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Social Amplification Technical Documentation

JSON payload reference for the SCOS Create Social Post webhook sent to Make.com and similar automations.

  • 2 min read (220 words)
  • Last Updated: 12 May 2026
Social Amplification
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Table Of Contents

Who is this for

Agency devs / future maintainers
Technical Reference

Summary

When Create Social Post fires, SCOS POSTs structured JSON to your configured webhook — post identifiers, URLs, excerpts, dates, breadcrumb, content type, featured image, CAR strategy fields, and shortlink data. Use this reference to map Make.com modules or other automation tools without guessing field names. Pair with the Make.com Integration page for URL and trigger settings.

Developer reference for webhook JSON — configure the Make.com URL on the integration page before testing payloads.

Make.com Webhook Payload

When “Create Social Post” is clicked, WordPress POSTs this JSON to your Make.com webhook URL

{
  "post_id":                 123,
  "post_url":                "https://example.com/blog/post-title/",
  "post_title":              "Post Title",
  "post_type":               "post",
  "post_excerpt":            "Brief excerpt...",
  "post_date":               "2025-12-02T10:30:00+00:00",
  "post_modified":           "2025-12-02T11:00:00+00:00",
  "breadcrumb":              "seo-signals",
  "content_type":            "article",
  "featured_image_url":      "https://.../image.jpg",
  "featured_image_caption":  "Image caption",
  "featured_image_social_url": "https://.../image-1080x1080.jpg",
  "site_url":                "https://example.com",
  "trigger_time":            "2025-12-02 11:00:00",
  "trigger_type":            "manual"
}

API Documentation

Generate Prompt endpoint (Make.com calls this for AI post generation):

https://domain.com.au/wp-json/brighter-core/v1/social-amplification/generate-prompt

Include header: X-Brighter-Token: <your-token>
Returns: post context, framing options (Post Frames matched by content type), H2 source material, and TL;DR for AI prompt assembly.

Create Shortlink endpoint:

POST https://domain.com.au/wp-json/brighter-core/v1/social-amplification/create-shortlink

Parameters: post_id, platform (facebook/linkedin/twitter/instagram/gmb), format (link/img/reel/video)

Make.com Scenario Blueprint

The Social Amplification Make.com scenario handles AI prompt generation, post framing selection, and social content scheduling.

View / Copy Shared Scenario

Open the link to preview the scenario. Use “Save a copy” in Make.com to add it to your account. You will need to reconnect your HTTP / ChatGPT / Gemini / Google Sheets modules and set your webhook URL below.

Related Documentation

Want to Contribute to SCOS?

SCOS is a Strategic Content Operating System - learn more or contact us on support@brighterwebsites.com.au.