Best quarter ever: Q3 revenue doubled the previous six months

The 28-day sprint proved Guerilla Steel could win AI and product visibility without ecommerce. The next question was whether that would last, and whether it would show up where it matters: in sales.

It also had to survive real-world disruption. During the retainer, a Facebook account suspension, a scheduling tool failure that lost queued content, Merchant Center compliance issues and a major September Google update all hit.

The retainer extended the sprint into a system: deeper structured data, Google services working together, and a website-first content engine where every article fed social.

Within 90 days of the retainer starting, Guerilla Steel had 39,200 impressions and 749 clicks. Average position moved from 15.9 to 9.6, and Ubersuggest measured an 80% AI voice share across ChatGPT, Perplexity and Copilot. While many sites lost visibility in the September 2025 Google update, Guerilla Steel’s improved.

Q3 2025 became their best quarter ever. Morgan told me they made twice as much in July to September as in the previous six months combined. Lead times stretched from 2–4 weeks to 3–6 weeks, Morgan hired more staff, and a reseller approached them for a bulk supply deal. Competitors started bidding on the Guerilla Steel brand name in paid search.

One year on, the site still earns about 540 search clicks every 28 days, roughly double its rate during the 2025 retainer, with 22 keywords on page one.