Brighter Blog

Marketing Growth & Automation

DID YOU KNOW?
Australian SMBs spend $2,500 to $4,500 on their first professional website

On average, Australian SMBs spend $2,500–$4,500 on their first professional website.” (Source: TechRadar / Digital.com reports.)

Average Website Design and Content Lifespan = 2 years

The average website lifespan is just 2 years before a refresh or rebuild.” (Source: Orbit Media / GoodFirms 2023.)

64 % of businesses plan a Website Redesign every two years

Most businesses iterate their design multiple times before it feels right. 64 % of businesses plan a redesign within two years because growth brings change – Source:
GoodFirms 2023

Specifying a “Single Action to Take” on pages increases the chance of buying or completing a form by 83%.

People like clarity, Too Much choice = analysis paralysis. This is part of conversion design in practice. Adding clear CTAs can lift conversions by +83 %Source: HubSpot Benchmark Report (2024)

When you delegate your online presence to Brighter Websites, you deserve complete peace of mind. This category explains how we build and manage Growth Systems that work for you 24/7. We demystify the essential tasks, from website updates and security to advanced marketing automation, and explain why our monthly retainers are an investment in predictable growth. This content is for the business owner who needs a reliable, hands-off system to protect their investment and achieve long-term growth.

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