Reviews and Testimonials increase in bound inquiries by 34%
Just one aspect of Social proof – Reviews can turn a “maybe ” into a yes! Websites using testimonials see +34 % more leads. Source: BigCommerce Consumer Trust Study (2024)
Customers who come from AI Chat Are Usually 70% more likely to act or buy.
68 % of customers who use AI-powered recommendations act on them, compared with ~40 % for standard search. Source: Salesforce State of the Connected Customer (2024)
More clicks go to organic than ads
70 % of local business clicks go to organic results, not ads. That means that Google Business Profiles, Map Packs and Traditional Search matter more than ever for service businesses. Source: Moz Local Search Report (2023)
New users stay on a website page longer and decide to buy more often when they come from AI Chat
Users clicking through to brand sites from AI results pages had lower bounce rates and higher conversion actions (~1.8×). Source: Perplexity.ai Internal User Study (2025)
Enquire and get help with
Your Business Website & Marketing
Hit submit and I’ll reach out by email or phone to help you get started. Your details stay private, see the Privacy Policy.
