Table Of Contents
Who is this for
Agency devs / future maintainers
Usage Guide
Summary
Every SCOS page view sends strategy metadata as GA4 event parameters — post type, content cluster, topic, intent, purpose, maturity, and more. You must register each parameter as a custom dimension in GA4 Admin → Custom Definitions before they appear in explorations. This page lists the parameter names, descriptions, and example values to copy into GA4.
Copy each parameter from the table into GA4 custom definitions — events already include these fields after Analytics is enabled.
Custom Dimensions Sent to GA4
Every page view automatically includes SCOS content strategy metadata as GA4 event parameters. Register these as Custom Dimensions in GA4 → Admin → Custom Definitions to use them in reports.
| Parameter Name | Description | Example Values |
|---|---|---|
post_type | WordPress post type | page, post, project |
content_cluster | Strategic Content Cluster | AI-First SEO, Conversion Optimisation |
content_topic | Primary Topic | Content Strategy, Technical SEO |
content_intent | User search intent | informational, commercial, transactional |
content_purpose | Content role in strategy | pillar, service-page, supporting, conversion-hub |
content_maturity | Content Maturity Level | learner, practitioner, expert |
pillar_page | Parent pillar/service page title | Title of linked pillar |
service_pathway | Service/Product pathway page title | Title of linked service pathway |
content_plan | Content workflow/optimisation status | approve, testing, revise, archive |
lead_tier | Lead Quality Tier (form-based) | hot, warm, cold |
lead_type | Lead Type (form-based) | quote_request, contact_form, newsletter |
cta_label | CTA label before form submit | Text of CTA clicked |
cta_location | CTA location section | header, footer, atf, mid_cta |
cta_type | CTA type | main, micro, assist |
Green rows = SCOS content strategy dimensions. Yellow rows = CTA/form context dimensions (only sent with form_submit and generate_lead events).
How It Works
The SCOS Content Architecture Record (CAR) is injected into every page head as window.scosCAR. The GA4 tracking script reads this and sends content strategy metadata with every page view event — cluster, topic, intent, purpose, maturity, pillar, and service pathway. This lets you analyse performance by strategy, not just traffic.
- Add your GA4 Measurement ID above and save.
- Register custom dimensions in GA4 → Admin → Custom Definitions (Event scope):
content_cluster,content_topic,content_maturity,content_intent,content_purpose - Seed events so GA4 registers them immediately (important for low-traffic sites).
- Mark high-value events as conversions in GA4 → Admin → Events.
- Build funnels and attribution reports in GA4 Explorations.