LocalSearchRanking

Yes, but the question is really how much SEO is needed for my business or industry, and that depends on:

• competition
• location
• services
• demand

In saturated markets, traditional SEO often fails because it produces content that already exists just reworded with longtail keywords. My framework uses Voice Gap Analysis to find areas where competitors are silent or articulating topics poorly. I then our authority positioning methods ensure your business expertise, experience authority and trust signals are highlighted on every piece of content.

I’ll review your market, your business and tell you honestly whether SEO is the right move, or if your money is better spent somewhere else – like on conversion optimisation or reconstructing your service offer, paid acquisition, social media, or a combination.

**Combining SEO With Paid ads or paid leads? we can work with your chosen agency to optimise your page for both paid add traffic, ai citation and traditional search.

Most SEO is tactical and platform-dependent. I focus on Infrastructure Over Tactics, building a Website-First Blueprint that survives algorithm chaos,

1. I explain everything in plain language AND encourage you to ask questions if something doesn’t make sense.
2. I fix your visibility from the ground up, content, structure and the technical side – not just “track and do keywords.”
3. You work directly with me. no juniors, no outsourcing, no bullshit

Yes, I work with clients across Australia. Regional, suburban, and metro.
The fundamentals don’t change, I just specialise in making SEO make sense for local service businesses in regional areas.

The ALTC methodology is a scalable system that works wherever authority needs to be proven

Yes, Google Business Profile Optimisation is often the fastest path to local enquiries.
Most of your competitors have theirs set up wrong, which gives you an easy win.

Not always. I recommend using the right tools for the job and this primarily comes down to how competitive your market is. If your current site is slow, broken on mobile, or unclear, I’ll tell you honestly.
Most businesses get results by fixing content structure, clarity and local/trust signals.

👉 Traditional SEO is about rankings – it makes you findable.
👉 AI-Ready SEO makes you recommendable.

You need both now, because customers use both

AI-Ready SEO is about citations, being the business AI systems quote or reference when they generate answers. It’s the next evolution of visibility.

When I say AI-Ready SEO, I’m talking about taking traditional SEO and extending it so AI assistants like ChatGPT, Google AI Overviews, and Perplexity can actually recommend your business as the expert source.

In practice, I build both layers together, traditional SEO and AI-Ready SEO,  so you don’t double up on content or costs. Every optimisation is done in a way that helps your site rank well now and be cited by AI systems later.

Absolutely. No booking system needed. No pushy sales, just a chat about where you are at and where you want to be. Call 0412401933 during business hours and you’ll reach me – Vanessa directly.

A website that generates more revenue & profit than what it costs to keep and maintain. Real business improvements around outcomes you care about.

→ More calls, enquiries, and bookings
→ More customers

from

→ More visibility,
→ More citations
→ More clicks

No. You stay because it’s working…. not because you’re trapped.

I don’t measure SEO by traffic alone, that’s surface-level. What matters is whether your website brings in qualified local enquiries that turn into quotes, proposals, and actual jobs.

That means tracking phone calls, form submissions, quote requests, and even how many of those turn into booked work. If your sales process happens offline (and it usually does around here), I’ll connect your website to simple CRM or call-tracking systems so we can see exactly what’s working.

I also measure what I call AI visibility, that’s how often your business shows up in AI Overviews, voice search, and local map packs. These signals tell me whether Google and AI systems recognise you as a trusted local authority.

While technical fixes can provide quick wins (like a 50% CTR jump in 1 week for Abandon Stress), establishing full AI authority takes commitment.

For most regional service businesses: 30–90 days to see solid movement, 3–6 months for strong sustained traction.

Anyone promising “page one in 30 days” is either lying, using tactics that get penalised later or your business has very low competition.

….And if your business is in a “low competition” niche then you should be able to get really good results with DIY options like a google business optimisation and super basic onsite SEO and some social media amplification. Follow the links for DIY help or contact Vanessa if you would like assistance.