
Summary
I thought I didn’t come from a business family — until I actually looked at it properly. We’d built businesses everywhere, but none of them became assets. We were good at running things. Just not at building anything that lasted.
Table Of Contents
A Christmas Party: Jealousy and revelation
I remember coming home after my partner’s work Christmas party and telling Mum about it.
His boss’s daughter worked in the business. Family thing. But honestly? She came across entitled. Disengaged. No real skill. No curiosity. Even the way she handled customer reviews felt… off.
And still, I felt jealous. That part surprised me. Why would I envy someone like that?
It took me a minute to realise. It wasn’t her. It was what she had access to.
She’d grown up inside a business. Around it. Learning without even trying.
Mentors built in. Opportunities just… there.
I remember thinking, what would my path have looked like if I’d had that? And if I’m being honest, that’s part of what drew me to my partner too. His café wasn’t just a business. It was a whole environment. A world I hadn’t grown up in but somehow recognised.
So I said all this to Mum.
She just looked at me and goes, “What do you mean? You do come from a family of business owners.”
I laughed out loud, literally, I’d never thought of it like that. Not once. But then we started going through it. And yeah… she was right.
Wait… We Were Always in Business?
- My grandfather ran a mechanic and windscreen shop. Then moved into demolition. Then property. He was also brokering deals on the side, connecting landowners and buyers in ways that, looking back, were pretty ahead of his time.
- My aunty had a mobile hairdressing business. Solid, successful.
Closed it when she retired though. Didn’t sell.- One uncle ran a fencing business. Got very busy. The growth was insane.
But instead of scaling it… he shut it down and went back to a job.- Another uncle repaired boats and caravans. Still does.
Steady work. But hasn’t turned into something bigger, no workshop, no real asset built.- Another aunty got into doTERRA, one of those “not quite MLM” setups.… all with that same entrepreneurial spark.
- And then there’s my cousin. She’s a rare gem. She started in freelance web design. Then pivoted into a sip-and-paint business. I watched her journey, the early struggles, the investment, figuring out branding. And now? She’s just starting to hit her stride.
- And my dad, probably the one that shaped me most. He ran a full-time Taekwondo school. That was the first business I ever helped with, design, tech, bits and pieces. When he retired, he closed it down. No sale. Even though by then, it had real value.
We Built Businesses, not assets
That’s the pattern, isn’t it?
Looking back, almost every business in my family was a lifestyle business. It worked while the person was in it. And then it stops.
No systems. No succession. No exit. No asset that outlived them.
I’ve done it too.
It Could Have Been a Goldmine, but I didn’t want it.
I fell into running a BnB at one point. Not something I built from scratch. Not something I was passionate about. Just… something that landed in my lap.
And honestly I didn’t love it. But from a technology and systems perspective, it worked – really well. With the automations I put in place, it practically ran itself. Bookings, communication, operations… all dialled in.
It could have been a goldmine. That’s the frustrating part. On paper, it was exactly what people aim for.
But I moved away from the area. Managing it remotely became messy. Then harder. Then unsustainable. And at the same time, life shifted. Other priorities took over.
It wasn’t my baby. I didn’t have that pull to fight for it. So I let it run its course and eventually… it stopped being viable. No exit. No sale. No asset captured at the end.
Sound familiar? it wasn’t just something I observed in my family anymore.
I’d lived it.
Christmas Again: It Wasn’t Taking Time, It Was Taking up Space
By a pool. On Christmas. I remember trying to switch off, and I couldn’t.
The BnB wasn’t taking much of my time anymore. But it was taking up space in my head.
Constantly.
Little decisions. Background stress. That low-level noise you can’t shut off. And the worst part was I didn’t even like it. It wasn’t aligned. It wasn’t something I wanted to grow. But it was working, or at least, it could have. Which somehow made it harder to let go.
It should have been an opportunity. In reality, it was my distraction.
All my Eggs in One Basket
You don’t split focus when you’re building from scratch. That whole “don’t put all your eggs in one basket” thing? I think that applies when you actually have things to put in baskets.
Assets. Stability. Momentum.
Not when you’re still trying to build your first real thing. Because at this stage, splitting your energy just slows everything down.
And I could feel it.
The BnB wasn’t just sitting on the side, it was diluting everything else. My attention. My decisions. My progress. I let it go.
Build It So It Works Without You
I stopped thinking about “running a business.” And started thinking about building assets.
Things that don’t rely on me being there every day. Things that can scale. Adapt. Continue. That’s why I care so much about how websites are built.
Not just something that looks good today. But something that becomes an asset.
Something that keeps working, even if the owner steps away.
The Advantage We Take for Granted
My family built all of that without the internet. No online learning. No communities. No playbooks. No frameworks. No systems. Back then, entrepreneurship wasn’t aspirational like it is now. They had the drive. The work ethic. The willingness to try. What they didn’t have were the tools.
They Had the Instinct. I’m finding the structure.
Now we do.
We can learn from others. Study what works. Build with intention instead of reacting. So when I look at my family now, I don’t see missed opportunities. I see a foundation. They showed me what it looks like to start.
And now I can do things differently.







