Brighter Blog

Indexing

DID YOU KNOW?

More clicks go to organic than ads

70 % of local business clicks go to organic results, not ads. That means that Google Business Profiles, Map Packs and Traditional Search matter more than ever for service businesses. Source: Moz Local Search Report (2023)

Average Website Design and Content Lifespan = 2 years

The average website lifespan is just 2 years before a refresh or rebuild.” (Source: Orbit Media / GoodFirms 2023.)

Visitors that come from AI Answers and Chat are more likely to take action – than when they come from Traditional Search Results. They Turn up ready to buy.

Consumers arriving from AI-assisted search (e.g., Copilot, Bing Chat) show 70–85 % higher purchase intent than traditional SERP visitors. Source Microsoft Advertising / Forrester Consulting (2024)

Return on your marketing investment compounds quickly when you combine SEO and Conversion Optimisation (CRO)

Businesses that combine SEO + CRO grow leads 30–50 % within 6 months. Source: Aggregated Industry Case Studies (Portent, Databox, HubSpot 2024)

Futuristic SEO engine technology concept illustration

Technical SEO for 2026.

This companion to Technical SEO 2026: Ingestion Control and the Architecture Shift outlines 30 common SEO myths that no longer hold up in the AI era. From crawl budget to CAR/CAM architecture, it’s a checklist for building faster, smarter, and more authoritative infrastructure.

Mobile phone smiling next to text: Is Your Website Mobile Friendly?

Is Your Website Mobile Friendly? Why It Matters for Ballarat Businesses

Many Aussies browse and buy on their phones. Learn how mobile-first indexing affects your rankings – and how Ballarat businesses can check if their site is mobile-friendly today.

three parts of SEO namely Technical, Content and Links

Quick Search Console Audit – What You need to know and check.

Updated 05/06/2025 If your website isn’t showing up on Google, it’s often due to indexing or crawling issues. In this guide, we’ll walk through real troubleshooting steps, including a case study, to help get your website back into search results. Understanding Indexing & Crawling Before we dive into fixes, it’s key to understand the basics: […]

Stay ahead with our amazing newsletter!

Indexing

Technical SEO for 2026.

Is Your Website Mobile Friendly? Why It Matters for Ballarat Businesses

Quick Search Console Audit – What You need to know and check.

Subscribe

Work with me.