Analytics Overview

What it does

Most GA4 setups track pageviews and not much else. The Analytics module tracks what actually matters for a local service business: which CTAs were clicked, which forms were started and submitted, which sections of the page were seen, and whether a visitor called or emailed.

Every event includes the full content strategy context from SCOS — what cluster the page belongs to, its intent, its maturity stage, and its service pathway. This means your GA4 data is segmentable by strategy, not just by URL.

The Analytics module is purpose-built for low-traffic, high-ticket sites. A business with 50 visitors a week and a $5,000 average job value needs different tracking to an e-commerce store with 10,000 sessions a day. Pageviews are noise. This module tracks signal.

What it tracks

Page hierarchy

Scroll-based impression tracking fires when a visitor reaches each named section of the page — above the fold, problem hook, pricing, FAQ, final CTA. You can see exactly how far visitors get and where they drop off, per page.

CTAs

Every CTA click is tracked with its location on the page, its label, and a lead value score in AUD. Main CTAs, micro CTAs, assist CTAs, menu CTAs, and end CTAs are tracked separately so you know which placements are actually converting.

Forms

Standard Enhanced Measurement Form start and form submit events fire automatically. Additional CSS Selectors track specific form types. Each submission includes a lead tier (hot / warm / cold) and lead type (quote request, contact form, newsletter etc) detected from the form structure and CSS classes. No manual configuration per form.

Contact actions

Phone link clicks and email link clicks fire automatically — no class required. These are among the highest-value events on a local service site and are tracked out of the box. You can assign selectors to group phone and email clicks with CTAs Dimensions.

Trust & engagement

Reviews sections, pricing sections, case study excerpts, trust badges, and expert videos fire impression events when they enter the viewport. Useful for understanding which trust elements are actually being seen.

What makes it different

Standard GA4 setup

• Tracks pageviews and basic enhanced measurement
• No context about content strategy
• Form tracking requires manual tagging or GTM
• Lead quality is invisible — all submissions look the same
• Typically 40–100KB of script overhead
• Admin activity pollutes your data

SCOS Analytics module

• Tracks CTAs, forms, sections, calls, emails — all attributed
• Every event includes ALTC cluster, intent, maturity, service pathway
• Form lead tier and type detected automatically
• Hot / warm / cold lead scoring on every submission
• Under 10KB — respects LiteSpeed caching
• Skips tracking entirely when admin or editor is logged in