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Brighter Blog

Google Updates

DID YOU KNOW?

Reviews and Testimonials increase in bound inquiries by 34%

Just one aspect of Social proof – Reviews can turn a “maybe ” into a yes! Websites using testimonials see +34 % more leads. Source: BigCommerce Consumer Trust Study (2024)

64 % of businesses plan a Website Redesign every two years

Most businesses iterate their design multiple times before it feels right. 64 % of businesses plan a redesign within two years because growth brings change – Source:GoodFirms 2023

Average Website Design and Content Lifespan = 2 years

The average website lifespan is just 2 years before a refresh or rebuild.” (Source: Orbit Media / GoodFirms 2023.)

Customers who come from AI Chat Are Usually 70% more likely to act or buy.

68 % of customers who use AI-powered recommendations act on them, compared with ~40 % for standard search. Source: Salesforce State of the Connected Customer (2024)

AI Model SEO 2025 focusing on the latest Google Search algorithms and digital marketing strategies for AI-driven websites.

Search 2025: AI is Reshaping Visibility and Local SEO

Google’s 2025 AI and algorithm updates have redefined SEO. Discover what the May and June 2025 Broad Core Updates + September (Perspective) Update means for visibility, local rankings, and why structured, expert content now drives success.