / `wp_get_post_terms()`
Primary Topic	`scos_topic`	Same

Term meta (on scos_topic terms only, not posts):

Key	API	Purpose
`scos_topic_same_as`	`get_term_meta` / `update_term_meta` / `delete_term_meta`	Wikidata/sameAs URL on topic edit screen (`Taxonomies.php`)

Admin column labels scos_ca_cluster and scos_ca_topic are UI column IDs only — they read from the taxonomies above, not from post meta.

1. Content Architecture meta keys on single posts (strategy / CAR)

User-editable strategy classification.
Written via the Content Architecture metabox, quick-edit, or bulk-edit.

Post meta key	Type	Read	Write
`scos_ca_intent`	string (slug)	`Meta_Box.php`, `Admin_Columns.php`, `scos-car-injection.php`, Airtable/social APIs	`Meta_Box.php`, `Admin_Columns.php`, `CA_Defaults.php` (auto on publish if empty)
`scos_ca_purpose`	string (slug)	Same	Same
`scos_ca_maturity`	string (slug)	Same	`Meta_Box.php`, `Admin_Columns.php`
`scos_ca_pillar_page_id`	int (post ID)	`Meta_Box.php`, `Admin_Columns.php`, `scos-car-injection.php`	`Meta_Box.php`, `Admin_Columns.php`
`scos_ca_service_pathway_id`	int (post ID)	Same	Same
`scos_ca_supporting_topics`	int[] (term IDs)	`Meta_Box.php`	`Meta_Box.php` — not `register_post_meta`; extra `scos_topic` IDs beyond primary
`scos_ca_intent_goal`	string (textarea)	`Meta_Box.php`, `Intent_Goal_Resolver.php`, `scos-car-injection.php`, Airtable	`Meta_Box.php` — only when no FAQ is linked
`scos_ca_intent_goal_faq_id`	int (FAQ post ID)	`Intent_Goal_Resolver.php`, `Meta_Box.php`, `FAQ_Module.php` (reverse query)	`Meta_Box.php`, `Intent_Goal_Resolver.php`

Registered in Meta_Fields.php lines 62–68 — all except scos_ca_supporting_topics.

Intent goal resolution: When scos_ca_intent_goal_faq_id is set, Intent_Goal_Resolver reads the linked FAQ’s title/content instead of scos_ca_intent_goal freetext.

2. Analysis meta keys on single posts (auto-populated)

Written by Content_Analysis.php on save_post.
Read-only in the metabox UI.

Post meta key	Type	Written by	Also read by
`scos_ca_word_count`	int	`Content_Analysis.php`	`Meta_Box.php`, `class-content-stats-page.php`, `scos-car-injection.php`
`scos_ca_h2_count`	int	Same	`Meta_Box.php`, `class-content-stats-page.php`
`scos_ca_image_count`	int	Same	Same
`scos_ca_reading_time`	int (minutes)	Same	`Meta_Box.php`, `scos-car-injection.php`
`scos_ca_reading_time_iso`	string (`PT{n}M`)	Same	—
`scos_ca_links_to_internal`	int	Same	`Meta_Box.php`, `class-content-stats-page.php`, `scos-car-injection.php`
`scos_ca_links_to_external`	int	Same	Same
`scos_ca_links_to_internal_list`	array	Same	`Meta_Box.php`
`scos_ca_links_to_external_list`	array	Same	`Meta_Box.php`
`scos_ca_last_analyzed`	string (datetime)	Same	`Meta_Box.php`, `class-content-stats-page.php` — also `delete_post_meta` for bulk re-analysis
`scos_ca_schema_track`	string[] (`@type` list)	Same	Registered for MCP/audit; not shown in metabox

3. Workflow meta keys on single posts

Editorial / indexing workflow. User-editable via metabox, quick-edit, bulk-edit.

Post meta key	Type	Values (from `Meta_Fields.php`)	Read	Write
`scos_ca_index_status`	string	`crawled`, `discovered`, `indexed`, `requested`, `issue`, `no_index`	`Meta_Box.php`, `Admin_Columns.php`	Same
`scos_ca_optimization_progress`	string[]	`idea`, `content`, `entities-semantics`, `conversion`, `seo-basic`, `seo-advanced`, `authority-outreach`, `amplification`	Same	Same
`scos_ca_next_step`	string	`approve`, `testing`, `revise`, `merge`, `archive`	Same	Same

4. Content Strategy Options Keys

Site-wide `wp_options` — `scos_ca_strategy_*` (8 keys)

Displayed read-only on CA Overview (Admin_Menu.php).
MCP-only writes — no update_option() for these keys

Option key
`scos_ca_strategy_known_for_position`
`scos_ca_strategy_maturity_start`
`scos_ca_strategy_maturity_goal`
`scos_ca_strategy_geographic_scope`
`scos_ca_strategy_target_market`
`scos_ca_strategy_content_gaps`
`scos_ca_strategy_recommendation`
`scos_ca_strategy_outcome_goal`

Content Architecture Airtable sync config

Content Architecture “Integrations tab”
wp_options — scos_car_*
Prefix is scos_car_ not scos_ca_, but lives under the CA admin menu.

Option key	`get_option` / `update_option`
`scos_car_airtable_token`	`Admin_Menu.php` (dual-writes `bw_airtable_api_token`)
`scos_car_airtable_base_id`	→ `bw_airtable_base_id`
`scos_car_airtable_table_id`	→ `bw_airtable_table_id`
`scos_car_airtable_altc_id`	→ `bw_airtable_altc_table_id`
`scos_car_airtable_topics_id`	→ `bw_airtable_topics_table_id`

Cross-module reverse link (FAQ CPT)

Key	Notes
`scos_ca_intent_goal_faq_id` on source post	Listed in §1; FAQ module queries posts where this meta = FAQ ID
`scos_faq_is_intent_goal` on FAQ post	FAQ module meta (not `scos_ca_*`); set when linked as intent goal

WP-CLI cheat sheet

scos_ca_intent, scos_ca_purpose, scos_ca_maturity,

scos_ca_pillar_page_id, scos_ca_service_pathway_id, scos_ca_supporting_topics,

scos_ca_intent_goal, scos_ca_intent_goal_faq_id,

scos_ca_index_status, scos_ca_optimization_progress, scos_ca_next_step,

scos_ca_word_count, scos_ca_h2_count, scos_ca_image_count,

scos_ca_reading_time, scos_ca_reading_time_iso,

scos_ca_links_to_internal, scos_ca_links_to_external,

scos_ca_links_to_internal_list, scos_ca_links_to_external_list,

scos_ca_last_analyzed, scos_ca_schema_track

Taxonomies (per post): scos_content_cluster, scos_topic
Term meta: scos_topic_same_as
Options: 8× scos_ca_strategy_* + 5× scos_car_*

Count: 21 distinct scos_ca_* post meta keys + 2 taxonomies + 1 term meta + 13 options (8 strategy + 5 integrations).

Content Architecture Record

Prints per post on singles

window.brighterSCOS = {
    "car": {
        "cluster": "not_set", // ← from scos_ca_maturity ✓
        "topic": "not_set", // ← from scos_ca_maturity ✓
        "maturity": "learner",        // ← from scos_ca_maturity ✓
        "intent": "not_set", // ← from scos_ca_maturity ✓
        "search-intent": "not_set", // ← from scos_ca_maturity ✓
        "purpose": "not_set", // ← from scos_ca_maturity ✓
        "pillar": { "id": 38, "title": "...", "type": "pillar" },  // ← from scos_ca_pillar_page_id ✓ 
        "service_pathway": null, // ← from scos_ca_maturity ✓
        "metrics": { ... } // ← from scos_ca_maturity ✓
    },
    "meta": {
        "post_id": 74, // ← from scos_ca_maturity ✓
        "post_type": "post", // ← from scos_ca_maturity ✓
        "scos_version": "4.4.0", // ← from scos_ca_maturity ✓
        "car_generated": "2026-03-19T..." // ← from scos_ca_maturity ✓
    }
};

Runtime note: scos-car-injection.php outputs window.scosCAR (not window.brighterSCOS). GA4 reads window.scosCAR || {} in brighter-ga4-enhanced.js. API docs still say brighterSCOS in places — that’s stale naming.

Comments below are documentation only — they do not appear in the <head> output (PHP builds JSON; no inline // in the script).

Content Architecture Record

Prints per post on singles (and front page when set).

Archives get a minimal not_set CAR with post_id: 0.

// SCOS Content Architecture Record — semantic intent and topical authority mapping.

window.scosCAR = {

"car": {

"cluster": "Website Strategy", // ← scos_content_cluster taxonomy (term name); fallback: bw_primary_altc_id / altc_strategic_lens

"topic": "Core Web Vitals", // ← scos_topic taxonomy (term name); fallback: bw_primary_topic_id / altc_topic / bw_page_topic

"maturity": "professional", // ← scos_ca_maturity; fallback: bw_cont_maturity

"intent": "informational", // ← scos_ca_intent; fallback: bw_intent

"search-intent": "How do I fix LCP?", // ← Intent_Goal_Resolver::resolve_question() → scos_ca_intent_goal_faq_id (FAQ title) → scos_ca_intent_goal → bw_search_intent → bw_altc_notes

"purpose": "supporting", // ← scos_ca_purpose; fallback: bw_purpose

"pillar": { // ← scos_ca_pillar_page_id; fallback: bw_pillar_page_id

"id": 38,

"title": "Performance Optimisation",

"type": "pillar" // type = "service" when linked post's scos_ca_purpose === "service-page"

},

"service_pathway": { // ← scos_ca_service_pathway_id; fallback: bw_service_pathway_id; null if unset

"id": 52,

"title": "Website Audits"

},

"metrics": { // ← analysis meta (auto-written by Content_Analysis)

"word_count": 1842, // scos_ca_word_count → bw_word_count

"reading_time": 9, // scos_ca_reading_time → bw_reading_time

"internal_links": 6, // scos_ca_links_to_internal → bw_internal_link_count

"external_links": 2, // scos_ca_links_to_external → bw_external_link_count

"last_updated": "2026-03-19" // get_the_modified_date() — not a meta key

}

},

"meta": {

"post_id": 74, // ← get_the_ID() on singular; page_on_front on static front page; 0 on archives

"post_type": "post", // ← get_post_type( $post_id )

"scos_version": "4.4.0", // ← SCOS_VERSION constant (fallback literal)

"car_generated": "2026-03-19T12:34:56+10:00" // ← current_time( 'c' ) at render — not stored

}

};

Quick reference table

CAR key	Primary source	Legacy fallback
`car.cluster`	`scos_content_cluster` term name	`bw_primary_altc_id` / `altc_strategic_lens`
`car.topic`	`scos_topic` term name	`bw_primary_topic_id` / `altc_topic` / `bw_page_topic`
`car.maturity`	`scos_ca_maturity`	`bw_cont_maturity`
`car.intent`	`scos_ca_intent`	`bw_intent`
`car.search-intent`	FAQ title via `scos_ca_intent_goal_faq_id`, else `scos_ca_intent_goal`	`bw_search_intent` → `bw_altc_notes`
`car.purpose`	`scos_ca_purpose`	`bw_purpose`
`car.pillar`	`scos_ca_pillar_page_id`	`bw_pillar_page_id`
`car.service_pathway`	`scos_ca_service_pathway_id`	`bw_service_pathway_id`
`car.metrics.*`	`scos_ca_*` analysis keys	matching `bw_*` count fields
`meta.post_id`	WP post context	—
`meta.post_type`	WP post type	`'archive'` when no post
`meta.scos_version`	`SCOS_VERSION`	`'4.4.0'`
`meta.car_generated`	server timestamp	—

Not in CAR output

These CA fields exist in the metabox but are not injected into window.scosCAR:

scos_ca_supporting_topics
scos_ca_index_status
scos_ca_optimization_progress
scos_ca_next_step
scos_ca_schema_track
Link inventory arrays (scos_ca_links_to_*_list)
scos_ca_h2_count, scos_ca_image_count, scos_ca_last_analyzed

Gate

CAR only outputs when SCOS_CA_ACTIVE is defined (Content Architecture module active). Otherwise nothing is printed to <head>.

Content Architecture Record

Table Of Contents

Who is this for

Summary

Content Architecture Post meta keys

Taxonomies

1. Content Architecture meta keys on single posts (strategy / CAR)

2. Analysis meta keys on single posts (auto-populated)

3. Workflow meta keys on single posts

4. Content Strategy Options Keys

Site-wide `wp_options` — `scos_ca_strategy_*` (8 keys)

Content Architecture Airtable sync config

Cross-module reverse link (FAQ CPT)

WP-CLI cheat sheet

Content Architecture Record

Content Architecture Record

Quick reference table

Not in CAR output

Gate

Want to Contribute to SCOS?

Content Architecture Record

Who is this for

Summary

Content Architecture Post meta keys

Taxonomies

1. Content Architecture meta keys on single posts (strategy / CAR)

2. Analysis meta keys on single posts (auto-populated)

3. Workflow meta keys on single posts

4. Content Strategy Options Keys

Site-wide wp_options — scos_ca_strategy_* (8 keys)

Content Architecture Airtable sync config

Cross-module reverse link (FAQ CPT)

WP-CLI cheat sheet

Content Architecture Record

Content Architecture Record

Quick reference table

Not in CAR output

Gate

Want to Contribute to SCOS?

Work with me

Site-wide `wp_options` — `scos_ca_strategy_*` (8 keys)