LocalSearchRanking
Problem
Stop Chasing Clicks, Start Owning the Answer
AI search engines like ChatGPT, Gemini, and Perplexity are now delivering generative search results that summarise answers instead of showing links. Google AI Overviews are reshaping visibility in Google’s search too.
Future-Proof Visibility Starts with Strategy, Not Guesswork
Your website shouldn’t just rank it should be recognised as the trusted answer AI tools quote.
At Brighter Websites, we blend technical SEO, AI-driven strategy, and conversion-focused design to help you own visibility across Google, AI search, and local discovery.
I’m Vanessa Wood, your hybrid strategist + builder + trainer, with 20 years of hands-on experience helping service-based businesses grow through clarity, structure, and smart optimisation — not jargon.
We build websites that earn trust, drive enquiries, and deliver ROI faster than expected.
Website First Blueprint Starts with GEO + SEVO + CRO
Our visibility strategy starts with a comprehensive analysis of your business, your market, and your marketing. We look at how customers find you now and where opportunities are being left on the table. From there, we blend technical SEO, content precision, and Digital PR to build a presence that earns both search rankings and AI citations.
This isn’t just about showing up on Google, It’s about being chosen as the most trusted answer wherever your customers are searching. Every recommendation, backlink, and content improvement is engineered to turn your website into a growth engine that builds authority, drives enquiries, and compounds ROI over time.
| Focus Area | What It Means | What You Get |
|---|---|---|
| Technical SEO Foundation | Build a site that search engines and AI can read with confidence. | Core Web Vitals tuning, indexing fixes, site-speed optimisation, mobile UX audits. |
| AI / GEO Content Strategy | Structure content to answer conversational queries and secure citations in AI Overviews. | E-E-A-T-aligned copywriting, schema (FAQ, Service, Local Business), and Authority-Led Topic Clusters. |
| Local SEO Authority | Dominate your local Map Pack and build community trust. | GBP optimisation, local citations, hyperlocal keywords (Lucas, Sebastopol, etc.), review growth campaigns. |
| Off-Page Trust & Backlinks | Strengthen reputation beyond your site with earned authority. | Strategic link-building, Digital PR outreach, guest features, and brand mentions that build trust and visibility. |
| 5️Continuous CRO & Reporting | Turn visibility into enquiries and track what matters. | GA4 event tracking, heatmap reviews, conversion optimisation cycles, transparent reporting. |
Why Traditional SEO Alone No Longer Works
Google’s AI Overviews and chat-based engines like ChatGPT and Gemini now surface answers before users click.
If your content isn’t structured, cited, and trusted, it disappears from view.
For local businesses across Ballarat, Melbourne & regional Australia, this means:
Less traffic from generic searches – AI answers replace clicks.
Higher authority expectations – E-E-A-T (Experience, Expertise, Authoritativeness, Trust) now decides who gets cited.
Search Everywhere Optimisation (SEVO) – visibility must follow the buyer journey across Google Maps, TikTok, Reddit, and AI chats.
That’s why every SEO plan we deliver is built for AI & Generative Visibility not just rankings
GEO (Generative Engine Optimisation)
SEVO (Search Everywhere Optimisation)
Technical SEO
AI/GEO Content Strategy
Local SEO Authority
Digital PR & Domain Trust
Continuous CRO
Analytics & Reporting
This service is built for growth-minded business owners who know their website should be bringing in consistent enquiries — but suspect it’s not living up to its potential.
It’s perfect for:
Service-based businesses where the sale happens offline — through calls, quotes, and trust.
Established websites that rank but don’t convert (yet).
New businesses ready to skip the trial-and-error and start with a clear roadmap.
Regional brands competing with metro-sized competitors and needing visibility that works harder.
Marketing managers or consultants who want an expert second set of eyes and an AI-ready strategy they can implement internally.
If you’re ready to replace guesswork with a strategy that’s technical, practical, and built around your business — this is for you.
Ready to Get Chosen by AI Search? Start Here.
A confidential, 1:1 strategic audit for business owners who want clarity, not guesswork.
You’ll receive a recorded 20–30 min walkthrough where Vanessa personally reviews your SEO, AI visibility, and conversion flow plus a 3-month action plan to guide your next moves.
Your report is private, data-backed, and AI-ready, Designed to show exactly where growth is hiding and how to claim it.
Yours to keep. Implement it yourself, or roll it straight into a future retainer, I'll even credit the $599 towards it within 3 months.
Get an AI SEO Video Review & Action Plan.
Frequently asked questions about SEO 2.0
What’s the difference between SEO and GEO?
SEO gets you ranked in Google’s classic results.
GEO (Generative Engine Optimisation) ensures AI systems can cite your content as an authority.
We combine both.
How soon will I see results?
Expect early lifts within weeks (technical and local wins). Sustainable page-one and AI visibility usually take 3–6 months of consistent work.
Should I block AI bots?
Blocking stops them training on your content but also hides you from AI search results. We recommend a balanced approach: protect sensitive pages, optimise public ones for citation.
Is schema markup really that important?
Yes, it’s how AI and search engines understand who you are, what you offer, and why you’re credible. We implement this on every site we build.
What does the monthly retainer include?
Ongoing AI SEO content, technical maintenance, backlink building, Google Business optimisation, and reporting — everything you need to grow without guesswork.
