LocalSearchRanking
Problem
If You're Not Getting Enquiries, It’s Not Your Business It’s Your Visibility.
Most Ballarat and regional businesses have a website that looks fine… but doesn’t get found.
That’s not a “marketing problem.”
That’s a visibility problem, and it’s fixable.
SEO can sound way more complicated than it is. You don’t need jargon, dashboards, or some 12-month mystery plan. You just need someone who can look at your website, understand and explain what’s broken (in plain English), and fix the things Google actually cares about.
That’s what I do. ...you and me working together to get your business found.
How One Steel Fabricator Turned a Quiet Website Into a Lead Machine
They weren’t showing up in Google search, weren’t appearing in Maps, or AI chat tools (like ChatGPT).
The tools potential customers were using to search for his services had no idea the business existed.
Fundamentals of search done properly
Fixed their Google Business Profile (it was barely visible)
Cleaned up technical issues that were blocking them in search
Structured their website so Google actually understood what they do
Added the local authority signals AI search relies on
Rebuilt their service pages so real humans could understand them too
The Fundamentals of search done properly (see below)
Using the Brighter Method™, we rebuilt the site with:
AI-ready SEO structure
stronger UX pathways
improved trust signals
local authority schema
faster, more responsive design
Within a 3-4 months:
This wasn’t magic.
It was simply visibility, structure, and clear authority done well and right for local search.
There are usually only 3 real reasons your website isn’t showing up, and none of them are your fault.
I won’t drown you in the tech. Here’s what is happening...
Google Can’t Figure Out What You Do
Most websites look good but are written in a way Google can’t interpret. If Google can’t instantly tell:
what you offer,
where you work,
who you serve,
…it simply won’t show you.
Google Can’t Figure Out What You Do
If Google can’t instantly tell:
what you offer,
where you work,
who you serve,
…it simply won’t show you.
Your Google Business Profile Isn’t Set Up Right
This is the #1 reason local businesses don’t show up, and the part most agencies ignore. If your Google Business Profile is:
incomplete,
badly categorised,
inconsistent,
or barely touched…
you won’t appear in the Map Pack (where most local customers click first).
Your Google Business Profile Isn’t Set Up Right
The #1 reason local businesses don’t show up, If your Google Business Profile is:
incomplete, inconsistent
or barely touched…
you won’t appear in the Map Pack
AI Search Doesn’t See You as a Local Authority Yet
ChatGPT and Google’s AI answers don’t rank websites, they recommend trusted local businesses.
If your site doesn’t have the right signals (reviews, clear services, local proof), you won’t be mentioned.
AI Search Doesn’t See You as a Local Authority Yet
ChatGPT and Google’s AI answers don’t rank websites, they recommend trusted local businesses.
If your site doesn’t have the right signals (reviews, clear services, local proof), you won’t be mentioned.
That’s it. Three simple problems. All fixable.
You don’t need 12-month contracts, daily reports, or complicated dashboards. You just need someone who knows how search works now, not how SEO was was five years ago.
How I Fix Search Visibility for Traditional & AI Search at the same time
I fix your search visibility by:
Finding out what’s actually wrong
Making your website readable to search engines
Getting you into the Map Pack
Building the authority AI tools rely on
All done for you, All without the bullshit.
All focused on regional businesses like yours.
I audit your visibility (not just your website)
Most people jump straight into “SEO work” without understanding the real problem. I look at:
your website
your Google Business Profile
your competitors
how you appear in AI search
how Google currently interprets your business
This tells me exactly what’s holding you back usually within minutes.
I audit your visibility
Most people jump straight into “SEO work” without understanding the real problem. I look at:
your website
your Google Business Profile
your competitors
how you appear in AI search
how Google currently interprets your business
This tells me exactly what’s holding you back, usually within minutes.
I rebuild your structure so Google and AI can read you properly
This isn’t design work, it’s clarity and structure work. I fix the parts of your website that Google relies on to understand:
what you offer
who you help
where you work
why you’re expert and a trustworthy option
Think of it like translating your business into a format search engines can actually understand.
I rebuild your structure so Google and AI can read you properly
This isn’t design work, it’s clarity and structure work. I fix the parts of your website that Google relies on to understand:
what you offer where and to who
why you’re expert and a trustworthy option
Think of it like translating your business into a format search engines can actually understand.
I fix your local signals so you show up in the Map Pack
This is where most regional businesses win or lose. I fix:
Google Business Profile
service areas
categories
reviews + other trust signals
local mentions and directory listings with consist name/address/phone
This is the shortest path to real enquiries for most SMBs.
I fix your local signals so you show up in the Map Pack
This is where most regional businesses win or lose. I fix:
Google Business Profile
service areas
categories
reviews + other trust signals
local mentions and directory listings with consist name/address/phone
This is the shortest path to real enquiries for most SMBs.
I build your authority so AI tools recommend you
AI tools don’t rank websites , they recommend trusted local experts. So I add the real-world proof Google and AI look for: things like
reviews,
case studies and
clear explanations
This positions your business as the obvious answer when someone asks ChatGPT or Google AI for recommendations in your industry, they trust your business and actually show you.
I build your authority so AI tools recommend you
AI tools don’t rank websites , they recommend trusted local experts. So I add the real-world proof Google and AI look for: things like
reviews,
case studies and
clear explanations
This positions your business as the obvious answer when someone asks ChatGPT or Google AI for recommendations in your industry, they trust your business and actually show you.
Here’s What You Actually Get When I Work on Your SEO
Here’s exactly what I do ...in normal language and why it matters.
I look at how Google and AI currently see your business, what’s missing, and what’s stopping customers from finding you. This is not a generic “SEO report.”
Why it matters:
You finally understand what’s actually going on.
**I do this comprehensively - I have even identified logo trademark infringements during this process for one local business potentially saving them thousands in legal fees.
I fix the core things Google relies on to understand your services, location and expertise.
Why it matters:
If Google can’t read your website, it won’t show you. This fixes that.
Categories, services, photos, local signals, review prompts — the works.
Why it matters:
This is the #1 driver of local enquiries for most service businesses.
Reviews, case studies, real photos, service areas, clear explanations — all the things Google and AI use to decide if you’re legit.
Why it matters:
Search engines trust real local businesses. This shows you’re one of them.
No one waits 7 seconds for a page to load.
I clean up the issues that slow your site down or confuse mobile users.
Why it matters:
Better user experience = higher rankings and more enquiries.
No 40-page PDFs. No jargon. No fluff.
You’ll know exactly:
what’s done
what’s coming
what’s moving the needle
what results to expect
and why
Why it matters:
You’ll never be in the dark again.
You deal directly with me, not a sales rep, not an account manager.
If something isn’t working, I tell you.
If something needs doing, I explain why.
If something’s a waste of money, I’ll say so.
Why it matters:
You have someone you can pick up the phone and call - get answers and ask questions, you will know exactly what is going on and get updates when ever you want.
From Invisible to Fully Booked: One Team Counselling
Within six months of launching their new site and SEO setup, they were consistently booked with 10–15 qualified enquiries every month.
Fundamentals of search done properly
Built their website from scratch
Set up Google Business Profile properly
Added local proof, real content, and clear service pages
Integrated booking + calendars to remove friction
Structured everything for Google and AI visibility
Added launch blogs + video to build trust fast
The Fundamentals of search done properly (see below)
Using the Brighter Method™, we rebuilt the site with:
AI-ready SEO structure
stronger UX pathways
improved trust signals
local authority schema
faster, more responsive design
Within a 3-4 months:
Why it worked
Because everything was set up right from day one: clear structure, fast site, local signals, real content, and a booking system that made enquiring easy.
If you’ve been burned by SEO before… you’re not alone.
Most of my clients come to me after someone else overpromised and underdelivered.
I explain things in plain English
If I can’t explain it simply, I don’t recommend it.
You’ll always know what I’m doing, why I’m doing it, and what it means for your business.
Clear Explanations
You’ll always know what I’m doing, why I’m doing it, and what it means for your business.
I don’t lock you into 6–12 month contracts
You stay because it’s working, not because you’re trapped.
No Lock Ins
You stay because it’s working,
You work directly with me (not a sales team)
No account managers, no special ticketing system,
If you need help, you call me, (or email) simple.
You work directly with me
If you need help, you call (or email) - simple.
I specialise in regional businesses
Bigger agencies don’t always get how regional markets actually work.
They overcomplicate things and sell enterprise packages you don’t need.
I do SEO the way it works for Ballarat, regional VIC, and local service areas.
I specialise in regional businesses
I do SEO the way it works for Ballarat, regional VIC, and local service areas.
I focus on visibility AND enquiries
Ranking is pointless if no one contacts you. I optimise your:
Google + AI visibility
website content clarity
form + booking flow (conversions)
…so you get real enquiries, not vanity metrics.
Visibility AND Enquiries
Ranking is pointless if no one contacts you. I optimise your:
Search visibility
AND your form or booking flow (conversions)
I care about results, not noise
Less reporting.
More action.
No hype.
Just the stuff that actually moves the needle.
I care about results
More action.
No hype.
You always know what’s happening, and what’s next
You get short, clear updates you can actually understand.
No 40-page PDFs.
No confusing software.
Full access to all tools and dashboards so you can check in at any time
Just the real picture, updated honestly.
You'll know what’s happening, and what’s next
You get short, clear updates you can actually understand.
Full access to all tools to check in at any time
The real picture, updated honestly in real-time
I deliver fast wins AND long-term stability
Local SEO doesn’t take a year.
Most regional businesses see real movement in 30–90 days when everything is set up right.
And I build foundations that keep growing for years.
Fast wins AND long-term stability
I build foundations that keep growing for years.
Most regional businesses see real movement in 30–90 days when everything is set up right.
Getting started is easy • Here’s how it works.
You don’t need to book a call, understand SEO, or prep anything.
Here’s the simple 3-step process I use with every client
You tell me what’s not working
Send me your website and a quick note about what you’re hoping to fix:
“We’re not showing up locally.”
“No one’s calling.”
“We paid for SEO before and got nothing.”
“We’re brand new, need visibility fast.”
“Competitor down the road keeps showing up ahead of us.”
You don’t need to explain the tech, I don't need access to anything yet - I’ll figure that out and have the tools to show me what I need to see.
I review your visibility
I look at (Google + Maps + AI) :
how your business appears in Google
what’s stopping you showing up in Maps
how AI tools (ChatGPT, Perplexity, Google AI) see you
which competitors are ahead and why
what’s broken in your site structure
Then I give you clear, plain-English feedback.
You get a simple plan and options
I outline:
what needs fixing
what's best to do first to get max impact
what results to expect
how long it realistically takes (based on your market)
costs (no lock-ins, no fluff)
Then you choose
Fix it yourself
Get me to fix it
Do a mix of both
No pressure. No sales scripts. No “limited-time offers.” Just the straight answer about what your business needs to get found.
Want me to check your visibility?
Send me your website and I’ll take a look.
FAQ Answers with No Marketing Spin
For most regional service businesses: 30–90 days to see solid movement,
3–6 months for strong sustained traction.
Anyone promising “page one in 30 days” is either lying, using tactics that get penalised later or your business has very low competition.
....And if your business is in a "low competition" niche then you should be able to get really good results with DIY options like a google business optimisation and super basic onsite SEO and some social media amplification. Follow the links for DIY help or contact Vanessa if you would like assistance.
Not always.
If your current site is slow, broken on mobile, or unclear, I’ll tell you honestly.
But most businesses can get results by fixing structure, clarity and local signals not rebuilding everything.
I do recommend using the right tools for the job and this primarily comes down to how competitive your market is.
SEO = helping Google understand your business.
AI SEO = helping AI assistants (ChatGPT, Google AI, Perplexity) recommend your business.
You need both now, because customers use both.
AI SEO Builds on traditional SEO tactics and takes it a step further, It's a bit more effort with some "strategic plays" around content and site structure.
It makes sense to do both at the same time to avoids duplication of effort and extra cost - for example optimisations around "keywords" are performed in a way that also optimise your visibility in AI answers
Yes, I work with clients across Australia.
Regional, suburban, and metro.
The fundamentals don’t change, I just specialise in making SEO make sense for local service businesses in regional areas.
No.
You stay because it’s working.... not because you’re trapped.
→ More visibility
→ More clicks
→ More calls, enquiries, and bookings
→ More customers
→ → → A website that generates more revenue & profit than what it costs to keep and maintain
Real business improvements around outcomes you care about.
Three things:
I explain everything in plain language AND encourage you to ask questions if something doesn't make sense.
I fix your visibility from the ground up, not just “do keywords.”
You work directly with me. no juniors, no outsourcing, no bullshit.
If something won’t work, I’ll tell you up front.
Most likely, but the question is really how much SEO is needed for my business or industry and that depends on:
competition
location
services
demand
I’ll review your market and tell you honestly whether SEO is the right move, or if your money is better spent somewhere else - like on paid acquisition, social media, or a combination.
**With Paid ads or even paid leads, we can work with your chosen agency to optimise your landing page for paid add traffic
Yes, fully.
It’s often the fastest path to enquiries.
Most of your competitors have theirs set up wrong, which gives you an easy win.
Absolutely.
No booking system needed.
Call during business hours and you’ll reach me directly.
Ready To Fix Your Visibility? Let’s Make Your Website Work Properly.
You can keep guessing, or you can get a clear answer today.
Request an SEO/AI Visibility Review
I’ll take a look at:
your website
your Google Business Profile
your local competition
your AI visibility
where the real opportunities are
And tell you simply
what’s wrong
what needs fixing
what results you can expect
and whether SEO is even the right move for your business
Want to talk first? Just call me.
No Discovery call Appointments needed.
Just a simple chat about where you are at and where you want to be.
