Brighter Blog

Conversion & Web Design

DID YOU KNOW?

More clicks go to organic than ads

70 % of local business clicks go to organic results, not ads. That means that Google Business Profiles, Map Packs and Traditional Search matter more than ever for service businesses. Source: Moz Local Search Report (2023)

Specifying a “Single Action to Take” on pages increases the chance of buying or completing a form by 83%.

People like clarity, Too Much choice = analysis paralysis. This is part of conversion design in practice. Adding clear CTAs can lift conversions by +83 % Source: HubSpot Benchmark Report (2024)

Average Website Design and Content Lifespan = 2 years

The average website lifespan is just 2 years before a refresh or rebuild.” (Source: Orbit Media / GoodFirms 2023.)

Return on your marketing investment compounds quickly when you combine SEO and Conversion Optimisation (CRO)

Businesses that combine SEO + CRO grow leads 30–50 % within 6 months. Source: Aggregated Industry Case Studies (Portent, Databox, HubSpot 2024)

Australian SMBs spend $2,500 to $4,500 on their first professional website

On average, Australian SMBs spend $2,500–$4,500 on their first professional website.” (Source: TechRadar / Digital.com reports.)

New users stay on a website page longer and decide to buy more often when they come from AI Chat

Users clicking through to brand sites from AI results pages had lower bounce rates and higher conversion actions (~1.8×). Source: Perplexity.ai Internal User Study (2025)

Customers who come from AI Chat Are Usually 70% more likely to act or buy.

68 % of customers who use AI-powered recommendations act on them, compared with ~40 % for standard search. Source: Salesforce State of the Connected Customer (2024)

Visitors that come from AI Answers and Chat are more likely to take action – than when they come from Traditional Search Results. They Turn up ready to buy.

Consumers arriving from AI-assisted search (e.g., Copilot, Bing Chat) show 70–85 % higher purchase intent than traditional SERP visitors. Source Microsoft Advertising / Forrester Consulting (2024)

64 % of businesses plan a Website Redesign every two years

Most businesses iterate their design multiple times before it feels right. 64 % of businesses plan a redesign within two years because growth brings change – Source:
GoodFirms 2023

Over 100 web designers list Ballarat as their base

Only a handful specialise in Search Engine Optimisation and conversion-led strategy, As of October 2025 only 4 mention AI Search. Brighter Websites is One

Reviews and Testimonials increase in bound inquiries by 34%

Just one aspect of Social proof – Reviews can turn a “maybe ” into a yes! Websites using testimonials see +34 % more leads. Source: BigCommerce Consumer Trust Study (2024)

Every dollar spent on your website should come back with profit. This category is dedicated to the philosophy that Conversion Is More Important Than “Beautiful Design“. We give you practical advice on how to turn visitors into leads using techniques like Conversion Rate Optimisation (CRO) – But forget the confusing jargon; here, we focus on real-world examples, actionable checklists, and the strategy behind building a website that pays for itself. If you view your website as your hardest-working employee, this is your training manual.

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5 Essential Steps to Building a Successful Website

Are you planning to build a website but don’t know where to start? Or maybe you have a website but it’s not getting the traction you expected? In today’s digital age, having a successful website can make or break a business. It’s crucial to have a website that looks good, is functional, and engages with […]

Local Marketing Strategies for 2025: Free Resources to Boost Your Business

As a business owner, local marketing is essential for connecting with your target audience and increasing brand awareness. However, with so many digital channels available, it can be overwhelming to decide where to focus your efforts. The good news? There are plenty of free marketing tools and strategies that can help you gain visibility without […]

How to write a pro SEO About Us Page for your local business website

Crafting an effective seo About Us page can be a daunting task, especially when it comes to optimizing it for search engines. A website’s About Us page is vital for building credibility and establishing a relationship with potential customers. However, As a local business owner, you want your website to rank high in search engine […]

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Is Your Website Mobile Friendly? Why It Matters for Ballarat Businesses

Many Aussies browse and buy on their phones. Learn how mobile-first indexing affects your rankings – and how Ballarat businesses can check if their site is mobile-friendly today.

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Ecommerce tools for local business to sell products online

From shopping cart software to payment processing and site hosting, the right ecommerce toolkit can revolutionize your business.

Search engine optimization concept - Woman pushing a SEO button on a white computer keyboard.

Google SEO Tools You NEED to use and check

Achieving high visibility on search engines like Google is essential for business success. One crucial step in enhancing your website’s performance is ensuring all pages are accessible to Google’s crawler. This involves addressing common issues such as password-protected pages, blocked resources, and noindex tags that can inadvertently restrict Google’s access and negatively impact your website’s […]

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What is Image Alt Description and how to write it.

Images play a significant role in enhancing website aesthetics and user engagement. However, without proper optimisation, images can hinder website performance and accessibility. Image Alt Text and overall image optimisation are essential components for improving search engine rankings and ensuring an inclusive user experience. Understanding Image Alt Text Image Alt Text is a brief, descriptive […]

Why I Started Brighter Websites

I started Brighter Websites because I love building websites. Ever since I taught myself HTML as a teenager and built my dad’s martial arts site, I’ve been hooked. There’s something deeply satisfying about turning a blank screen into a working, beautiful, functional site that someone can actually use to grow their business.