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Return on your marketing investment compounds quickly when you combine SEO and Conversion Optimisation (CRO)
Businesses that combine SEO + CRO grow leads 30–50 % within 6 months.Source: Aggregated Industry Case Studies (Portent, Databox, HubSpot 2024)
Specifying a “Single Action to Take” on pages increases the chance of buying or completing a form by 83%.
People like clarity, Too Much choice = analysis paralysis. This is part of conversion design in practice. Adding clear CTAs can lift conversions by +83 %Source: HubSpot Benchmark Report (2024)
Visitors that come from AI Answers and Chat are more likely to take action – than when they come from Traditional Search Results. They Turn up ready to buy.
Consumers arriving from AI-assisted search (e.g., Copilot, Bing Chat) show 70–85 % higher purchase intent than traditional SERP visitors. Source Microsoft Advertising / Forrester Consulting (2024)
More clicks go to organic than ads
70 % of local business clicks go to organic results, not ads. That means that Google Business Profiles, Map Packs and Traditional Search matter more than ever for service businesses. Source: Moz Local Search Report (2023)
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