Yes, Google Business Profile Optimisation is often the fastest path to local enquiries.
Most of your competitors have theirs set up wrong, which gives you an easy win.
AI SEO Local Search
Get Found. Get Calls.
Get Customers.
Get Customers.
SEO & AI optimisation for Regional service businesses.
AI-Ready SEO • Conversion Design • Offline Conversion Specialist.
Local & AI-ready SEO
Regional-first approach
20+ YRS STrategy + Tech
Problem
%
Website content gets no organic traffic with efforts lost when algorithm change and lack of resources to adapt
Manaferra
Authority SEO that dominate local search & AI Citations& captures high-intent customers searching nearby
You just want to Focus on Delivering Great Services - with predicable traffic that converts when they find you,
You're "Ready for sustainable expansion, but you'd rather not rely on ad spend"
You need strong organic search authority that
You need strong organic search authority that
Out ranks Competitors & Cites you as the trusted Local Provider
SEO isn’t harder, it’s just smarter now.
AI search builds on the same foundations as traditional SEO, rewarding businesses that structure their content clearly and back it up with proof and expertise. This shift isn’t a hurdle, it’s your opportunity to stand out while others fall behind.
Success Stories
How we Turned a Quiet Website Into a Lead Machine
Guerrilla Steel had a decent-looking website… but zero visibility. They weren’t showing up in Google search, weren’t appearing in Maps, or AI chat tools (like ChatGPT). The tools potential customers were using to search for his services had no idea the business existed.
Fundamentals of search done properly
Fixed their Google Business Profile (it was barely visible)
Cleaned up technical issues that were blocking them in search
Structured their website so Google actually understood what they do
Added the local authority signals AI search relies on
Rebuilt their service pages so real humans could understand them too
Within a 3-4 months:
This wasn’t magic.
It was simply visibility, structure, and clear authority done well and right for local search.
Why Your Website Isn’t Getting Found
The 3 reasons your website isn’t showing up
Most regional businesses see massive improvements when just the foundations are fixed. You don’t need 12-months of lock in contracts, or complicated dashboards. You just need someone who knows how search works now, and where it is heading with AI.
01
Topical Confusion
Google Can’t Figure Out What You Do.
Most websites look great but aren’t structured in a way that machines can understand. If Google (or AI) can’t clearly connect what you do with where you do it, your pages get overlooked, even when you’re the better business.
WHAT WE FIX
Refine your Content & Structure so Google and AI can read, relate, and rank your services properly
02
Off Site Authority
Your Business Looks Inconsistent Online
Your Google Business Profile, social pages, and mentions across the web all feed into your authority. If your message, details, or reviews don’t align, search engines lose trust, and your visibility drops.
WHAT WE FIX
Optimise your Google Business and social profiles, build brand mentions that reinforce your reputation
03
Trust
Google and AI Don’t Know How Good You Are
Even if you deliver amazing work, search engines can’t “see” that unless it’s backed by "signals of proof ". Reviews, testimonials, local mentions, and engagement. Without those signals, your expertise stays invisible
WHAT WE FIX
Strengthen your online reputation - structure reviews, proof-driven content, and credibility signals
That’s it. Simple & fixable.
Success Stories
From Invisible to Fully Booked
One Team has zero online presence, no website, no Google Business Profile, no socials, nothing. Within six months of launching their new site and SEO setup, they were consistently booked with 10–15 qualified enquiries every month.
Organic Search Success without ongoing campaigns
Built their website from scratch
Set up Google Business Profile properly
Added local proof, real content, and clear service pages
Integrated booking + calendars to remove friction
Structured everything for Google and AI visibility
Added launch blogs + video to build trust fast
After 6 months
Why it worked
Because everything was set up right from day one: clear structure, fast site, local signals, real content, and a booking system that made enquiring easy.
Here’s how working with me is different
If you’ve been burned by SEO before… you’re not alone.
Most of my clients come to me after someone else overpromised and underdelivered. I focus on what’s valuable, visibility, trust, quality leads and long-term growth. - the things that directly impact your business.
Learn more about The Brighter Method™ A Proven Framework for Search and Websites That Drive Sustainable Organic Growth
Data Driven Strategic Plans • Quick & Long term Wins • Regional Business Specialist • Month-to-month • Call Me Direct
What's Included
Here’s What You Actually Get When I Work on Your SEO
When I work on your SEO, you get results.
I focus on what actually gains the biggest ground: structure, speed, local visibility, and proof on and off site.
That means getting your pages technically sound, your Google Business Profile optimised, and your brand signals aligned so search engines can trust and prioritise you.
I look at how Google and AI currently see your business, what’s missing, and what’s stopping customers from finding you. This is not a generic “SEO report.”
You'll understand in business language what’s actually going on.
Once we uncover where your biggest visibility leaks are, whether that’s weak on-page signals, slow load times, or missing proof, we start there. The first "fixes" are prioritised to delivers the fastest, most noticeable gains. From there, every improvement builds on the last, so you’re not spreading effort thin or wasting money on things that don’t give you a return.
Quick wins first, sustainable growth next. It’s SEO with structure and purpose, not guesswork.
I build your "Proof Library" and this fuels content ideas for your website and social - Reviews, case studies, real photos, service areas, clear explanations — all the things Google and AI use to decide if you’re legit.
Search engines trust real local businesses that demonstrate expertise in their community. This helps proves you’re the best option in town for the services you provide.
Categories, services, photos, local signals, review prompts and help to ask for more reviews consistently, the full GMB works.
This is the #1 driver of local enquiries for most service businesses.
I fix the core things Google relies on to understand your services, location and expertise.
If Google can’t read your website, it won’t show you. This fixes that.
The Technical backbone that supports it all - Better user experience - Faster and more structured AI & LLM Data Ingestion
No one waits 7 seconds for a page to load. I clean up the issues that slow your site down or confuse mobile users.
Better user experience + Easier Machine Reading = higher rankings and more enquiries.
Growth Engine Package
Build Momentum with Strategic SEO & Conversion Systems
Tradition SEO & AI GEO Optimisation specially designed for Regional service businesses.
This is where we grow your Brand and Domain authority with a strategic blend of content, Locally relevant and AI readable citations and brand mentions, backlinks, and Other trust and engagement signals.
SEO Deep Dive & Action Plan
Get a prioritised roadmap to build toward a fully connected digital ecosystem
Website First - Omni Chanel Audit with a 3-month action plan "Clear next steps" with support to hit your goals
See whats included.....
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Technical SEO Health Check
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AI & Search Engine Visibility
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Content Relevance & Entity Mapping
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Schema & Structured Data Review
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Voice Gap Topical Authority & Opportunity Analysis
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Local SEO & GEO Signals
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Conversion Architecture Review
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Backlink & Authority Profile
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Performance & Load Time Analysis
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Site Structure - Topical Authority
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Strategic Roadmap - 3 Months
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Quick Win - Next Steps
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60 Minute - One on One Roadmap Review with Implementation Assistance
$599 + ($599 Credit)
Launch Local Visibility
A foundational AI ready SEO setup primes your website for future growth and long-term success.
See whats included.....
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Technical SEO - 90-100 Ahrefs/Lighthouse
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Search Console and Search Tracking
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Google Analytics with Enhanced Tracking
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Local High Authority/Quality Directory Submissions
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Social and GMB Account Optimisation
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Google Search Console setup
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Basic schema markup (Local Business, FAQ, Services)
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Image SEO
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NLP Entity and Topical Coverage Optimisation of existing content (what "keyword optimisation" will become heading into 2027+)
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Site Structure - Topical Authority
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Accessibility WACG
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Strategic Content Operating System - Analytics, Content & SEO Modules
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Custom Search /Content GPT with Website API Connection
Typical 6 PAGE SITE - $1800
Local Growth - Premium
Combines advanced SEO content strategy and off site authority building to attract more of the right high intent local traffic
See whats included.....
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Launch Local Visibility Inclusions'
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Backlink Outreach
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Digital PR - Press Release Submissions
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Google Business Profile Review Strategy & Amplification
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Social profiles setup
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Content Promotion via Social & GMB (Amplification)
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Email Marketing Integration
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Advanced Schema
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API Connected Proof Library +
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Google Analytics with Custom Tracking
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Social “proof” asset library
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Media and Image Creation
Typical Sprints - $2500
Getting started is easy • Here’s how it works.
You don’t need to book a call, understand SEO, or prep anything.
Here’s the simple 3-step process I use with every client
01
You tell me what’s not working for your business
Send me your website and a quick note about what you’re hoping to fix
02
I review your visibility and your business
I look at Google, Maps, AI Search, your online profile and dive into your competitors and learn about your customers and how they usually buy.
03
You get a simple plan with Quick Fix Wins and Long term options
What needs fixing, what's best to do first to get max impact and what results to expect
Then you choose Fix it yourself, Get me to fix it, Do a mix of both
Want me to check your visibility?
Send me your website and I’ll take a look.
No Commitment
30 second form
Regional SME Specialist
MY Guarantee TO YOU
"No Guesswork Guarantee"
You're never paying for "promises".
You're paying for results & the proof to back it up.
You're paying for results & the proof to back it up.
All projects come with full transparency, live performance tracking, and measurable ROI in Search Console and GA4. Our Launch, Growth, or Scale pathways, are each backed by "results guarantees".
• 20+ years experience • 5-star Google reviews • WordPress & WooCommerce • Enterpise Performance Hosting • Premium SEO Tools • GA4 & GSC set up
Got Questions you want to ask first?
FAQ's, Here’s What to Expect
Will This Actually Work for My Business?
Yes, but the question is really how much SEO is needed for my business or industry, and that depends on:
- competition
- location
- services
- demand
In saturated markets, traditional SEO often fails because it produces content that already exists just reworded with longtail keywords. My framework uses Voice Gap Analysis to find areas where competitors are silent or articulating topics poorly. I then our authority positioning methods ensure your business expertise, experience authority and trust signals are highlighted on every piece of content.
I’ll review your market, your business and tell you honestly whether SEO is the right move, or if your money is better spent somewhere else – like on conversion optimisation or reconstructing your service offer, paid acquisition, social media, or a combination.
**Combining SEO With Paid ads or paid leads? we can work with your chosen agency to optimise your page for both paid add traffic, ai citation and traditional search.
Most SEO is tactical and platform-dependent. I focus on Infrastructure Over Tactics, building a Website-First Blueprint that survives algorithm chaos,
- I explain everything in plain language AND encourage you to ask questions if something doesn’t make sense.
- I fix your visibility from the ground up, content, structure and the technical side – not just “track and do keywords.”
- You work directly with me. no juniors, no outsourcing, no bullshit
Yes, I work with clients across Australia. Regional, suburban, and metro.
The fundamentals don’t change, I just specialise in making SEO make sense for local service businesses in regional areas.
The ALTC methodology is a scalable system that works wherever authority needs to be proven
The Tech Stuff (and Why "AI-Ready" Matters Now)
Not always. Most Ballarat businesses don’t need a full rebuild, but they do need structural changes.
I can usually get better results faster by using the right tools and frameworks, not wrestling with bloated builders and plug-ins that slow everything down. In most cases, businesses see real gains from tightening content structure, clarity, and trust signals,
If your current site has good bones (decent speed, clean structure, and content worth keeping) I can usually rebuild or migrate it into a modern, SEO-ready setup without losing what you’ve already built.
What matters most isn’t “new” it’s fit for purpose. The tools, structure, and technical foundation need to match how competitive your market is. If your site’s slow, broken on mobile, or confusing to navigate, I’ll weigh the effort of fixing versus rebuilding and show you where the real ROI sits.
In most cases, businesses get better results by improving their content structure, clarity, and trust signals.
👉 Traditional SEO is about rankings – it makes you findable.
👉 AI-Ready SEO makes you recommendable.
You need both now, because customers use both
AI-Ready SEO is about citations, being the business AI systems quote or reference when they generate answers. It’s the next evolution of visibility.
When I say AI-Ready SEO, I’m talking about taking traditional SEO and extending it so AI assistants like ChatGPT, Google AI Overviews, and Perplexity can actually recommend your business as the expert source.
In practice, I build both layers together, traditional SEO and AI-Ready SEO, so you don’t double up on content or costs. Every optimisation is done in a way that helps your site rank well now and be cited by AI systems later.
Results, Timelines, and Pricing
Absolutely. No booking system needed. No pushy sales, just a chat about where you are at and where you want to be. Call 0412401933 during business hours and you’ll reach me – Vanessa directly.
No. You stay because it’s working…. not because you’re trapped.
I don’t measure SEO by traffic alone, that’s surface-level. What matters is whether your website brings in qualified local enquiries that turn into quotes, proposals, and actual jobs.
→ More calls, enquiries, and bookings
→ More customers
from
→ More visibility,
→ More citations
→ More clicks
That means tracking phone calls, form submissions, quote requests, and even how many of those turn into booked work. If your sales process happens offline (and it usually does around here), I’ll connect your website to simple CRM or call-tracking systems so we can see exactly what’s working.
I also measure what I call AI visibility, that’s how often your business shows up in AI Overviews, voice search, and local map packs. These signals tell me whether Google and AI systems recognise you as a trusted local authority.
While technical fixes can provide quick wins (like a 50% CTR jump in 1 week for Abandon Stress), establishing full AI authority takes commitment.
For most regional service businesses: 30–90 days to see solid movement, 3–6 months for strong sustained traction.
Anyone promising “page one in 30 days” is either lying, using tactics that get penalised later or your business has very low competition.
….And if your business is in a “low competition” niche then you should be able to get really good results with DIY options like a google business optimisation and super basic onsite SEO and some social media amplification. Follow the links for DIY help or contact Vanessa if you would like assistance.
Ready To Fix Your Visibility?
Most regional businesses don’t need complicated marketing, they just need to be findable.
If your website isn’t bringing in enquiries, something’s blocking it… and it’s always fixable.
5 ★ Google Rating
Located in Ballarat
20+ YRS STrategy + Tech
If you prefer to talk it through or have questions first...
★★★★★ 5 STar Reviews
