Brighter Blog

Conversion & Web Design

DID YOU KNOW?

Reviews and Testimonials increase in bound inquiries by 34%

Just one aspect of Social proof – Reviews can turn a “maybe ” into a yes! Websites using testimonials see +34 % more leads. Source: BigCommerce Consumer Trust Study (2024)

Visitors that come from AI Answers and Chat are more likely to take action – than when they come from Traditional Search Results. They Turn up ready to buy.

Consumers arriving from AI-assisted search (e.g., Copilot, Bing Chat) show 70–85 % higher purchase intent than traditional SERP visitors. Source Microsoft Advertising / Forrester Consulting (2024)

Return on your marketing investment compounds quickly when you combine SEO and Conversion Optimisation (CRO)

Businesses that combine SEO + CRO grow leads 30–50 % within 6 months. Source: Aggregated Industry Case Studies (Portent, Databox, HubSpot 2024)

More clicks go to organic than ads

70 % of local business clicks go to organic results, not ads. That means that Google Business Profiles, Map Packs and Traditional Search matter more than ever for service businesses. Source: Moz Local Search Report (2023)

Every dollar spent on your website should come back with profit. This category is dedicated to the philosophy that Conversion Is More Important Than “Beautiful Design“. We give you practical advice on how to turn visitors into leads using techniques like Conversion Rate Optimisation (CRO) – But forget the confusing jargon; here, we focus on real-world examples, actionable checklists, and the strategy behind building a website that pays for itself. If you view your website as your hardest-working employee, this is your training manual.

30 Days Post-Google September Update: How Guerrilla Steel Grew While 77% of Sites Lost Visibility

Following the Google September Update, Guerilla Steel’s AI-First SEO strategy delivered a 120% lead increase, a powerful validation of E-E-A-T and Future-Proof growth.

Digital marketing funnel and conversion illustration.

CRO-First Website Design: Why Conversion Is More Important Than Beautiful Design

A website should do more than look good …it should convert. Conversion-focused web design prioritises results over flashy graphics, turning visitors into leads with clear calls to action, streamlined user journeys, and trust signals. By combining design best practices with analytics and CRO strategies, small businesses can improve website performance, boost ROI on digital marketing, and build high-converting websites that actually grow their business.

Man browsing news on a computer at home.

Should I consider moving my website to WordPress?

Planning to move your website to WordPress? Discover why WordPress is still the go-to platform in 2025, what tools you’ll need, and how to make your migration seamless, even if you’re not tech-savvy.

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The Toolmakers Legacy – What My Grandfather Taught Me About Business and Life

A personal story of my grandfather’s journey from toolmaker to entrepreneur, the ingenuity that shaped his life, and the lessons in persistence, problem-solving, and opportunity that continue to guide how I live and work today.

AI tool for free visit tracking interface

How to Track AI Traffic for Free

Not sure if AI tools are driving traffic to your site? Learn how to track referrals from ChatGPT, Perplexity, and Gemini using a custom GA4 setup.

AI robot damage concept digital illustration for cyber security or technology themes.

Em Dash Destroyer

🚫 Too Many — Em Dashes — “Remove Em” from Your Writing Tired of content that looks like it was written by ChatGPT — full of long — em — dashes? 😬You’re not alone — overuse — of em dashes — makes writing feel robotic 🤖, clunky 😵, and unnatural. — — —If you’ve ever […]

Creative digital illustrations representing innovative web development and digital marketing solutions for brighter websites.

Free QR Code Generator

QR Code Generator Generate QR Download QR

AI supercharged web design and SEO services for businesses, combining innovative technology with expert strategies to improve online presence and drive growth in Australia.

How Brighter Websites is Using AI to Transform SEO and Web Design in 2025

Brighter Websites is leading the way in AI-powered SEO and website design for Ballarat and regional Australia. Learn how AI can boost your visibility, speed up your site, and help your business grow smarter in 2025.

Green arrow with text: Right Stack Wrong Path

Installing WP Ghost after Building a Breakdance Site

After 12+ hours of debugging 403 errors in Breakdance Builder, I discovered the culprit: a single .php in the wrong place. This post unpacks the issue with WP Ghost’s default AJAX path setting and how one small detail broke everything and how to fix it.

Website optimisation checklist for performance improvement

Quick Wins for Your Website: Mobile, Speed, and CTAs

Want to improve your website fast? This quick guide brings together the essentials: mobile responsiveness, faster load speeds, and clear CTAs. Learn practical ways to boost user experience and conversions plus grab your free checklist to review your own site.

How Clear CTAs Boost Conversions: Simple Tips to Guide Your Website Visitor

Learn how to create clear, effective CTAs that guide users, improve conversions, and enhance your website’s performance. This practical guide covers CTA design, placement, examples, and testing tips for real results.

Guide to make websites mobile friendly design

How to Make Your Website Mobile Friendly

Struggling with mobile layout or load times? This practical guide covers best practices to make your website mobile-friendly, fast, no jargon, just real steps for small business success.