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Brighter Blog

Google updates

DID YOU KNOW?

More clicks go to organic than ads

70 % of local business clicks go to organic results, not ads. That means that Google Business Profiles, Map Packs and Traditional Search matter more than ever for service businesses. Source: Moz Local Search Report (2023)

Specifying a “Single Action to Take” on pages increases the chance of buying or completing a form by 83%.

People like clarity, Too Much choice = analysis paralysis. This is part of conversion design in practice. Adding clear CTAs can lift conversions by +83 % Source: HubSpot Benchmark Report (2024)

Average Website Design and Content Lifespan = 2 years

The average website lifespan is just 2 years before a refresh or rebuild.” (Source: Orbit Media / GoodFirms 2023.)

Over 100 web designers list Ballarat as their base

Only a handful specialise in Search Engine Optimisation and conversion-led strategy, As of October 2025 only 4 mention AI Search. Brighter Websites is One

AI Model SEO 2025 focusing on the latest Google Search algorithms and digital marketing strategies for AI-driven websites.

Search 2025: AI is Reshaping Visibility and Local SEO

Google’s 2025 AI and algorithm updates have redefined SEO. Discover what the May and June 2025 Broad Core Updates + September (Perspective) Update means for visibility, local rankings, and why structured, expert content now drives success.